Press releases are different from news. News is a factual statement written by journalists and published in the media; This press release is to encourage journalists to write news articles on this subject.
Press release format
There are many formats of press releases, which are constantly explored in the development of journalism, and the formats are different in different periods.
One is the "inverted pyramid" style originated from the American press. This format is widely imitated because it caters to the audience's acceptance psychology. Now many domestic metropolis newspapers use this format.
The basic format (except the title) is: write the most newsworthy part of a news event in the introduction (newsworthy is the most prominent, latest and attractive part of the news). For example, after a ball game, what the audience/readers/listeners want most is the result or the performance of a player, so write it from here first.
Secondly, in the body of the report, according to the importance of each element of the incident, it is written down in descending order, and the last is the least important. At the same time, note that only one event element can be written in a paragraph, but not all.
Because this format does not conform to the basic time sequence of event development, we should try our best to conceive from the perspective of the audience and arrange the event elements according to the audience's understanding of the importance of the event. Therefore, we need long-term practical experience and a macro understanding of the audience.
The other is the combination of Chinese and foreign-Xinhua style. China's news reports generally follow the chronological order, but this "storytelling" writing style is no longer suitable for the reading habits of the audience (most people don't have time to listen to your long speeches), so the "Xinhua Style" was born under the condition of absorbing the advantages of Chinese and foreign news reports.
The basic format (except the title) is: 1. The most important part of the event is concisely reflected in the introduction.
Secondly, in the second paragraph, this important part of the introduction is further elaborated to form a support so that the audience will not form a psychological gap when accepting it. So the second paragraph is actually a transition.
Third, tell stories in chronological order.
The above are common news reporting formats.
Headlines are very important for news reports, and even a headline is a report. Therefore, the title should refine the "essence" of news events, reflect the most attractive places, and be concise at the same time. If necessary, you can add a quotation before the main title and then a subtitle. If you want to write a long investigative report and in-depth report, you should pay attention to adding some subtitles to the text according to the need of clear narrative of the event, so as to summarize part of the content and make it easy for the audience to read (for print media).
In addition, a format called "Wall Street Journal" (DEE) is very popular recently. The main feature of this format is a "shot" in the news event at the beginning of the article, which is generally based on a person's words and deeds, thus leading to the whole news report, such as the news that the central bank is going to raise the mortgage interest rate. News reports can be written from the housing loan behavior of an ordinary citizen, which is closer to reality, the masses and life.
In addition to the above, we should also pay attention to some details, such as the text should be connected first, like "this newspaper"; In this paper, direct quotations are used as much as possible, and journalists' views are expressed as little as possible; Writing should be smooth, not difficult or something.
Finally, news reporting is actually a very personalized and organized behavior. Individuals can have their own characteristics, and a newspaper can have its own principles. But one thing can't be abandoned, that is, any format should be written in the fastest, simplest and most satisfactory format for the audience. This is the "truth" of news reports.