It just so happens that this year’s work has changed,
focusing on the development and business upgrading of the health and wellness field. Only with this opportunity can we learn more about health-related knowledge. In the process of answering questions from the questioners in the morning, I found that many friends who are operators of traditional Chinese medicine health care services or friends who have ideas about engaging in this field are more concerned about what kind of project to choose for business. The words reveal helplessness and confusion. Actually, if you calm down and sort it out, this question is not that difficult to answer. Today I would like to share with you some of my personal opinions on the projects and brands chosen by traditional Chinese medicine health centers.
First: Business direction
Now is the time window for the outbreak of the big health industry. The aging problem is becoming increasingly serious. The market demand gap for solving the health care and conditioning problems of hundreds of millions of elderly people is particularly large. Choosing a traditional Chinese medicine health center is the right choice! ! ! ! Back to the topic, now that the direction has been chosen. It's equivalent to having a goal.
If you are a practitioner in the health field and have a certain skill, you can consider a shorter path and build your health and wellness service content based on your expertise. If you are a novice in the industry and are only optimistic about business and entrepreneurial opportunities in the field of health services, then you need to try your best to choose projects that are mature and easy to operate, and are not particularly dependent on professional and technical personnel.
With the business direction, we actually have a relatively clear store location. Community stores around the community not only ensure a stable number of customers, but also have relatively affordable operating costs. Moreover, community stores will be the most competitive presence in the future of comprehensive health services. Open an exquisite community health service store to serve community residents within a three-kilometer radius. Enough to make a lot of money. Just choose a good project and run it carefully. Think and act with long-term thinking. The result will be unmistakable.
Second: Find your original intention in the given direction
How to find a business project or brand that suits you in the field of traditional Chinese medicine and health care? The next step is to see how to choose a Chinese medicine health care business project that suits you based on the positioning of a Chinese medicine health care center. Let me ask you, what is the core competitiveness of running a traditional Chinese medicine health care business? price? Location? environment? brand? Effect?
If we return to our original intention! The original intention of running a large health and wellness business is to help many patients and customers in need solve their problems. Then take reasonable profits along the way and earn the income you deserve. If the customer's conditioning results and satisfaction are the first criterion and code of conduct, then the range of choices will be further precise and narrowed. What is your original intention? It’s important to have thoughts in mind, very important! ! ! !
Having said a few words here, many times we often see some companies mention vision, mission and values. When you see this, you will most likely think that it has nothing to do with me, or that it is just a bunch of metaphysical words that cannot be implemented. In fact, if the vision, mission and values ??are truly carefully analyzed and designed, the meaning and value of their existence are very, very important. No extended discussion here. Let’s just talk about something a little more down-to-earth. Original intention (values). To some extent, original intention can be a simplified version or a junior version of values, which will also guide our future action decisions. The reason why we talk about our original intention here is that our theme is about traditional Chinese medicine health centers. Since health-related matters are not just a simple small business, this must be discussed at a moral level. There is a high point. So assume that the following topics and analysis are based on the original intention of the topic owner, which is to open a restaurant that can truly solve and help customers improve and solve their health problems. Let’s analyze it based on this original intention (values).
Third: Continue to search in the established direction and original intention
Assuming that the above two points are true, then what we need to do now is to find a fundamental solution in the field of general health and wellness. It is a good traditional Chinese medicine health management project that is effective and can help customers solve certain health problems. The selection range will have clearer judgment criteria!
A: Make a choice based on your original intention: don’t choose if it has no effect, don’t choose if the effect is not obvious, and choose carefully if it treats the symptoms but not the root cause.
B: Selection based on experience scope: non-TCM health care projects are not selected. Since traditional Chinese medicine is mentioned, we first exclude other types of products or beauty products, which are not within the scope of our selection.
C: The choice of the operator’s stance: Don’t choose those that don’t make money, those that rely too much on personnel, and those that have obvious bottlenecks in human efficiency and service efficiency.
Is your thinking clearer now? ! !
Finding a good project in the field of traditional Chinese medicine health care that can truly solve the health problems of customers, with controllable human efficiency and service costs, considerable profits, and long-term operation is our core Target.
