The reasons why down jackets in the north are expensive are as follows:
1. We have patented brand technology and inventions, and use our strength to enhance brand value. Among them,? What is more representative? GORE-TEX technology.
GORE-TEX fabrics are widely used in northern products, such as down jackets and? Jacket for example. With the blessing of this technology fabric, it can greatly improve the wind and water resistance of clothing, which is very hard-core whether it is to keep warm or to cope with the harsh outdoor environment.
2. Although Beifang is positioned as an "outdoor brand", it is also the most fashionable outdoor brand. From the beginning of the main attack on the outdoor brand market to entering the trend circle, there are two "magic weapons" in the north: joint name and branch line.
besides the hard-core conditions of the brand itself, the reason why Beifang is famous is that it can't be separated from the stunt of playing the joint name. And Junya Watanabe? Sacai, etc. all have high-quality joint names, among which the most popular joint name is also a joint name with Supreme.
3. According to different markets and customer groups in the north, various branch lines are also established. Asia-Pacific edition (Bank of China), Japanese edition (2 articles), Korean edition and American edition have their own characteristics and advantages, which meet the aesthetic and fashion needs of more people.
The difference in the layout of down jackets in the north is:
The American version is the most classic, with outdoor leisure in style. But after all, it is a version designed according to European and American body shapes, so there will be problems such as long sleeves.
the Japanese version is a high-end branch line created by the northern joint efforts with Nanamica, the originator brand of Japanese outdoor functional style, and the version is made according to the characteristics of Asian body shape.
the Asia-Pacific edition was originally derived from the Japanese edition, which highlights the urban functional style and also has the elements of the American edition.
the Korean version combines the Korean fashion elements, with a younger version and diversified color matching, but the workmanship is average.