Risks for start-ups:
1. Inaccurate positioning: Incomplete and inaccurate information, therefore, errors in judgment lead to inaccurate positioning. Even being deceived and deceived, for example: many online franchise organizations are simply unable to bring opportunities to entrepreneurs in order to collect franchise fees.
2. Financial risk: Insufficient funds to support profitability, difficulties in financing, resulting in failure of projects that could have been successful.
3. Market risk: The market was good when entering, but more and more entrants resulted in intensified competition, reduced operating profits, and ultimately could not be sustained.
4. Lacking key technologies, resources and other advantages, it is impossible to prevent others from following suit. In a society like China that lacks the rule of law, it is difficult for small businesses to succeed solely relying on business models. For example: You create a new online marketing model, but as soon as you create the model, it is copied by a company like Tencent that relies entirely on plagiarism. Can you still succeed?
5. Policy risks
What measures can start-ups take to avoid common intellectual property risks:
1. Enforceability search infringement risks
Company founders generally have a good understanding of their products. If you feel that your products may be at risk of infringement, you can conduct an intellectual property enforceability search: that is, conduct a thorough investigation of the product before it goes online.
Conduct an enforceability search on patents. The scope of the search includes the main technologies in the industry and the technologies applied by competitors. At least, whether your own products infringe other people's intellectual property rights and other rights; conduct a trademark search on trademarks. Search to see if it infringes other people's brands; regarding copyright, you also need to check whether your own products contain infringing content of others. These surveys will often reveal some problematic aspects. At this time, the product should be evaluated to at least allow the company management to have an idea of ??the extent of the intellectual property risks.
2. Genuine the daily office software of enterprises
Many of the current operating system software, office software, and design software are paid software. Enterprises should authenticate the software they use. You don’t have to pay, but many software can replace paid software with free software.
In addition, it is necessary to manage the software installed on the company's internal computers and restrict employees from installing unauthorized software. Many paid software companies are members of the Commercial Software Alliance, and they have been monitoring and safeguarding the rights of various companies. If a company cannot manage its employees' computers well, it is likely to become the target of its rights protection.
3. Review of promotional content
Picture rights protection is another hard-hit area for intellectual property rights protection. Many companies’ official Weibo pictures use other people’s copyrighted works without permission. For infringement issues, compensation after rights protection can easily cost several thousand yuan per picture.
In the Internet era, corporate advertising forms have become diverse and the content is also very flexible. However, if you do not pay attention to the copyright issues of the promotional image content at this time, the enterprise may face sky-high claims from the image dealer.