Then let’s take a look at the relatively popular TCM health care business projects in the past two years. Naturally, there will be no more disorder.
Fourth: Empathy and insight. Don’t be self-centered!
Look at the service from the customer’s perspective and see what he or she wants most! ! If the analysis is based on the operator's preconceived ideas, it is often inseparable from costs and profits. This does not mean that costs and profits are not important, but that the matter needs to be analyzed and viewed more objectively and rationally. This is not to say that cost and profit are not important. No need to take it out of context.
What are the needs of a potential guest?
A: General needs, a foot wash, a massage, relaxation, and soothing mood. Such services can be found everywhere on the streets and are therefore excluded.
B: Strong and unbearable demands, low back pain, rheumatic bone pain, high blood pressure, high blood lipids, high blood sugar, and high uric acid. Liver and kidney, aging, etc. . .
Four high-category problems: hypertension, hyperlipidemia, hyperglycemia and complications, hyperuricemia, gout and complications, obesity, etc.
Gynecological problems: dysmenorrhea, adenomyosis, uterine fibroids, ovarian cysts, infertility, chronic gynecological inflammation, female uterine cold constitution, female upper heat and lower cold syndrome, etc.
Neck, shoulder, waist and leg problems: rheumatism, rheumatoid, cervical spine problems, frozen shoulder, lumbar disc herniation, chronic lumbar muscle strain, knee arthritis, repeated ankle sprains, etc.
Respiratory system problems: senile chronic bronchitis, bronchial asthma, chronic rhinitis, allergic rhinitis, etc.
These are the real needs of our customers! Many chronic diseases of middle-aged and elderly people are even called immortal cancers, and they have truly become the biggest problem plaguing the lives of middle-aged and elderly people.
So is there a traditional Chinese medicine health care service project that can solve or partially solve such needs? If you can find it, will your traditional Chinese medicine health center run well?
Fifth: Determine the direction, with the original intention, lock in the precise customer group, find the problems that customers need to solve, and explore the answers
1. Services that rely heavily on the professional skills of personnel Not selected: Exclude professional massage, osteopathy, and medicine prescription services.
2. Do not select projects that seriously affect operations due to personnel efficiency and personnel turnover issues: complex operations, low human efficiency, high personnel costs for change of direction, and unstable personnel.
3. There are too many similar products on the market, they are not very competitive and their profits are small, so don’t choose them.
4. Based on the above three points, narrow the scope to find projects that users strongly need.
Be a big health service industry operator who adheres to the original intention and has professional ethics.
Customer care will be effective, satisfactory results will lead to word-of-mouth, word-of-mouth spread will attract new people, and the business will last forever.
As the saying goes, Tao gives birth to one, gives birth to two, two gives birth to three, and three gives birth to all things. Master and follow the laws of development of all things. The mind becomes calm, the direction and goals are clear, the mind belongs to you, you know what you want to do, and you don’t take detours.
Based on the observation of the market in recent years and the exhibition experience of many beauty expos, TCM health care projects in recent years have mainly concentrated in the fields of massage care and heat therapy. The most popular massage treatments currently include head care and ear care. Relatively speaking, these two points do not require high technical expertise in the store. Unlike services such as massage, osteopathy, which rely heavily on professional technicians, it will be fine if you do it yourself. If technology is hired from outside, there will be personnel instability. Job hopping, technician service efficiency issues. There are both operational risks and operational bottlenecks.
Head care and ear care: Head decoction and ear moxibustion are now popular. They are all small maintenance projects and may not be suitable for management as main projects. Moreover, general beauty industry service agencies will also have such projects. It cannot be used as the main business positioning. The process of serving the first soup is quite complicated, it takes a long time and the price per customer is low. The main reason is that these two types of maintenance projects have no obvious substantive conditioning results. Most of them relieve symptoms, soothe emotions, and treat the symptoms rather than the root cause. Analyze from a long-term business perspective. Does not have core competitiveness.
Since it is about health, the effect must be the first competitiveness. This is also the first reason why we choose TCM health and wellness programs.
