What does the enterprise's technological innovation strategy mainly include?

The technological innovation strategy of enterprises mainly includes: strategic positioning: that is, whether the enterprise is positioned as a technology leader or a technology follower; Strategic objectives: including technology, patents, products, markets and other objectives; Strategic steps: including strategic stages. Strategic focus: focusing on research and development D. Strategic measures in the field of enterprise innovation: measures in financing of technological innovation, talent team and incentive policy: 1. Basic strategic model of technological innovation and industrial organization model strategy. The characteristic of industrial organization mode is that the technological innovation activities of enterprises should be carried out around the market. Even if enterprises don't have the resources for technological innovation, they should get the resources to satisfy this idea. On the basis of choosing good industries, these enterprises have determined the direction of technological innovation. They adopted the growth mode of "market opportunity drive" in their strategic choice. Small and medium-sized enterprises that adopt the strategy of industrial organization mode have some specific manifestations: ① They are very sensitive to new products and industries and have a strong reaction. ② Pay attention to application development and imitation. After competitors develop new products, they will imitate them immediately and will not miss possible market opportunities. ③ Pay attention to introduction, but not to the cultivation of core competence. Second, the resource-based model strategy According to the characteristics of the resource-based model, the technological innovation carried out by enterprises in pursuit of higher-than-average return on investment largely depends on the internal characteristics of enterprises. Having strength or competitive advantage is more important than being able to find opportunities, because enterprises that can finally seize opportunities and make corresponding technological innovations still have technological advantages. Therefore, enterprises adopting this strategic thinking mode do not pay attention to external environment analysis and industry selection, but pay attention to acquiring or cultivating technological innovation resources and innovation capabilities that competitors can hardly or even imitate. Not all small and medium-sized enterprises can adopt the technological innovation strategy of resource-based model. Enterprises adopting this strategy must first have certain technological innovation resources and capabilities, especially core capabilities. Because only in this way can we gain new competitive advantages through technological innovation on the basis of existing competitive advantages. Third, the strategic positioning of technological innovation of small and medium-sized enterprises, and the strategic positioning of technological innovation of scientific and technological small and medium-sized enterprises. Small and medium-sized scientific and technological enterprises have considerable technical development strength. Can their technological innovation strategy be positioned in a resource-based model? The most common problem of resource-based model is that it may miss some opportunities or appear conservative, but in the long run, this strategy is conducive to improving the technological innovation ability of enterprises and preventing some risky behaviors. This strategy is more suitable for mature or immature market opportunities. The deficiency of industrial organization mode lies in that many enterprises ignore internal resources, capabilities and core professional knowledge when discovering opportunities; When selecting new products, new processes and new technologies, the construction of supporting organizations, human resources, incentive mechanism and corporate culture is neglected; While attaching importance to seizing opportunities, it ignores the cultivation and promotion of long-term technological innovation ability. This technological innovation model is more suitable for the initial stage of industry development, because it enables enterprises to seize market opportunities in the case of relatively less fierce competition. However, when the industry development and market environment change, enterprises will also have blind and short-term behavior in strategic choice.