From cars to AITO, Cyrus provides a foothold in the high-end market.
AITO is a new brand with high-end market in Fairyland. There is a letter difference from "Automobile" to "AITO", but it reflects the thinking of the new era of automobile. Xianjie believes that in the future, cars will be upgraded from smart to smart, and from users to machines. It has evolved into a machine with the ability of self-learning and adapting to users. Therefore, "automobile intelligence" has become the brand concept of AITO.
If you want to stand at the high end, you must have excellent technical strength-this is what Cyrus is good at. Cyrus had been involved in this field before the new energy outlet was formed. Up to now, he has more than 1 000 related technology patents, and has become one of the few car companies that independently master the core three-electric technology, taking the lead in the road of pure electric drive extended program technology. Through continuous technical upgrading, a brand-new Celeste pure electric drive extended program platform (DE-i) has been launched, which can realize the global integration of software and hardware, and has undergone a comprehensive evolution in the aspects of integrated intelligent generator set, drive technology, battery pack and intelligent control. All these are the foundation of AITO brand's future foothold in the world automobile industry.
In addition to the advanced self-sustaining technology mentioned above, Celeste's own Liangjiang smart factory is also an important reason why AITO dares to hit the high end. The factory has five workshops: stamping, welding, painting, assembly and battery pack. Based on digitalization and networking, through the cooperative operation of more than 1 1,000 robots, the key process 1 1,000% automation and 24-hour online monitoring are realized. It not only provides high-quality endorsement for AITO products, but also ensures sufficient delivery capacity.
Huawei deeply empowers AITO and opens a new era of future travel with wisdom.
Huawei, which has helped enterprises build good cars and accumulated more than 30 years in the ICT field, is becoming an active participant in the field of new energy vehicles. As a car company with self-sustaining technology and advanced factory, Selis plays a pioneering role in this wave of new energy. The essence of science and technology is to make human life better. Travel and communication are important parts of life, and cars can effectively integrate them. Therefore, the cooperation between Cyrus and Huawei seems to be accidental, but it is actually an expected result.
The cooperation between Cyrus and Huawei is all-round. Under the existing Cyrus car-making system, Huawei will deeply empower AITO from three aspects.
First, high-quality control and authorization. Huawei will help Cyrus to improve and upgrade the quality control system and set strict quality standards to ensure that users can feel the high-quality travel experience. As Xu Lin, President of Sailis (rotating), mentioned at the AITO brand launch conference, Sailis has built a set of high-quality standard system consisting of five high-quality platforms, namely, research and development, manufacturing, quality, supply chain and service, to meet the requirements of high standards, high quality and high efficiency, and to protect the quality of AITO products.
Second, the empowerment of HarmonyOS's system wisdom ecology. 65438+On February 23rd, AITO will release a medium-sized luxury SUV, which will be the first vehicle equipped with Huawei's latest HarmonyOS intelligent cockpit. Huawei Intelligent Cockpit integrates user's gesture operation, AI voice interaction and cognition of eyes, expression, body and brain through HarmonyOS system, and integrates it into intelligent terminal, which opens the boundary of the whole scene and multi-intelligent devices, creates a mobile intelligent space and better serves users.
Third, the empowerment of high-quality sales channels. Celeste and Huawei will jointly establish a perfect marketing service network. It is estimated that thousands of flagship stores, experience stores and user centers will be built next year, and AITO will appear in most cities in China to meet consumers' demand for products and services.
The cooperation between Cyrus and Huawei is highly developed. The release of AITO brand is not only a strong combination of technology brands and technology brands, but also accelerates the transformation of automobile product attributes and the reshaping of vehicle value center of gravity, empowering each other and achieving each other. The cooperation between Cyrus and Huawei is deep, not superficial "joint name", but deep cooperation in the whole chain from R&D, intellectual creation to sales channels, to ensure maximum product value and create a smart travel experience for users. The cooperation between Cyrus and Huawei has a temperature. Although China's new energy market is in a leading position in the world, the pace of catching up in Europe and America is also accelerating. As a representative enterprise in the field of new energy vehicles and ICT, it is not only out of the passion of national feelings, but also the mission of being determined to be at the forefront of the times under the trend of new energy. With the release of the first new car of AITO brand, AITO brand has taken the first step to the era of smart cars. The new car will bring you the ultimate and intelligent travel experience, which is worthy of users' expectation.