1, the general steps of enterprise information competitor research. Planning and positioning are steps to understand information needs and establish information goals, including three basic questions: What does Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. need? Why do you need to know this? Once you know, what decision should you make and what action should you take? Information collection is the most time-consuming and resource-consuming step. The problem to be solved at this stage is: What information should be collected? Where is the information source? How to get it? Information processing is a preliminary step of identification, classification and sequencing, or an intelligent process of information. Information without analysis is worthless. The purpose of the analysis is to incorporate the information collected from all sides into the consideration of competitive strategy.
2. Define "needs" and "demands". "Need" and "seeking" are often separated. Understanding information needs is a long-term running-in process. Information and intelligence personnel should always communicate with managers to understand what information they need and use; We should study and train the ways and means of communication between information and intelligence personnel and decision makers. (1) What is their threat to Shenzhen Zhongwei Zhiyan Consulting Co., Ltd.? (2) What is the gap between Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. and them? (3) What are their strengths and weaknesses?
3. Pay attention to the principles of information collection: continuity and systematicness. Information workers often engage in information work not from the perspective of decision-making, but from the perspective of information collection, which makes the information analysis report deviate from the real needs of users. You should learn to collect information from the perspective of managers. When accepting the information inquiry request, the purpose of collecting information should be clearly stated, which can save the time of managers and information personnel. Continuity-staring at the opponent like a shadow (so-called "shadow strategy").
4. Analyze the problem and determine the retrieval language. The first step of any "trial inspection" is to analyze the problem and understand the technical terms, conceptual levels, complex relationships between companies, financial data names and so on. , and determine the relevant retrieval language (classification, keywords, topics, time elements, etc. The lack of information is often related to the lack of analysis depth and the mechanical matching of keywords.
5. "Trial inspection" and the determination of information sources. After defining the requirements, information and intelligence personnel are not sure whether they can find the information they need. "Trial inspection" is often an important step to fulfill the contract, meet the demand and adjust the collection plan. The direct purpose of "trial inspection" is to find a suitable information source and estimate its cost, time and manpower.
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. has long been focusing on the investigation and research in the fields of industry information, market information, channel information and competitive information. Zhongwei Consulting focuses on the combination and innovation of traditional market research methods and modern survey concepts, and is one of the most professional and fastest-growing professional market research institutions in China. Zhongwei Consulting Network once provided investigation and research project services for the last enterprise in cultural tourism, medicine, transportation, household appliances, daily chemicals, food and beverage, automobiles, communications, machinery and electronics, clothing, shoes and hats.