ONLY is one of the well-known brands of Danish international fashion company bestseller group. Only 1996 came to China. The bestseller group was established in 1975, and the group was established in 1975. Brand. Best seller, headquartered in Denmark, owns ONLY (women's wear), VERO MODA (women's wear) and Jack &; Jones (men's wear) and EXIT (children's wear) are four famous brands. Another brand-new brand-selected men's wear officially landed in China market on August 5th, 2008.
Since its 25th anniversary, the Group has 650 image stores and more than 6,000 franchise stores in 65,438+08 countries around the world. The main markets include 1 1 Norway, Denmark, Sweden, Germany, Finland, the Netherlands, Spain and other European markets. Bestseller's designers are all over Europe and always stand at the forefront of the world trend, creating super fashion for young people in metropolis.
The bestseller group set up its Hongkong office on 1984, its Beijing office on 1990 and its Tianjin factory on 1996, and began to promote its clothing brand in China market, bringing vitality and free lifestyle to young people who love fashion in China. If you want to trace the origin and history of jeans, a representative can't help it. He is the father of American cowboy-Levi's: the founder of Levi's Company and the pioneer of American cowboy culture and history.
Levi Strauss was originally from Germany and made his fortune in San Francisco from 65438 to 0847. He made a living by selling canvases at that time. Later, he found that local miners badly needed a kind of tough pants, so he made a batch of pants from brown canvas used to build tents and sold them to local miners, which was very successful. Levi's soon established Levi's Company to produce jeans, and the myth of Levi's began.
The success of Levi's Kingdom began with Levi's 50 1, and the birth of 50 1 was that Levi's and another group of jakob davies applied for a patent for their button jeans in 1873. At that time, 50 1 was a very fit effect after shrinking, which was very popular with workers at that time. Therefore, some people think that Levi's jeans are the product of helping to build the American dream in his early years. Jeans in the thirties all played the role of work clothes, but they tended to be casual, but they were mainly practical designs. In 1960s, Levi's Kingdom expanded its business in Europe, and then swept the whole continent, with its sales volume and fame soaring.
Jeans culture has been a global collective trend since 1970s, with a breakthrough in style change. From the traditional straight leg style, wide-angle pants and bell-bottoms have been changed. From bell bottoms to radish pants in the 1980s. The appearance changes of jeans went to extremes in the 1970s and 1980s. In the meantime, Levi's has been following the fashion trend. In the late 1980s, jeans changed from the previous emphasis on fit and fit to the pursuit of the original flavor of jeans. Together with this trend, LEVI's 50 1 set off another jeans trend, which was also influenced by this trend in the 1990s. In addition to the backflow of 50 1, LEVI's modern series has three branches, which are distinguished by different colors of trademark flags. The "Red Flag" aims to oppose the fashion of "pursuing the original flavor" that is too close to the body (including 501); "Silver Flag" advocates "modern basic" style: paying special attention to high quality, washing technology and production effect; In addition to the basic styles, "Orange Flag" has also developed other fashionable styles, which is a series of products close to the trend in materials.