Speaking of the word "hype", people who eat melons are certainly no strangers. For example, a movie is about to be released, and all kinds of news surrounding the starring role come one after another, forming a heat in a certain period of time. No matter whether these events are true or not, they are nothing more than three words: Bo eyeball!
In fact, hype is not a patent of the entertainment circle, nor is it a modern means. Don't you see, as early as ancient times, many emperors knew this well. In order to be emperors, they often automatically add special effects, endow the body with mythical colors and strengthen the worship of their subjects.
Among them, Emperor Gaozu Liu Bang is a master of hype.
If you don't believe me, let's see how he gilded the life experience of the poor with four hype, created public opinion among the people, and successfully packaged himself as the "real dragon emperor".
Liu Bang was born in a humble family. Even the name "Liu Ji" is not a good name, just like a "Liu Laosan" was casually called by his parents.
Born as a farmer and uneducated, Liu Bang finally took the position of director of Surabaya Pavilion, which is equivalent to a small cadre like a security captain. By chance, I met Qin Shihuang during a patrol. The red flag flying and the loud gongs and drums all over the world shocked him and gave him a feeling of "gentleman's spirit". From then on, Liu Laosan had a dream in his heart that he wanted to build a country and be emperor himself.
So, Liu Bang started the first hype.
Since ancient times, emperors and princes have either been born in the nobility or dominated the world. Liu bang knows that he has neither. what should he do ？ You can only take the usual road!
It is recorded in Historical Records: "First, Liu Wei tasted the evil of osawa and dreamed of meeting God. When the thunder was dim, the squire looked at it and saw the dragon on it. I have a body and I have a great-grandfather. "
See, the general hype may just add fuel to the fire, but Liu Bang directly made it out of nothing, firmly grasped the people's worship consciousness of the real dragon emperor since ancient times, and suddenly raised his life experience to the highest level.
This plan can be described as shocking. Because Liu Bang knows in his heart that the first step of packaging is to give an extraordinary legendary life story first, so that it can be an instant hit.
Liu bang tried his best to build the brand of "quasi-emperor", but this time he only stayed in popularity. He needs to increase the mass base to stabilize the credibility of his legendary life.
According to historical records, Liu Bang likes to drink and have fun and get close to women on weekdays. He often goes to Wang Wei's and Five Blessingg's pubs to drink on credit, and when he is drunk, he lies in the shop and sleeps. It is said that Wang Ai and Five Blessingg saw a dragon approaching Liu Bang who was drunk. Word of mouth has it that more and more people believe the rumor that Liu Bang is really a dragon.
Seeing this, the people who eat melons should understand. These two men, Wang He and Wu, were actually bought by Liu Bang to create public opinion. Because a brand can not only have popularity, but also have credibility. The wider the mass base, the higher the chances of success.
In the professional terms of our news media, this is a series of reports carefully planned by Liu Bang.
If a brand is well-known and has a good reputation, which attracts consumers' attention, then it will appear on the stage like lightning. I believe it is not difficult for consumers to pay for it voluntarily.
Liu Bang realized this. After two successful hype, he felt it was time to do something.
It is said that Liu Bang escorted his disciples to Lishan as a curator, but many disciples took the opportunity to escape along the way. Liu bang simply asked everyone to stop for a drink, let all the servants go, and then took a dozen strong men who volunteered to follow him to copy the path overnight. As a result, the big white snake was in the way, and Liu Bang split the white snake in half with one sword.
The next morning, an old woman was seen crying and saying, "Chi Di killed my Bai". The white snake was Bai Di's son, and now Chi Di's son killed it. As we all know, Liu Bang killed a big white snake yesterday, so Liu Bang is naturally regarded as the son of Chi Di in the sky.
After the White Snake Uprising, Liu Bang took the stage with his unique skills and began to pave the way for his dream of emperor.
And this "follow-up report" also made Liu Bang create a good image of a hero among the people. It was these three hype events that made Liu Bang slowly change from a local ruffian to a leading cadre, and also made more and more people follow him, make suggestions for him and make contributions.
At that time, there was a saying that Qin Shihuang discovered the "Qi of the Son of Heaven" in the southeast, so he personally cruised to suppress it. This incident was widely circulated at that time, and it was a "front page headline".
The shrewd Liu Bang immediately realized that he could use this sensational news for some hype. So he went to hide in the mountains with his wife Lv Zhi.
So he came out to talk. According to the historical records, (Liu) lives in the clouds, so his season is the same as usual. "Consciousness means that there is a cloud on Liu Bang's head, and she can find it wherever she hides.
I have to say that the couple's mutual hype is really brilliant, which not only makes use of the rumors of Qin Shihuang's eastward tour, but also shows that Liu Bang has taken another step forward on the steps of "the real dragon emperor".
Throughout Liu Bang's four hype, although from different angles and in different ways, they all share the same theme and the same purpose, which is to keep people's appetite, create a public opinion position, build a brand of "real dragon emperor" and realize their "emperor dream".
As the saying goes, the emperor's goal cannot be achieved overnight. It should be said that Liu Bang's ability to counterattack from a "security guard" to a "CEO" and marry white to the peak of his life is a comprehensive achievement of the right time, the right place and the right people.
However, it must also be admitted that under such historical conditions, Liu Bang's hype played a vital role. By packaging their own success, they abruptly turned a bad card into a good card and won their own splendid mountains and rivers.