In the past ten years, Xiaomi Group has risen against the trend and has repeatedly created growth miracles. What is its killer?
The answer is actually very simple, and it is inseparable from the concept of "popularization of high-end products and quality of mass products" that Redmi has been practicing!
Indeed, the explosive growth of Xiaomi has benefited from the road of technological development that has been adhered to: making great efforts to strengthen research and development, mastering heavy independent technologies, and then converting technology dividends into product dividends, promoting the sinking of high-end products and making technological progress benefit more consumers.
Two sets of data are enough to illustrate.
The first set of data: Since the establishment of 20 10, the research and development expenses of Xiaomi have increased year by year. Especially in the past three years, the scale of R&D expenditure has obviously expanded. 6 billion in 20 18, 7.5 billion in 20 19, and 10 billion this year.
The second set of data: from 2065438 to 2009, the number of patent applications for Xiaomi was as high as 33000. By the end of 20 19, the number of patent applications of Xiaomi in the AI field has completely entered the first camp of global Internet companies.
Technology, ten years of concentration, regardless of cost, waiting for flowers to bloom. First-class enterprises make standards. The establishment of standards depends on the holding of patents. Xiaomi, with a large number of patents, is growing into a world-class technology company.
Haven't you noticed, it is with technology that Xiaomi has become a technological power in China. Together with Huawei, it has promoted the development of China's mobile phone industry and manufacturing industry, and also changed the pattern of global technology enterprises!
Don't you see, it is precisely because of technology that Xiaomi has achieved revenue of over 100 billion in just seven years and become the youngest Fortune Global 500 company in the world.
Don't you see, it is with technology that Xiaomi conquered cities in global markets such as South Asia, Western Europe, Africa and Latin America, and created a unique China Red.
Indeed, Xiaomi can become a global network celebrity product in just a few years, thanks to her persistent initial intention and dream: to revitalize China with industry, serve the global public with quality products, and let more people enjoy the beautiful life brought by science and technology.
In the past ten years, every step of Xiaomi's development means the improvement of the life experience of the whole nation and even the people of the world.
Nine years ago, Xiaomi's first mobile phone came out. As soon as it came out, it gave a heavy blow to the whole mobile phone market with the price of 1999 and super configuration, and opened the era of smart phones in the domestic market by itself.