The American TM trademark, the full name is Trademark. It refers to a mark, name, graphic, sound, color, shape, or a series of combinations used to distinguish the source of goods or services. Trademark is one of the important tools for enterprises in market competition. It has functions such as exclusivity, non-exclusiveness, and sales identification. The American TM trademark is mainly registered and managed by the USPTO (United States Patent and Trademark Office).
Registering a US TM trademark requires the following steps: First, conduct a trademark search or designated category search to determine whether the trademark meets the requirements of the USPTO; secondly, fill out and submit a trademark application; and then wait for the USPTO's review. If the application meets the Requirements, the USPTO will announce the trademark, and then wait for a period of time. If there is no objection, the USPTO will register the trademark, and the trademark owner can use the ? symbol.
The role of the American TM trademark is to identify the source of the goods in the sale of goods or services, ensure that consumers can accept the purchased goods and services as having a certain quality level, maintain the brand image, and increase brand awareness. and market share. In addition, the U.S. TM trademark is also of great value to the trademark owner. For example, it can be used as a method of trademark authorization to license other companies to use its trademark and thereby earn profits.