The sales data released by Guangqi Honda shows that the company sold 71,730 new cars, a year-on-year increase of 0.53, returning to the 70,000 mark, explaining what is "restorative growth" in the consumer market. Data released by the China Association of Automobile Manufacturers showed that China's passenger car sales during the same period were 1.536 million units, a year-on-year decrease of 2.6%. Guangqi Honda outperformed the market.
In the context of insufficient sales momentum in the overall auto market, it is not easy for Guangqi Honda to achieve such results. Although it is surprising, the author believes that this has long been expected.
The reason why I say this is that in addition to the support of many main products of Guangqi Honda, it has now added a new force? Haoying.
Since its launch at the end of November last year, Haoying's market performance has been remarkable. In April this year, sales reached 11,012 units, accounting for 15.35% of Guangqi Honda's overall sales and 36.84% of the company's total SUV matrix sales. It has to be said that the addition of Haoying is of great significance to boosting the overall sales of Guangqi Honda. Under the influence of the new coronavirus epidemic, it is no accident that Haoying can achieve such results. Behind this is GAC Honda's profound insight into China's automobile consumer market and the concentrated expression of Haoying's product strength.
In fact, inspired by "Light and Shadow" and developed with the design concepts of STRIKING and SMART (eye-catching and smart), the latest design elements of the Honda family are inherited to eliminate redundant subtractive aesthetics. In terms of design, Haoying realized the design aesthetics of SHARP (sharp and vivid) and ELEGANT (elegant and sophisticated) from the very beginning. The simple and avant-garde front grille design is embellished with chrome decorative strips, making the front face more three-dimensional; the headlight set is rich in details and exquisite, among which the high and low beams and daytime running lights are all made of LED. In addition, it is equipped with The front fog lights also use LEDs.
Thanks to the sharp waistline, 19-inch wheels with enhanced metallic design, electric folding exterior mirrors, etc., the side profile of the vehicle is sharp, high-end and full of impact.
The blackened fiber optic LED light strip combination taillight is integrated with the body line design, and the dual exhaust pipes are integrated with the rear of the body, equipped with a dynamic rear wing, shark fin antenna, blackened rear spoiler, HEV The exclusive blue car logo (exclusive for the hybrid version) not only adds to the texture of Haoying, but also enhances the look and feel of the entire vehicle.
The launch of the Magic Night version of Haoying gives those consumer groups who pursue individuality and expression an excellent option.
Therefore, from a design perspective, the right lines, arcs and elements not only make Haoying generous and imposing, but also maintain a sense of high-end, fashion and sportiness. There is an inexplicable harmony in such an SUV traveling in first- and second-tier cities such as Beijing, Shanghai, and Guangzhou. The title of "the most beautiful Honda car" not only applies to the appearance, but also to the interior, the engineers are also unique. The interior matching that is visible to the naked eye also adds a lot to Haoying.
The author was fortunate enough to test drive the Rui Magic Night Edition. In the cockpit, in addition to the still indirect and direct engineering design, the new car is more refined and stylish, and at the same time has a stronger sense of technology. The SBW push-button shift, smart HUD head-up display system, steering wheel paddles, TFT color LCD instrument, touch-sensitive central control screen, colorful ambient lights, and silver interior strips are impressive.
I have to admit that Haoying has the kind of appearance that makes people fall in love at first sight. Of course, everyone has their own preferences for radish greens, and this is my favorite.
Haoying Rui Hybrid has arrived in stores, which will undoubtedly be beneficial to further boosting sales of Haoying, Rui Hybrid product camp, and GAC Honda.
Haoying’s April sales increased by 44.6% month-on-month. Among them, the Haoyingrui hybrid equipped with the third-generation i-MMD hybrid system sold 2,871 units in April.
In addition, the hybrid product camp consisting of the tenth-generation Accord Sharp Hybrid, Odyssey Sharp Hybrid and Haoying Sharp Hybrid sold 11,000 units in April, a month-on-month increase of 178%.
It is worth mentioning that the arrival of Haoyingrui hybrid will also accelerate Honda's large-scale popularization of its hybrid technology in China.