A good trademark has a very important influence on the company. Trademark is an important tool for enterprises to compete and an important patent right for enterprises. Well-known trademarks, in particular, are intangible assets and social resources of the company.
How much can a trademark sell?
About 80% of the trademarks in the market are priced at around 20,000 to 50,000, and a few trademarks will be higher than 50,000 or even hundreds of thousands. However, most of the idle trademarks on the market at present are idle trademarks. If you are interested in a trademark, you only need to trade with it and sign a contract of entrustment to transfer it, and you can get the selected trademark.
Second, how to consider the value of trademarks?
1, brand name. A good brand name can quickly gain customers without spending market costs. Therefore, many consumers also like to choose a good brand name. Even if things are scarce, good trademarks are rare, so prices will naturally rise. Most trademark prices are related to trademark names.
2. Trademark category. There are 25 kinds of idle trademarks in the market, so the natural price of 25 kinds of trademarks will be lower than other types. Generally around 1-30000. The transfer of clothing trademarks is generally settled on the e-commerce platform. The reason why the buyer buys the trademark immediately is because the trademark transfer does not need to spend a lot of energy and can be owned quickly.
3. Brand awareness. If other categories of trademarks have a certain popularity, the prices of other categories will definitely rise a little. For example, "Alibaba", in addition to the types registered by Alibaba, the prices of "Alibaba" trademarks sold in the market are above average.
4. Trademark risk. Because the risk level of trademark purchase is much lower, the natural price will be relatively higher than that of a single trademark application. Naturally, for those who need to save time and effort as soon as possible, or want to get a good trademark, buying a trademark is relatively cost-effective. However, if the company wants to have its own distinctive trademark, it is naturally better to choose its own registration. In order to save the registration time better, many people will choose to register the project as an agent.