1. Advantages: Diversified product lines: Tencent’s product lines are very diversified, including social media, games, finance, music, video and other fields, which makes Tencent’s brand image more Comprehensive and diversified; high user loyalty: Tencent's products are very popular in the Chinese market, and user loyalty is very high. This kind of loyalty makes Tencent's brand image more stable and reliable; strong brand influence: Tencent's brand influence in the Chinese Internet market is very strong, which makes Tencent's brand image more appealing and influential.
2. Disadvantages: Over-reliance on certain products: Some of Tencent’s products, such as WeChat and QQ, contribute a lot to the company’s revenue, which makes Tencent’s brand image overly dependent on these products and lacks Diversity; lack of internationalization strategy: Tencent's brand strategy is mainly focused on the Chinese market and lacks an international strategy, which makes Tencent's brand image relatively weak in the international market; lack of innovation: some of Tencent's products and services The lack of innovation makes Tencent's brand image relatively conservative and lack vitality.