On March 25th, 2020, BYD and Toyota announced a joint venture to establish BYD Toyota Electric Vehicle Technology Co., Ltd. and landed in Shenzhen.
Through enterprise investigation, Chester found that the company was registered on March 25th with a registered capital of 345 million yuan, which was composed of 65.438+0.725 million yuan contributed by Toyota Motor Corporation and BYD Co., Ltd., each holding 50% of the shares. Zhao Binggen, Assistant Dean of BYD Automotive Engineering Research Institute, is the legal person and general manager of the joint venture company. The directors of the joint venture company include Takaro Ueda, Chairman of Toyota China, Akio Toyoda, General Manager of Toyota Electric Project, and Lian Yubo, Senior Vice President and President of BYD Automotive Engineering Research Institute.
In terms of the scope of production and business activities, the new company will mainly engage in the design and research and development of pure electric vehicles and their derivative models, as well as the parts of pure electric vehicles and their derivative models; Import and export, sales and after-sales service of pure electric vehicles and their derivative automobile parts and assemblies.
Join hands?
In fact, as early as July last year 19, the two companies have announced cooperation in developing pure electric vehicles and power batteries for cars and SUVs. According to the statement at that time, the new model jointly developed by the two companies is planned to be put on the China market before 2025, and it is expected that the Toyota logo will be hung.
BYD is the leading brand of new energy vehicles in China, and has accumulated many years of technical experience in the field of pure electric vehicles, while Toyota is the top brand of global automobile manufacturing. BYD has fully advanced the layout of the core three power technologies, and achieved the first global sales of new energy vehicles for four consecutive years from 20 15; Toyota has decades of experience in manufacturing HEV hybrid vehicles, and has sold more than 6,543,804 electric vehicles worldwide, which has made remarkable achievements in the hybrid vehicle market.
The two sides seized the development opportunity of the pure electric vehicle market and reached a cooperation to establish a pure electric vehicle research and development company, aiming at laying out the new energy vehicle market in the future.
Quanxin BYD Tang electric vehicle
In fact, the understanding of the future automobile manufacturing ecology is very similar, and they are all open to the technology of new energy vehicles.
For example, BYD's pure electric e platform was launched on 20 18, and it was announced to be open to the whole industry. Other enterprises can use E platform to cooperate with BYD to develop technologies and products. The latest data shows that in addition to Toyota, Daimler and other partners, companies such as BAIC, Changan, Dongfeng and Daimler have cooperated or negotiated with BYD on the development of electric vehicles using e-platform technology.
At the end of 2065438+2008, Toyota sold the first generation THS core technology to Yuan Keli, the core component supplier of Toyota China, and Yuan Keli subsequently licensed the HTS technology to Geely.
In April last year, Toyota even announced that it would provide the patent right to use the core electrification technology accumulated in the research and development of hybrid technology for free. More than 20,000 patents have been opened, involving hybrid vehicles, plug-in hybrid vehicles, pure electric vehicles, fuel cells and motors, electronic control and system control.
Take what you need?
In fact, it is not news that BYD and foreign companies have joined forces. As early as eight years ago, BYD had invested with Daimler, another automobile giant, to establish Tengshi new energy automobile brand, and its automobile was positioned as a joint venture high-end electric vehicle brand.
Tengshi 500
Byd e6
As we all know, Tengshi didn't exert its genetic advantage at all. After so many years of incubation, only one model, wonderful appearance and a large number of interior designs that BYD did not have at that time were produced. Not only the endurance is high, but also the change is slow. It is precisely because of this that Tengshi even needs long-term capital injection from both sides to survive and has become a typical black sheep.
Even if it was listed at the Guangzhou Auto Show last year, Tengshi X will appear in the Mercedes-Benz sales exhibition hall in the future, and BYD Tang is still in his bones. Many concepts and technologies of BYD have been added in both appearance and interior configuration, and even the central control rotating pad that BYD is proud of at present has moved to Tengshi X carriage.
I am very much looking forward to Tengshi, but the sales volume just can't go up, or the sales volume of Tengshi can't be called its attention.
Tengshi x
What is the reason? Che Shiduo believes that the above reasons are not the key, and the core problem of Tengshi lies in three aspects.
First of all, at the beginning of Tengshi's establishment, the domestic new energy vehicle market just started, with vague policies, high manufacturing costs and almost no demand in the market.
Secondly, Tengshi is inextricably linked with BYD e6. Without the logo of Mercedes-Benz, the premium ability of the product itself is indeed limited.
Finally, Tengshi is the product of Daimler's cooperation with BYD's subsidiary BYD Auto Industry Co., Ltd., not BYD's parent company BYD Co., Ltd. which cooperated with Toyota this time. Chester thinks BYD has reservations about the importance of Tengshi.
In fact, BYD's sales of new energy vehicles have been heavily dependent on the domestic market. After years of development, this market still relies heavily on policy support. At a time when the policy is cooling down, the subsidy is about to fully retreat, and the loosening policy is unclear, BYD has already faced a decline in sales of new energy vehicles.
"New energy vehicle leader" is an honor and a shackle. BYD is absolutely unwilling to hand over the "new energy car boss" to a rising star like Tesla.
As for Toyota, according to Toyota's plan, by 2030, the sales of electric vehicles will exceed 5.5 million, accounting for half of its global car sales, while hybrid electric vehicles (HEV) and plug-in hybrid electric vehicles (PHEV) will account for 4.5 million, and the total number of fuel cells (FCV) and pure electric vehicles (EV) will reach 6.5438+million. At present, Toyota pays more attention to hybrid vehicles, and needs more professional partners to support battery technology in pure electric vehicles. Just realizing this vision is very stressful.
Toyota dual-engine e+:THS system plug-in hybrid version
Now China has become the largest new energy market in the world, but Toyota's share of the new energy vehicle market, especially the pure electric vehicle market, is still quite limited. Toyota urgently needs a domestic new energy leader, which supports each other in technology and market and occupies a large share in the new energy market at home and abroad. In the technology of Sanpower, almost a monopoly BYD has become the first choice.
For BYD, this is an opportunity to reshape the brand and go global; For Toyota, this is an opportunity to transform products and break through the self-framework.
In fact, at the beginning of the cooperation between Daimler and BYD, the argument that "BYD holds Daimler's thighs" was rampant. However, after years of reform and evolution, the image of BYD at this time is far from that of BYD at that time. This time, the joint venture between BYD and Toyota has become the main theme of online media, and many people even think that "BYD has suffered".
Different from the traditional strategy of Sino-foreign joint venture car companies, at least the cooperation between BYD and Toyota is not entirely for money on the surface. Their joint venture company pays more attention to the technical level, and the two sides adhere to the principle of reciprocity in technology, which not only helps Toyota to lay out the future market in advance with pure electric vehicles as a breakthrough, but also helps BYD to take advantage of Toyota's advantages in refined production and hybrid technology, thus promoting the development of this brand.
Although the joint venture between BYD and Toyota is a "strong alliance", it is also a "take what you need". Chester will continue to pay attention to the progress of the joint venture project between BYD and Toyota.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.