If he had no ambition, he would not have earned millions in college, there would not be Xiaomi now, and there would not be Lei Jun now.
Making mobile phones is only a small part of what Xiaomi CEO Lei Jun values, and he only uses it as a starting point to leverage the entire business chain. Lei Jun chose to make smartphones because smartphones were at the forefront at that time. If something else was on the trend at that time, I think Xiaomi would still be successful, just like later, Xiaomi smart home products were popular in almost every model. We thought Xiaomi was very successful, but in the eyes of Xiaomi CEO Lei Jun, it was just a starting point, and the pattern determines the height of life. This is true.
Xiaomi has always given people the impression of being cost-effective. Back then, when smartphones were still costing several thousand yuan, Xiaomi launched a series of mobile phones with affordable prices such as 799, 499, and 399 yuan, quickly occupying the market. . Many people rushed to grab Xiaomi phones on time, but within a few seconds they were sold out. Xiaomi phones became an unprecedented success.
With the success of Xiaomi mobile phones, Lei Jun gradually shifted his attention to other fields. It has launched various products such as Xiaomi TV, Xiaomi box, Xiaomi router, Xiaomi air purifier, Xiaomi notebook, Xiaomi rice cooker, Xiaomi bracelet, Xiaomi balance car and so on. Some people joked that Xiaomi sells so many things that it has almost become a grocery store. Lei Jun’s ambition is to surround you with Xiaomi. In addition to the previously mentioned products, Xiaomi also has clothes, scarves, glasses, power strips, story machines, toothbrushes, blood pressure monitors and other products. Xiaomi is used in every aspect of life. It is not an exaggeration to say that it is just a grocery store, but it is indeed changing our lives little by little.