Let’s look at the thermotherapy projects:
The optimism about thermotherapy stems from the book that temperature determines the life, old age, illness and death of the human body. The body temperature of many people has not reached the normal body temperature of 36.5°C, and even the body temperature of young children is dropping. The drop in body temperature directly causes related diseases and sub-health conditions. A 1°C drop in body temperature will reduce human immunity by 30%. When body temperature drops by 1°C, human immunity will drop by 30%.
Recommend friends who are interested to buy it and take a look. It is also helpful for running big health projects. Watching it at home is also rewarding.
A large number of examples have proven that when body temperature rises, the symptoms of cancer, depression, and heart disease are significantly reduced. Raising body temperature is making more and more people healthy.
The feet are the second heart of the human body. All organs have corresponding reflection areas on the feet. Once the feet are uncomfortable or catch a cold, it will affect the health of the whole body. If the health of the feet is ignored for a long time, The body will be unable to maintain correct posture, causing symptoms such as back pain and fatigue. Moreover, poor blood circulation will lead to various common diseases such as high blood pressure and heart disease. Therefore, "warming the body" must first "warm the feet."
Cupping, moxibustion, foot bath, fumigation bath, and medicine wrap. They are all thermal therapy services. Next, I will help you analyze the different thermal therapy projects one by one.
Cupping physical therapy, such as XX fire therapy, is relatively well-known and familiar to customers. However, due to potential service safety hazards in the industry in the past few years, it is not recommended for everyone to promote it. After all, business security and stability are important. Guest safety is more important. Most of these business projects are similar, with similar results and operations. The lower threshold is not obvious in terms of competitiveness. It is not suitable for long-term operation either.
Looking at moxibustion, there are traditional manual methods and modern instruments and equipment. However, when looking at its value itself, the instruments and equipment are just a packaging outer layer that improves human efficiency, reduces personnel costs, and adds a sense of technology. In essence, it is the medicinal ingredient of moxibustion itself. Take a look at the moxibustion products in the current market. The efficacy is similar. Moreover, the control of temperature and effect during moxibustion is not obvious enough. Essentially, it is basic heat therapy plus some moxibustion effects. Because the overall threshold is low, there are too many similar products and services in the market. The introduction of store homogeneity is relatively serious. No features. The effect is OK, but it requires long-term study by professionals to master it. Some small and compact moxibustion sticks can be introduced as small drainage projects.
Although foot baths and fumigation services are effective, they are small projects similar to moxibustion and are not enough to support the operation of a store. It is usually implanted as a small project in a foot massage parlor or bathing center. The focus is on the efficacy of the medicine pack, and everything else is secondary. This type of project is an affiliated business project and is good for attracting new customers.
The method of wrapping medicine and sweating is a very promising type of traditional Chinese medicine health management project that has become popular in recent years. It is a new upgraded method of traditional heat therapy such as moxibustion and heat therapy.
The wrapped medicine sweat method combines the fumigation bath, heat therapy and sweat method and carries out comprehensive innovation in terms of technical efficacy and equipment, forming a unique treatment method outside traditional Chinese medicine.
The history of "wrapping medicine"
This method was first used clinically since the pre-Qin Dynasty. There are records: "Bian Que Xin Shu" says: "People often use moxibustion (moxibustion) when they are not sick; "Local warming means) the back, although it does not lead to immortality, it can still protect the life span of more than a hundred years." Using moxibustion on the back to prevent diseases and prolong life has a history of thousands of years in our country. "Huangdi Neijing" records: "Sweating in strong winds, moxibustion on acupuncture points" refers to the health care method of using drugs to warm acupuncture points.
The "Fifty-Two Prescriptions for Diseases" excavated from Tomb No. 3 of Mawangdui, Changsha, which proposed external treatment earlier than the Yellow Emperor's Internal Classic, recorded 283 medical prescriptions and 137 external treatments with traditional Chinese medicine. The prescription involves internal and external treatment of women, children and the five senses, including moxibustion, hot compress, fumigation, medicinal bath, application and other external treatment methods with various forms and rich content.
