1. The distributor will be controlled by the notice of the ordering meeting.
2. Sign a letter of guarantee and an e-commerce sales agreement with the distributor.
3. The manufacturer designs the QR code of the product.
Of course, in addition to these offline rights protection methods, complaining through the rights protection platform is also an optional method. However, the after-sales treatment of online platforms is similar to that of other e-commerce. Consumers can make complaints through merchant customer service. If you are not satisfied with the customer service processing results, you can apply for platform customer service intervention. As professional defenders, we are constantly trying to deal with this kind of treatment, but we can imagine the result of the platform "being both an athlete and a referee".
At present, JD.COM platform can deal with merchant links that infringe on brand interests through the following rules:
1, patent infringement (appearance, utility model, invention)
2. Trademark infringement and copyright infringement
3. Stealing drawings and uploading ownership certificates, including patent certificates, trademark certificates, copyright registration certificates, original drawings of stolen drawings and other certification materials;
4. Among them, complaints involving invention patents and utility model patents need to be submitted together with the patent infringement comparison report;
5 complaints involving utility model patents and design patents shall be submitted with patent evaluation reports.
JD.COM processing mechanism:
1. The respondent shall submit the complaint materials within 1-3 days after receiving the complaint information from the obligee. If the complaint materials are not submitted within the time limit, the system can take the first step to remove them;
2. The respondent can get a maximum of three times to appeal, and the complaint entrance of the respondent will be closed 10 day after receiving the complaint from the obligee;
3. Products with unfounded complaints will be forcibly removed from the shelves by the system, and points will be deducted according to the infringement risk level and platform rules;
Generally speaking, these offline and offline rights protection and price control measures consume a lot of manpower, financial resources and time, and the cycle is long and the professionalism is not enough, so the problems of price control and rights protection cannot be solved in time. Moreover, for small and medium-sized enterprises, it is difficult to afford the cost of hiring people to defend their rights. It is suggested to find a third-party professional team to help the brand do a good job in price control, rights protection and counterfeiting, which can effectively deal with the phenomena of low price, disorder, infringement, ultra vires and fake sales of platform merchants and distributors and safeguard the interests of the brand.