Donald Sull, a well-known management professor at London Business School, has spent five years studying entrepreneurial cases, and summed up how entrepreneurs can maintain due discipline and manage the accompanying uncertainties while pursuing opportunities. He published his research results in the Sloan Management Review, and provided the entrepreneurs who just started to follow the entrepreneurial map step by step.
the first step is to draw up a practical hypothesis.
entrepreneurs must first define opportunities, clarify the resources needed, the value to be created, and the implementation plan. When making assumptions, we must be flexible. Before the company becomes stable, it will inevitably go through various changes. After studying 3 new companies, a venture capital company in California found that a common feature of failed companies is that they decided their business models too early.
when making assumptions, entrepreneurs should also make sure that they are capable. The first consideration in screening entrepreneurial opportunities should be that entrepreneurs ask themselves whether their experience or major can occupy a place in this opportunity. Entrepreneurs must not only understand customers, competitors, technology and laws, but also find out the fatal wound and the key to success of the company. Entrepreneurs must be able to answer: "What is the fatal wound of the company now? (for example, competitors with strong financial resources) should also be able to answer: "What are we betting on? For example, make a better mousetrap. )
the second step is to pool resources.
before conducting the test, entrepreneurs must first obtain resources, including tangible funds, equipment, intangible intellectual property rights, and collect information about potential customers. How much money is enough? The resources collected by the entrepreneur must be enough to support him to carry out the second test.
moreover, the company should determine the business model before hiring core employees. The study by California Venture Capital Company found that most successful new companies only hire important executives after several tests and a stable model, because at that time, the company clearly knew what majors and experiences the executives needed. In addition, companies can outsource functions unrelated to core testing and concentrate limited resources.
the third step is to design and execute the test.
Common practices include customer research, making samples, and conducting small-area trial sales. When testing, the company can use partial tests to collect useful information for a specific problem. This method is suitable for companies that already know and don't know about that topic. In contrast, comprehensive testing is suitable for companies to find unknown problems. Companies test all aspects of products on a small scale, such as trial sales in a certain area before the products are listed in the country. In addition, the company can also adopt phased testing, for example, the new restaurant gradually tests and adjusts the menu, pricing, decoration and so on.
no matter what test method is adopted, entrepreneurs should avoid the possible negative effects of the test, including too long delay, too much money, unclear goals, and the person in charge of the test regards success as personal success or failure, thus losing objectivity. To avoid these situations, the company can invite outside experts to participate in the design test and evaluation results.
If you can grasp the map in your hand when starting a business, the chances of your dream coming true may be higher.
business connection: how to evaluate whether your business plan is feasible? Although you have the opportunity to start a business now, your motivation is good and your idea is great, but considering the market, economic ability, or family, now may not be a good time for you to start a business.
you must be quite competitive when starting a business, and only you can decide what to do best. It's hard to get things done, and it's even harder to start a business. If you choose the road of starting a business, you will naturally look forward to success, but you won't think about failure-because it is too negative and unlucky to think about failure from the beginning. However, although the worst plan is unpleasant, it should be considered clearly at the beginning of starting a business. When you are sure that you are suitable for starting a business, you don't have to rush to start a business immediately, but you must also evaluate whether your business plan is feasible.
1. Can you clearly describe your entrepreneurial idea in words? You should be able to describe your ideas in few words. According to the experience of successful people, the reason why you can't turn this idea into your own language is probably also a warning-you haven't thought it over carefully!
2. Do you really know your industry? Many industries require people who have worked in this industry to be selected and to know all aspects of their industry. Otherwise, you have to spend a lot of time and energy to investigate such things as price, sales, management fees, industry standards, competitive advantages and so on.
3. Have you seen others use this method? Generally speaking, some prosperous companies have more realistic business methods than those special ideas. Experienced entrepreneurs are popular with such a famous saying: "A good idea that has not yet been implemented may often not be implemented."
4. Can your idea stand the test of time? When a future entrepreneur's plan is really implemented, he will feel sincerely excited. But after a week, a month or even half a year, what will happen? Is it still so exciting? Or have a completely different idea to replace it.
5. Is your idea for yourself or for others? Do you intend to devote yourself to the implementation of this plan in the next five years or longer?