Theoretical basis of disease-regulating disease by wrapping medicine and sweating: "Cold syndrome and heat treatment, dispelling cold and replenishing yang" "Huangdi Neijing": "All diseases are damaged by one yuan of Yang Qi" Yang Qi is the basis of human body material metabolism and physiological functions. The driving force is the determining factor in human reproduction, growth, development, aging and death.
“Dispelling cold poison, replenishing yang energy, regulating yin and yang, regulating yin and yang” is the basis for solving the disease-causing constitution caused by cold and dampness!
The sweat wrapping method is derived from the sweat method, which is the first of the eight methods of traditional Chinese medicine. It is based on the clinical positioning of meridians, acupoints, heat therapy, micro-sweating, etc., and combines the characteristics of modern chronic chronic diseases and the incidence of chronic chronic diseases on the basis of inheriting ancient prescriptions. For individual constitution, after years of research and development and clinical verification, eight patented prescriptions for dialectical adjustment, Jiuwu Fumigation Powder, have been formed, including Sangao Fang, Hanshi Fang, Bone Disease Fang, Anti-aging Fang, Liver Fang, Shen Fang, Gout Fang, Qi and blood prescriptions are accurately used in clinical practice to benefit everyone. Because each prescription is made up of 95 kinds of Chinese herbal medicine, it is often called the Nine-Five Medicine.
With the eight powerful prescription medicine packs, there is also equipment and equipment for sweat conditioning, that is, the far-line external light wave antigen heat repair chamber. After stir-frying and heating the medicine bag, wrap it around the back of the conditioning person and lie down in the conditioning cabin. This cabin is sectionally heated. Then through a series of technical operations such as the core of the sweating method, sweating, sweat control, temperature control, sweat collection, etc., a complete medicinal sweating method is formed.
The combination of medicinal method + sweat method + light wave thermal therapy constitutes a complete medicinal sweat method. The medicine-wrapped sweat method meets the strong and unbearable needs of users, such as back pain, rheumatic bone pain, high blood pressure, high blood lipids, high blood sugar, and high uric acid. Liver and kidney, aging, etc. . Through dialectical prescription, one-person conditioning method. Can have significant conditioning effect. The advantages of traditional Chinese medicine health care programs are very obvious. Very recommendable. The wrapping and nourishing sweat method has experienced nearly 20 years of development and innovation. Now it has become very mature, and there are many various conditioning cases. Gradually, it has become the preferred introduction project for health care centers and beauty industry business upgrades nowadays.
Let’s talk about foot baths. Foot baths were mentioned above. Foot care medicated baths are also very effective when the medicine is effective. The important reason why the medicine-wrapped sweat method is recommended is There is still a lot of medicinal effect left in the wrapped medicine after being conditioned by the sweating method. We can collect the medicine and brew it into a foot bath medicinal soup. Customers can pack the medicine and cook it at home to share with their families. It can also be used as a good customer attraction project in the store to help business operations.
For example, in a community store, if you design a foot bath experience card, you can experience it once in the store for free, three times for 10 yuan, or apply for a monthly card. The effect of the medicinal foot bath soup prepared by wrapping the medicine is much better than that of many foot bath medicine bags on the market, and they are all made with real ingredients. If used well, its residual value will be fully utilized, creating more possibilities for store operations and providing more health care for our guests.
A method of wrapping medicine and sweating has achieved the goal of attracting and retaining customers. The conditioning of customers has achieved substantial results, and they will naturally help us to promote and share. Sharing about health must come from their hearts. Those who are altruistic will first be his family, friends, and friends of friends. Gradually, word-of-mouth spreads. As long as you serve with your heart, you will get results. The operation of a store is endless. This is also the basic original intention of being a big health service practitioner.
Of course, the popularity and popularity of a health care category will inevitably lead to a large number of followers and counterfeiters entering the market. So if the subject wants to choose the medicinal sweat method project as the main business item, he also needs to conduct careful analysis and investigation. Only by finding the source brand of the medicinal sweat method can the effect and operation be guaranteed. You will naturally find out after comparing many aspects~!