Trademark category refers to the field to which the trademark logo applied for registration belongs. Mault product classification is adopted in China, while foreign trademarks are the same in Otawa. According to the classification table of products and services, foreign registered trademarks are divided into 45 categories, which are biased towards special products and services, of which 1-34 is a commodity category and 35-45 is a service category. Trademark classification is beneficial to retrieval, management and verification.
It is a difficult problem for companies to choose which type to apply for registration. There are too few application types, for fear of incomplete maintenance or malicious cybersquatting in the middle and late stage, and too many applications are processed, for fear of not using them and spending more assets. So how to choose the type of registered trademark?
How to choose foreign trademark classification?
1. Establish the classification of fields and trademarks.
The choice of foreign trademark classification is mainly based on the industry category of the company. First, it is clear whether the trademark logo that the company wants to apply for registration is a product or a service project. In the difference table of similar goods and services, category 1-34 is product classification, and categories 35-45 are service items. When it is clear whether the products applied for registration belong to service items or products, the key types of products (service items) and key items of trademark identification are selected, and finally the trademark category is selected according to the definition of each item.
2. Select the relevant type of trademark logo.
When applying for trademark registration of foreign trademarks, we should not only choose the trademark categories within the current business scope of this field, but also choose some similar trademark categories to apply for registration, preferably covering the business processes that may be involved in this industry. As we all know, examples of cybersquatting are not uncommon. In order to avoid cybersquatting of similar malicious domain names and maintain our well-known brands, we must apply for registration of related types of trademark logos.
For example, a hot pot franchise store applied for the registration of 43 kinds of restaurants, and then applied for the registration of 35 kinds of franchisees, 30 kinds of condiment Chili oil, 2 1 kind of cups and bowls, and 32 kinds of drinks.
3. Consider the types of adverse effects on the company.
In the choice of trademark categories, cities can also choose some types that have a bad influence on their own fields to prevent others from maliciously registering themselves and causing some negative information damage. For example, a milk registration company registered the trademark "XX", and a toilet manufacturing enterprise applied for registration of the trademark "XX". When consumers see "xx" brand milk and think of "XX" brand toilet, they will definitely have a bad impression on "XX" brand milk.
When applying for registration of foreign trademarks, we must accurately grasp the types, at least covering the categories of goods we handle. In addition, it is very likely that you must apply for registration as much as possible in the future, and take the initiative to prevent the increase in the volume brought about by business expansion in the middle and late stages.