6. Do you have a good network? The process of starting a business is actually a process of organizing suppliers, contractors, consulting experts and employees. In order to find the right person, you should have a personal network that serves you. Otherwise, you may fall into unreliable people or people who just fill in the blanks.
7. What is the potential return? Everyone invests in entrepreneurship, and its main purpose is to earn the most money. However, it is not just money that is implied in the idea of getting rich as soon as possible. You should also consider the potential rewards such as sense of accomplishment, love and value. If you don't realize this, you must reconsider your plan.
How to do the project investment analysis and business plan? Are you ready for the nine-step business plan?
Guidelines for the success of the business plan. The writing of the business plan requires a comprehensive strategy for the business plan.
After self-analysis, it is proved that you are suitable for starting a business, and at the same time, you can correctly answer the above questions, so your chances of success in starting a business will be high, and you can decide to start a business. But starting a business is not decided by your impulse. If you are hesitant before starting a business, you'd better choose the road of work. Because, although you have the opportunity to start a business now, your motives are good and your ideas are great, based on the market, economic ability, family and other factors, now may not be a good time for you to start a business.
IZO enterprise TV, our long-awaited choice
As we all know, the rapid development of information technology has greatly promoted the progress of today's society. The rapid development of the Internet is affecting the social economic life, violently impacting the traditional ideas and ways of thinking, and gradually changing people's work and lifestyle. Now, a revolutionary multimedia interactive technology is quietly integrated into people's lives, but it will certainly bring people more convenient and high-quality services than before.
As a member of modern society, I feel extremely honored to live in such a network age. Nowadays, the most frequent activities among people are various forms of commodity trading, and enterprises and consumers are undoubtedly the two main groups in society. How can we make consumers know, understand and eventually become users of enterprise products and loyal customers through effective publicity? Overwhelming advertising on the internet is the most common way now. However, this traditional method with no new ideas and originality is not effective, and it is often a big investment and a small return. Moreover, consumers have resisted the numerous advertisements flooding the network. To attract consumers' attention, only through new ways and new ways can we adopt. IZO enterprise TV is such a new force. It is entering the sight of consumers with a brand-new attitude. IZO enterprise TV effectively combines network, TV and video calling technologies to create a high-quality instant interactive multimedia integration platform, which is the latest media communication mode based on enterprise websites. It is possible to put promotional videos and other contents through the video window play online on the corporate website, so that enterprises can easily enjoy the fun of interacting with the world anytime and anywhere through sound, image and text.
Although it is a new technology, Internet technology does make IZO enterprise TV very well. In fact, there have been many videos to promote and introduce their products to consumers before, but consumers are required to install plug-ins to support their playback, which has intercepted many customers. They are unwilling to install plug-ins, and naturally they can't see the advertisements of enterprises. On the other hand, the traditional video playback takes up a lot of bandwidth of users, which affects the progress of other work, which is why although this method is very good, it has never achieved much. IZO enterprise TV with Internet technology has improved the above two points through emerging technologies, without installing any plug-ins, and the company has provided more space and more servers for IZO enterprise TV, occupying only a small amount of resources of users' computers, greatly improving the communication efficiency of the network. IZO enterprise TV turns its shortcomings into great advantages, which is the success of IZO enterprise TV. IZO enterprise TV enables large enterprises to show themselves to consumers in a more vivid way and get more extensive publicity and promotion services; For small and medium-sized enterprises, the biggest benefit is that they can get high-quality publicity results with less capital investment, and there is no need to sigh at the astronomical TV advertising fees. IZO enterprise TV can be added at any time through powerful background operation, changing the playing order of advertising film programs, which is convenient and fast. Its powerful interactive function supports telephone, video and text exchange between service personnel and customers, so that users can enjoy more humanized services. Whether for government websites, city portals, schools, hotels and other science, education and service industries, IZO enterprise TV is a good tool and publicity method.
History has proved that the rise of every new technology will greatly improve people's living standards. Although China's IT industry is developing rapidly, the degree of mastering core technologies is not enough. I hope Interoperability Technology can do a good job in IZO enterprise TV and lead China's information industry to a better tomorrow!
