1, Ailaiyi down jacket
After years of development, Ailaiyi presents a diversified development trend of down jacket, fashion and home textile products. NICKIEBOY children's wear was also introduced in 20 12. In April 2009, the trademark "Ailaiyi" was recognized as "China Famous Trademark" by the State Administration for Industry and Commerce.
(1) brand characteristics
Style: down jacket is fashionable, reflecting the graceful curves of women.
Color: Ailaiyi down jacket captures popular colors and leads the fashion trend of down jacket industry.
Typesetting: CAD typesetting system imported from the United States is adopted, with high precision and accurate grading.
Down: Ailaiyi down jacket is sterilized at a high temperature of 120 degrees, and high-quality white duck down with a down content of 90% is selected.
Fabric: Aileyi down jacket is made of American DuPont Tactel fabric.
(2) cashmere locking technology
① Ailaiyi down jacket adopts four-layer structure manufacturing technology.
(2) Dupont fabric adopts A/C soft rubber anti-velvet coating.
③ Ailaiyi down jacket adopts ultra-fine machine needles imported from Japan, keeping the needle spacing from 3cm 12 to 14 needles.
(4) All clothes should be handcuffed to prevent seams from cracking after wearing and washing.
(3) Production technology
① The traditional manual grading has a big error. Ai Lei down jacket adopts CAD typesetting system imported from the United States, with high accuracy and accurate grading.
(2) the production process is fine, ranging from a dozen to more than one hundred.
③ The product inspection of Ailaiyi down jacket is strict.
2. Bosideng down jacket
Bosideng is the largest brand down jacket manufacturer in China, with the most advanced production equipment, mainly engaged in the development and management of its own down jacket brand, including product research, design, development, raw material procurement, outsourcing production, marketing and sales. Its brands include Bosideng, Flying in the Snow, Kangbo, Jie Bing, Bingfei, Shangyu, Bosideng Men's Wear and Matteo Ricci Club Women's Wear.
(1) brand characteristics
Down: From 550 to 800, high fluffy down makes every down product have extraordinary quality. It has excellent thermal insulation and comfort, smaller size, lighter weight and easier to carry.
Ecological bacteriostasis: Take the lead in developing the production technology of "ecological bacteriostatic velvet", which has the characteristics of antibacterial, tasteless and harmless to human body, emphasizing the combination of warmth and beauty.
(2) cashmere locking technology
Bosideng successfully realized high-density velvet lock with advanced technology, and made every detail to the extreme.
(3) Production technology
Bosideng's down jacket is very popular at home and abroad because of its good quality, exquisite workmanship and strong innovation, and has been sought after by many stars and even senior winter Olympics professionals. Most of Bosideng's achievements today are won by quality. Bosideng focused on down jackets for 43 years. Every down jacket produced by Bosideng has gone through at least 150 processes, extremely cold test at minus 30 C for 24 hours, 15000-20000 friction tests, and 800+ ultimate fluffy test. The materials used for down jackets are definitely high standards beyond international standards.
In addition, Bosideng took the lead in applying the internationally advanced "nanotechnology" to the production of down jackets, so that "Zhongke Nano Antibacterial Down Jacket" has the functions of water repellent, oil repellent, antifouling, antibacterial, mildew proof, odor removal and self-cleaning.
2. Population indicators
Aileyi's target groups are fashionable hot moms aged 28 -35 and challenging girls aged 23 -27. The former is often a clothing consultant and buyer of a family, while the latter is often to buy clothes for parents and boyfriends. When they come to Elroy, they can buy goods suitable for different objects in one stop. Aileyi's diversified products cater to the shopping habits of these consumer groups.
Ailaiyi down jacket recommendation >> Bosideng down jacket recommendation >>