At the beginning of 0 1, Apple denied the folding screen business.
At one time, Apple repeatedly denied the development of folding screen mobile phones at the directors' product business line meeting. The core reason is that there are enough iPhone series phones, and there is no need to reinvent the wheel.
So far, Apple's folding screen mobile phone business line and market are blank. However, seeing that Samsung, Huawei and Xiaomi all have mature mobile phones with folding screens, and other brands have followed suit, Apple is nervous.
The first market is characterized by trends and conformity. For example, when everyone's screen refresh rate is 5G, 120Hz, your product is not, so it is not competitive.
Obviously, Apple's 13 series will have a high refresh rate of 120Hz, which is also the general trend. Secondly, Samsung and Huawei's folding screen flagship mobile phone market is quite recognized and has achieved impressive results. Apple certainly won't miss the opportunity to share a piece of cake.
02 enrich the business line of mobile phone products
Considering the market prospect and trend of folding screen flagship mobile phone, and considering the single product of Apple's own mobile phone business line, Apple needs to explore more market areas.
Apple finally decided on the research and development of its flagship folding screen mobile phone. At present, everyone knows that it has various patents to solve the technical difficulties of folding screen mobile phones, but now it has disappeared for research and development.
03 the ultimate pursuit of quality
Apple's impressive achievements so far are inseparable from its pursuit of the ultimate product quality, so everyone will see products with exquisite quality, fashionable design and everyone's favorite.
It is Apple's aim not to blindly seek innovation and make mature and high-quality products, so everyone always feels that Apple is often the last one to be blessed by innovative technology.
Everyone teased: "Apple squeezes toothpaste, cuts leeks, and does not innovate" and other adjectives, but in fact, every blessing of Apple brings amazing and advanced, and there is nothing wrong with only doing certain things.
04 iPhone folding
It can be seen from the exposed design of Apple folding screen mobile phone that the design concept of Apple folding screen mobile phone is similar to Samsung's current Galaxy Z Fold.
Internal folding, double screen design. The appearance of the border lines is tough and exquisite, which looks very delicate and beautiful, and the screen display level is comparable to the current iPhone screen display.
Coping ability
There will be three lenses on the front of the outer screen, a main camera, a depth of field lens and a periscope lens. The configuration of the front lens is quite powerful.
The rear camera module refers to the vertical arrangement of iPhone, and the total * * * consists of four lenses, namely the main camera 12MP, the ultra-wide-angle camera 12MP, the ultra-wide-angle zoom lens 16MP and the lens that can be scanned by laser radar.
From the lens configuration, Apple does not focus on the image ability because it is a folding screen mobile phone, but the overall balanced configuration, because after all, many people still need to use the camera and shooting function of the mobile phone.
Inherit the advantages of iPad and laptop.
The blessing of M-Pencil pen will plug in the wings of experience and imagination for Apple's folding screen mobile phone, combining the excellent advantages of Apple's iPad series.
Magnetically attached to the iPhone fold, charging the M-Pencil pen. With this pen, you can achieve the same comfortable experience as writing and drawing on the iPad.
What the notebook MacBooK Air /Pro can achieve is a wonderful keyboard and exquisite productivity tools, which are now realized on the iPhone Fold folding screen mobile phone.
Opening and closing at any angle is just like using a laptop. After typing, working and editing, it can be realized on the iPhone Fold folding screen mobile phone. It is very exciting to imagine two hands tapping the touch screen at the same time.
It can be seen that the folding screen mobile phone that Apple wants to make is richer and more powerful, instead of a single big screen, answering the phone and several simple operating experiences, which will create a brand-new scene experience for users.
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My comment: In the future, the folding screen mobile phone will also be an arena of fierce competition among major technology companies, and various innovative technologies and functions will emerge one after another. What Xiaomi does is to lower the threshold of folding screen mobile phones, and what Huawei does is innovation and breakthrough. Samsung is leading the trend, and Apple is doing superb quality and endless imagination. Who will you support?