References: www.izo.cn
Entrepreneurship is a very challenging social activity, and it is an all-round test of the entrepreneur's own wisdom, ability, boldness and courage. If a person wants to succeed as an entrepreneur, he must have basic entrepreneurial qualities. The basic qualities of entrepreneurship include entrepreneurial consciousness, entrepreneurial psychological quality, entrepreneurial spirit, competitive consciousness and entrepreneurial ability.
(1) Strong entrepreneurial awareness
In order to achieve entrepreneurial success, entrepreneurs must have a strong entrepreneurial awareness of self-realization and pursuit of success. Strong entrepreneurial awareness helps entrepreneurs overcome all kinds of difficulties and obstacles on the road to entrepreneurship and take entrepreneurial goals as their own goals in life. The success of starting a business is the result of long-term ideological preparation, and the success of a career always belongs to those who are mentally prepared and also to those who have entrepreneurial consciousness.
(2) Good entrepreneurial psychological quality
The road to entrepreneurship is full of dangers and twists and turns. Self-employment is equivalent to a person facing unpredictable fierce competition and problems and contradictions that need to be solved quickly and correctly at any time. This requires entrepreneurs to have a very strong psychological control ability and be able to maintain a positive and calm attitude, that is, to have a good entrepreneurial psychological quality. It is a personality psychological feature that regulates the psychology and behavior of entrepreneurs in the process of entrepreneurial practice. It is closely related to people's inherent temperament and personality, mainly reflected in people's independence, courage, perseverance, restraint, adaptability and cooperation, and it reflects the will and emotion of entrepreneurs. The success of entrepreneurship depends largely on the entrepreneurial psychological quality of entrepreneurs. It is precisely because the road to entrepreneurship will not be smooth sailing, so if you don't have good psychological quality and tough will, you will be dejected and depressed when you encounter setbacks, then you will not be far on the road to entrepreneurship. Su Shi, a great writer in the Song Dynasty, said: "Those who have achieved great things in ancient times are not only talented, but also determined to persevere." Only by having a good psychological quality and a tenacious will that is more and more frustrated can we strive for self-improvement, enterprising competition and tenacious struggle on the road of starting a business, and we can make our own career from scratch.
(3) Entrepreneurial spirit of self-confidence, self-improvement, autonomy and self-reliance
Self-confidence means confidence in yourself. Self-confidence can give people a positive attitude towards life and enterprising spirit. Do not rely on, do not wait. To be a successful entrepreneur, we must adhere to the same faith and have a sense of mission and responsibility; Have a firm belief and work hard until you succeed. Faith is the power of life, the foundation of starting a business, and the motive force of starting a business. Believe that you have the ability and conditions to start your own future career, and believe that you can dominate your own destiny and become a successful entrepreneur. Self-improvement means on the basis of self-confidence, not coveting immediate interests, not attaching to plain life, daring to practice, constantly increasing one's abilities and talents in all aspects, and courageously making oneself a strong person in life and career. Autonomy means having an independent personality, independent thinking ability, not bound by traditional and secular prejudices, not influenced by public opinion and environment, being able to choose your own path, being good at designing and planning your own future, and taking corresponding actions. Self-determination also requires foresight, courage to be the first and a scientific attitude of seeking truth from facts, so that you can grasp your own course until you reach the other side of success. Self-reliance is to build the foundation of one's life and career with one's own mind and hands, with one's own wisdom and talent, with one's own efforts and struggles. Young people in the 21st century should set up early, make up their minds quickly, find a job for themselves, work hard to get rich, and set up their own businesses.
(4) competition consciousness
competition is one of the most important characteristics of market economy, the foundation for the survival and development of enterprises, and an indispensable spirit for a foothold in society. Life is competition, competition itself is improvement, and there is only one purpose of competition-winning. With the development of China's socialist market economy from low level to high level, the competition is becoming more and more fierce. From small-scale decentralized competition to large-scale centralized competition; From domestic competition to international competition; From pure product competition to comprehensive strength competition. Therefore, if entrepreneurs lack the sense of competition, they actually give up their right to exist. Entrepreneurs can only succeed if they dare to compete and be good at it. Entrepreneurs are faced with a stressful market at the beginning of their business. If entrepreneurs lack psychological preparation for competition, they are even afraid of competition.