Looking for a brand planning company, as long as we adhere to the following principles:
First, jump out of local limitations and look at the whole country.
Don't confine yourself to the local area. It seems that local brand planning companies have better timeliness and convenience in service, but if they are confined to the local area, their strength and ability will be limited. Looking at the whole country, many well-known and powerful brand planning companies have the ability to serve national enterprises, and their services are all right.
Secondly, the history of the company is very important.
When we go to hospitals, especially Chinese medicine departments, we all hope to find old doctors and experts to treat us. What we value is the experience of these old doctors, who have been practicing medicine all their lives.
For brand planning companies, the principle is similar. If a brand planning company has been established for more than 20 years, I believe that the ability should not be a problem. Third, leading experts is very important. There are some well-known companies, which are well-known and influential in China and even the world. Of course, the company's strength is no problem. However, when cooperating with the company, we must carefully examine the qualifications of each member of the project team serving the company, especially the ability and level of the project leader.
Fourth, we must see clearly the company's main business.
At present, there are many companies claiming to be brand planning companies in the market, and there are also many people claiming to be brand planning companies. But in fact, to find such a third-party company, we must see the essence clearly. Generally speaking, among the services listed by official website, the first item or the first few items must be the relatively core business segment of the company.
Fifth, look at the price.
At present, the cost of brand planning companies spans a lot, from tens of thousands of dollars to hundreds of thousands, and many brand planning companies charge millions.
Unrealistic planning costs are not necessarily worth the money. The most important thing for enterprise planning consultation is grounding gas, and what suits you is the best.