Analysis of the entire industry chain of steamed microwave ovens

1. Industrial design

After years of accumulation, Midea Microwave Oven Industrial Design Company has built a professional and international team. It has more than 60 designers and more than 30 prototype makers, including 3 Korean experts, 1 Japanese expert, and 1 Korean senior silk screen technician.

Always adhere to the continuity, serialization and standardization of design, making it a solid foundation for enhancing brand value. It has won many international industrial design awards and leads the industry trend.

2. Mold development and manufacturing

It has internationally advanced hardware and software supporting facilities, high-speed and high-precision CNC machining center, slow wire cutting, mirror computer spark machine and other advanced manufacturing equipment. It has nearly 100 molds and testing equipment, and has the ability to produce large-scale hardware continuous molds and high-end injection molding precision molds. As an important link in the industrial chain, it perfectly transforms the design demands of industrial design and R&D into producible, high-quality products.

3. Manufacturing of core components

The core components of microwave ovens, magnetrons, transformers and PCBs, are completely independently developed and manufactured. Among them, Witte Magnetron is one of the few companies in the industry that can master the R&D and manufacturing capabilities of ordinary magnetrons, high-efficiency magnetrons and variable frequency magnetrons. Its variable frequency magnetrons and 5.8G magnetrons are produced in Guangdong. Provincial high-tech products. The annual production capacity reaches 30 million units, ranking first in the world.

4. Accessories manufacturing

Midea Microwave Oven Accessories Company has industry-leading electric injection molding machines, central feeding systems, high-speed punching machines, automated stamping lines, automated welding lines, and automated spraying lines. It not only leads the industry in quality and efficiency, but also effectively saves resources.

5. Final assembly and manufacturing

1) Scale

Midea microwave ovens currently have 34 automatic final assembly lines and 6 flexible production lines, divided into international headquarters factories and Chinese factories. The headquarters factory is responsible for the production of export products and domestic products respectively, with a total production capacity of up to 40 million units per year.

2) Lean

In recent years, we have actively introduced automation equipment and information management systems, and our production efficiency has increased by more than 20% per year. We are currently promoting modular and pull-type production. System, striving to realize JIT lean production method.

3) Quality

We have a professional physical and chemical testing room to test the reliability of product parts. The production process has set up 4 to 5 full-time inspection positions and 3 automatic testing positions to ensure that 100% of the products pass the testing of key items. At the same time, 4 to 8 products from each batch of orders are sampled for a 4 to 8 hour cycle ELT initial life test to ensure product reliability.

6. Testing and Certification Center

The Midea Microwave Oven Testing and Certification Center is established in accordance with the international standard ISO17025. It is directly authorized by the company's legal person and operates independently. It exercises independence in product research and development and quality control. of jurisdiction. The center has third-party organization certification witness laboratories, parts and complete machine safety and durability laboratories, transportation and packaging laboratories, environmental laboratories, cooking laboratories, nutritional analysis rooms, electronic chip testing rooms, etc.

The testing and certification center laboratory is accredited by the China National Accreditation Service for Conformity Assessment (CNAS), and the reports produced are recognized in countries and regions where CNAS has signed a mutual recognition agreement; in addition, it has also been accredited by UL in the United States and TUV in Germany. Recognized by SUD, German TUV Rhineland, German VDE, British Intertek, French BV-LCIE, Swiss SGS, DEKRA and other international certification agencies, it can undertake IEC/EN60335-1, 60335-2-25, 60335-2-9, On-site witness testing of GS, LVD, CB, UL, etc. safety test standards such as 60335-2-6, UL923, etc.

It has built the first HALT laboratory in the microwave oven industry and took the lead in formulating the "HALT Tester Test Method", making it a leader in innovation in industry testing standards.

7. Warehousing

The microwave oven finished product warehouse covers an area of ??about 60,000 square meters, using 5-layer three-dimensional shelves, with a total inventory capacity of up to 1.2 million units, and 58 shipping outlets. It can be operated at the same time, and the daily shipment volume can reach 100,000 units. It is currently the largest finished product warehouse of Midea Group. The finished product three-dimensional warehouse adopts the finished product logistics automatic conveying line, which greatly improves the handling efficiency.

8. Logistics

The logistics planning of the industrial park focuses on shortening the distribution distance through one flow, reducing distribution personnel through automated transport of chambers and finished products, and reducing on-site material management through simplification of component operations. Difficulty, improve logistics response speed through warehousing logistics management information system (WMS).

9. Microwave Food Research

On January 8, 2013, my country’s first academician workstation in the field of microwave food research, the Sun Dawen Academician Workstation, was established in Midea’s Kitchen Appliances Division. This workstation fills the gap in this field in China. It is reported that Midea has invested more than 10 million yuan in the first phase of scientific research funding for the workstation, and has set six core scientific research topics.

In order to better integrate the concept of "steaming" with consumers' consumption habits and further enhance the use value of microwave ovens, Midea Microwave Oven has developed a new "steaming cube" based on years of market research data. ” series of microwave ovens.

The "Steam Cube" series of microwave ovens integrate the most cutting-edge technologies in the microwave oven industry, integrating continuously innovative steam function, high-temperature nano-silver, black crystal large flat plate and other technologies. It achieves a variety of steam mode combinations, making the steaming function more powerful; the humidity sensing menu makes cooking more intelligent, bringing consumers a healthy, nutritious, technological, intelligent and environmentally friendly cooking method.

In terms of customer value, the "Steaming Cube" series microwave ovens have further expanded the scope of steamed food menus through technological upgrades. Steamed buns, rice, meat dishes, and vegetarian dishes can all be cooked by the "Steaming Cube" series microwave ovens. Into healthy and nutritious food.

Steam is generated at the bottom of the "Steam Cube" series microwave ovens, which not only saves the area of ??the control panel, but also ensures that the machine components are not affected by water vapor; the "diamond" structural design of the inner tank maximizes microwave heating efficiency and embodies Green and energy-saving design concept. In addition, the industry's exclusive use of high-temperature nano-silver liner utilizes the lotus leaf effect of nano-silver and its bionic technology to make sterilization more efficient and cleaning easier.