Author丨Zhang Yu
Taiwanese media reported that Apple executives revealed that the company will release an Apple electric car in September 2021, which was originally scheduled to be released in 2023. This is by no means groundless. Apple is said to have secretly tested dozens of prototype cars on the road in California.
In order to enter the field of electric vehicles, Apple secretly invested in research and development as early as 2014. By 2020, it had obtained more than 70 automotive patents in total, demonstrating Apple's super technical strength.
As of Christmas, December 25, 2020, Apple’s market value exceeded US$2.24 trillion, making it truly the world’s number one. With strong financial resources, Apple has no worries about R&D and production.
The parent company of Foxconn Technology, which has been manufacturing for Apple, has also made new moves recently. Hon Hai announced the establishment of the Electric Vehicle Open Platform Alliance to serve the industry chain of producing Apple electric vehicle accessories. Apple's electric cars are also likely to be manufactured by Foxconn. Outsiders believe that Apple's OEM model will make the quality of the cars better than Tesla's.
Cook has not yet made a statement on the relevant rumors. Apple fans have analyzed and summarized the eight major advantages of Apple’s electric cars based on current data:
01 Smart door, sensing the distance between cars and obstacles around it things.
02 AR system. AR is an augmented reality display system that helps drivers observe the actual road conditions and obstructions.
03 Intelligent window changing system. The main thing is to protect personal privacy.
04 Immersive virtual reality patent. Once a customer experiences motion sickness, a virtual image can appear to solve the problem.
05 Smart car key. When the car owner loses the key, he or she can unlock or start the car through an IPhone or other electronic products.
06 CarPlay intelligent vehicle system. This system relies on the established Apple ecological car networking system to provide Apple maps, charging station instructions along the way, and parking navigation. Vehicle functions and smart keys are also included in this system.
07 The core of Apple’s strategy is a new battery design. New technology can significantly improve driving range. Apple executives say this is the next stage (of battery technology) and will give people the feeling of seeing an iPhone for the first time. ”
08 The automatic parking function can charge wirelessly and automatically charge without any sense in the parking area.
Affected by this news, Tesla’s stock price fell for two consecutive days, with a cumulative decline of 7.86, and the market value US$51.8 billion (approximately 340 billion yuan) evaporated. Apple's stock price rose for two consecutive days, and its market value increased by US$88.8 billion (approximately 580.4 billion yuan). Tesla's design strength is ahead of Apple, but considering production quality and other factors. Strength has no advantage.
Tesla CEO Elon Musk tweeted on the 22nd local time that he had hoped that Apple could acquire Tesla, but Apple CEO Tim Cook Not even interested in having a meeting with him to discuss.
Musk wrote in a tweet, “During the darkest days of the Model 3 project, I contacted Tim Cook to discuss Apple’s acquisition of Tesla. (at one-tenth of our current market cap). But he refused to attend the meeting. ”
Musk and even criticize Cook, the talents poached by Apple are employees who Tesk can’t survive. As of Christmas, December 25, 2020, Apple’s market value exceeded US$2.24 trillion, especially Tesla's market value is about US$627.9 billion. Tesla's market value is less than one-third of Apple's. However, Tesla is still the leader in the field of electric vehicles, and its position is difficult to shake.
Investors said that if Apple produces cars, they may have to be bearish on Tesla for a period of time due to the inflated valuation of Tesla's stock.
Electric vehicles will be the mainstream in the future. Major automobile companies have joined the field of electric vehicles. Traditional automobile companies such as Ford and General Motors will suffer losses due to the addition of Apple. Apple's disruption will bring a new competition for supremacy in the field of electric vehicles.
Will Apple, relying on advanced black technology and abundant capital, gain leadership in electric vehicles in the future? The future is unpredictable, so we can only wait quietly.
Who do you think will be the leader of electric vehicles in the future? Single choice 0 people 0 Apple 0 people 0 Tesla 0 people 0 Traditional car companies such as Mercedes-Benz, Volkswagen, Ford, etc. 0 people 0 There is no absolute leader Vote