1, product localization.
When choosing products, sellers should be clear about the type of market their stores are facing. After the market is clear, sellers will classify products according to the cultural customs of different regions and countries, because this will lead consumers to have different preferences for the specific styles and types of products. Therefore, when choosing products, sellers should consider consumers' preferences and choose products that meet the public's aesthetics.
2. Product differentiation.
There must be many sellers selling the same products on Amazon or other e-commerce platforms. If sellers want to stand out from the competition, they need to create their own differentiated products for the same purpose, whether it is the product itself or the added value of the product.
3. Product profit rate.
Sellers who choose to be cross-border e-commerce want to seek benefits for themselves, so we should put profit maximization in the first place. When the seller runs the store, he should remember to consider the finished product, advertising, logistics cycle and timeliness. In the initial stage of operation, managing the overall resources can maintain the operation time.
4. Product compliance.
In the meantime, take the famous ice pier of the Winter Olympics as an example. Some sellers ventured to sell related products on Amazon, but the link was eventually deleted due to product infringement. Amazon platform is very strict about product infringement. As long as such violations are involved, they will be severely punished and will also have an impact on the subsequent store operations.
It should be noted that legal compliance is the general trend of product development when sellers open their own stores. Amazon continues its efforts to crack down on counterfeit and shoddy products and protect intellectual property rights. Once the product is infringed, it may face the risk of title and being sued off the shelf, so be careful when choosing the product.
Finally, sellers should pay attention to the comprehensive protection of trademarks, patents and copyrights after selecting products, so that the store can continue to operate and become better and better. Founded on 20 1 1, Bird International has rich service experience in British overseas warehouses, American overseas warehouses and European special lines, and is one of the "Guangdong Overseas Warehouse Certification Enterprise", "Yi Bei Gold Certification Docking Warehouse Enterprise", "Guangdong Contract-abiding and Credit-abiding Enterprise" and "Top Ten Cross-border E-commerce Overseas Warehouse Enterprises".
1. Amazon's commodity prices are generally between 15 ~ 50 dollars.
Price is a very sensitive topic, which affects users' decisions.
The higher the price, the higher the operating cost and the higher the requirements for products. Before there is enough good product and financial strength, it is not recommended to choose products above $50.
If the price is too low, the product is unprofitable, and the reasonable price range should be between 15 ~ 50 USD.
2. Light weight and small size
Logistics is a major expense of Amazon, and the weight and volume of products will affect your logistics cost.
The heavier the goods, the greater the transportation cost. Choosing light and small products can greatly reduce logistics costs.
The picture below shows the charge of Amazon FBA.
Core Amazon logistics distribution costs ("clothing" suppliers
The Cost of Amazon Logistics Distribution Clothing "Goods"
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