Now it is probably clear why the dispute between seo and sem is a bit silly. It's a bit like asking which is better, your hand or your index finger? Both seo and sem are needed, so what are their differences? Using them together will make your online business successful. However, in order to better understand the difference between seo and sem, let's study it in depth.
Seo and sem
Seo is basically a tool and strategy to optimize website construction, and most tools are designed with keywords as the center, so that they can be included by search engines more quickly. Including ensuring that web pages are rich in keywords, putting keywords on the title and domain name of website optimization English, publishing soft articles, naming website optimization alt tags and English pictures are also used for optimization.
Different from seo, sem focuses on other methods: overall marketing website construction. In other words, sem focuses on methods other than search engines to attract people's attention to your website construction, including submitting articles to relevant directories and magazines (a bit like my translated articles published in a5) and joining different communities and forums. Through the construction of youtobe website, audio-visual marketing is also an important marketing method, and using click advertising is also a very popular sem strategy.
It's not the argument between seo and sem, but whether they can only choose one. It is technically possible, but it leads to a single overall marketing strategy. Focus only on search engines and rich keywords, and only reach a part of your potential marketing.
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