After the incident, the media immediately forwarded and published relevant reports. There is naturally the word "Tesla" in the title. The riders expressed their opinions enthusiastically and unreservedly. However, just two days later, a very serious car accident happened in Shanghai.
Tesla knew it was Tesla who had an accident.
Other cars are in trouble, why not mention the brand?
On February 19, a bicycle traffic accident occurred between the off-ramp and the main line of Jinke Road in Shanghai Central Ring Road (elevated). When a minibus was driving there, due to improper control, it crashed into the anti-collision water tank at the fork of the exit ramp, and the side of the vehicle caught fire, falling off the elevated road to the ground road, and the driver died on the spot.
Similarly, in February 18, all WeChat riders and QQ riders were spreading wildly. An electric car in a certain place "spits fire in the street", and the flame devours most of the streets ... On February 20th, another electric car in a certain place "spits fire in the street" broke out again among riders, and even staged the spectacle of "the flame devours other cars on the roadside".
Judging from the news screen, the serious accidents that happened these days are far more frightening than the Tesla accident in Ruian, Wenzhou two days ago. But the media didn't mention the specific models of vehicles involved in these accidents at all! Not even a sign! Moreover, the media did not even report two incidents of "fire-breathing" of electric vehicles!
Does anyone deliberately "black for black"?
This inevitably makes people feel a little strange. Everyone said that they "don't understand": as long as something happens to Tesla, various media will compete to report it. Why do other brands make news? Therefore, some people may even question whether someone is deliberately "black for black". Focus on only one brand?
Later, I talked about this with my friends, and then I suddenly realized! The reason for this phenomenon is that the brand Tesla itself is "red", especially in today's Internet age. In fact, this phenomenon exists not only in the automobile industry, but also in other industries.
Not only cars, but also other industries.
The only reason: brand attention!
For example, there are only two kinds of mobile phones in the world, one is called "Apple" and the other is called "other mobile phones". -the reason is very similar to Tesla. Whether you admit it or not, every change of Apple's mobile phone, even if the charging port is changed to TYPE-C, can cause a "collective sensation" …
But who cares about switching to other domestic mobile phone brands (except some well-known "head brands"), upgrading or changing the operating system? Who would ask? -So from this perspective, Tesla has such a great sense of topic because it is "red" enough. Whether you admit it or not, when it comes to pure electric brands, it is inevitable.
Therefore, on the other hand, the fact that "Tesla's news is bound to be sensational, and other car news is too lazy to mention even the brand" can be used as the "target" (quotation marks) of domestic independent brand cars. —— For example, in the mobile phone industry, when Huawei is mentioned, the news sensation is many times higher than that of 10 years ago. Everyone is arguing endlessly about the origin of Huawei's new operating system, and the degree of attention is also very high.
Being noticed is not a bad thing!
It is expected that independent brands can also "pay close attention"
Another example is the automobile industry. As long as BYD is mentioned now, everyone knows it. Everyone will subconsciously compare Tesla with BYD. Isn't this the result of BYD's rising popularity and influence? -In the field of new energy, BYD has become a proper domestic king.
Now more and more people begin to say that there are only three kinds of electric vehicles in the world, one is called Tesla, the other is called BYD, and the other is called other electric vehicles. Throughout the mobile phone industry, more and more people begin to say that there are only two kinds of mobile phones in the world, one is called Apple, the other is called Huawei, and the other is called other mobile phones.
So being concerned by the media, in a sense, is not necessarily a bad thing. Just like five years ago, in the era of fuel vehicles, BBA, the top three companies in Germany, was definitely the brand that the media rushed to report. Why? Isn't it because the general public pays high attention to these brands? Therefore, we also very much hope that there will be more and more domestic automobile brands that are "closely watched by the media"!
This article comes from the author of Che Yihaoda Hu You, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.