Nursing homes are mainly service institutions that provide collective housing for the elderly and complete supporting service facilities. So what?<
Nursing homes are mainly service institutions that provide collective housing for the elderly and complete supporting service facilities. So what?
The template of the business plan for the nursing home project is a version drawn up by the center for soliciting suggestions from many well-known VCS, so as to facilitate investors to know more about your nursing home project. The center will be revised according to the characteristics of your nursing home project in the process of production and compilation; This plan is a detailed version, which can be sent to interested VCS or to investors for an interview before making an appointment;
catalogue
Basic information of the company
Briefly introduce the establishment time, registered capital, products and staff size.
2. Product/service introduction
Briefly describe the company's main products and services.
Analysis of three industries/markets
Briefly analyze the industry situation, market capacity, market development prospect and consumer acceptance.
Four. Commercial status quo
Brief analysis of market share and customer number
Verb (abbreviation of verb) financial analysis
Accumulated input, output, income and profit this year since the establishment of the company.
6. Financing plan
Financing amount, shareholding ratio, financing period and exit mode
The first part of the company profile
company introduction
Introduce the background, scale, team and capital structure of the company in detail.
1. Major shareholders
Name of shareholder, amount of contribution, mode of contribution, proportion of shares and contact telephone number.
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management.
3. Organizational structure
4. Staff situation
2. Operational and financial history
3. External public relations
Strategic support, partners, etc.
Fourth, the company's business strategy.
Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years.
Part II Products and Services
Introduction of products and services in nursing homes
Core competitiveness or technological advantages of nursing homes
Patents and registered trademarks of nursing home products
Part III Industries and Markets
1. Industry situation
The development history and trend of nursing home industry, technical barriers, trade barriers and policy restrictions to enter the industry.
Second, the market potential
Analyze the market capacity, market development prospect, consumer acceptance and consumption behavior of nursing homes.
Analysis of Three Industrial Competitions
The main competitors and their advantages and disadvantages are compared and analyzed, including efficiency, price and service.
Four-income profit model
Business charges, income model, from which business links and customer groups to obtain income and profits.
Verb (abbreviation of verb) market planning
If the company's sales revenue forecast for the next 3-5 years is unsuccessful,
The fourth part is marketing strategy.
Analysis of target market of nursing home
Analysis of customer behavior in nursing homes
Three nursing home marketing business plan
1 Strategies for establishing sales network, sales channels and setting up agents and distributors.
2 Advertising and promotion strategies
3 product/service pricing strategy
4. Incentive mechanism of sales team
Four nursing home service quality control
Part V Financial Plan
Please provide the following financial forecast and explain the basis of the forecast:
Balance sheet of nursing home project in the next 3-5 years
Cash flow statement of nursing home projects in the next 3-5 years
Income statement for the next 3-5 years
Part VI Financing Plan
1. Financial management method
Explain in detail how much money is needed for future phased development, how much the company can provide and how much investment is needed. Financing amount, shareholding ratio and financing period
Two. Use of funds
3. Exit mode
Part VII Risk Control
Explain the risks that may be encountered in the implementation of this nursing home project and the countermeasures. Including: technical risk, market risk, management risk, policy risk and so on.
Article 2:
Abstract; China has entered an aging society, with a large population base and rapid growth. The rolling "silver hair tide" has brought great pressure to the society. Especially in recent years, the family's pension function has gradually weakened, and the family structure has shown a trend of miniaturization and aging, and the proportion of "April 21" families has increased year by year. Weakening of family pension, * * * limited financial resources and increasing elderly population all indicate that the demand for socialized pension is increasing, and the industrialized operation of pension institutions is imperative.
B Industry analysis, including market size, growth rate, development opportunities and policy environment. ;
First, the direction of industrialization development of old-age care institutions
From the perspective of economics, demand makes people have the motivation and behavior of consumption, which in turn leads to the change of supply and promotes the transformation of industrial structure. The old people's demand for providing for the aged has its particularity: First, the old people need people to take care of their diet and daily life due to physical aging and diseases, and the requirements of different physical conditions and diseases are diverse. In some cases, family members and nannies can't take care of them and need more professional medical staff and nutritionists to take care of them. Second, due to the family's economic situation and housing conditions, some families can't afford to hire a nanny, and even if they do, they may not be able to meet the requirements of special care for the elderly. If the elderly get sick, it will also affect their children's work and study, and the medical expenses for disease prevention and treatment will be higher than that of the old-age care institutions. Third, from the psychological point of view of the elderly, the elderly do not want to be "imprisoned" at home by their children. Lonely life will make them feel pain. Old people don't want to be abandoned. If their children send them to old-age care institutions with poor conditions or inconvenient transportation and far away from the city, some elderly people are easy to self-harm and commit suicide. So, in what direction will the old-age care institutions develop? According to the above analysis of the demand for old-age care, the three basic directions of the industrialization development of old-age care institutions:
1, vigorously develop scale operation.
Scale operation can give full play to the centralized advantages of people and property, and it is easy to form good credibility and credibility among the public. At present, China has not yet formed a unified scale grading standard for old-age care institutions, but as far as the psychological identity of the general public is concerned, the number of beds in old-age care institutions is small, with 200-500 beds in the middle and more than 500 beds. I think scale management is to develop large-scale pension institutions. Then, why should scale operation become the development direction of pension institutions? The reasons are mainly manifested in the following aspects:
1 code for architectural design. At present, the existing large-scale old-age care institutions in China can generally be designed and constructed in accordance with the Code for Design of Buildings for the Elderly jointly promulgated by the Ministry of Construction and the Ministry of Civil Affairs, and scientifically and reasonably consider the functions of fire fighting, ventilation, internal barrier-free transportation, bedding, catering, entertainment, medical care and other issues.
2 obvious advantages in medical care. Due to the scale advantage of large-scale pension institutions, it is easier to attract some medical personnel with professional knowledge and experience to join, thus improving the service level of medical care. Especially for the elderly who suffer from various diseases, it can make them feel safe in medical security.
3 Good leisure environment. When planning and designing large-scale institutions for the aged, they will generally combine the actual situation of their own land and space, build some places suitable for the elderly, plant some flowers and trees, and create an elegant and leisure environment. These are what the elderly, especially those living in cities and their children are most concerned about.
2. Establish the brand effect of old-age care institutions.
Brand creation is generally based on scale operation. Only with scale advantage and good reputation can we create and enhance brand image. At present, the brand awareness of China's pension institutions is still relatively weak. According to incomplete statistics, only Guangzhou Liangdian Nursing Home registered Liangdian and its logo with the State Trademark Office. Why should the old-age care industry transform into brand management? On the one hand, there is a brand tendency of advocating brand and trusting good image in mass consumption psychology. On the other hand, when the brand has a sense of belonging in consumer psychology, it is conducive to promoting the scale expansion and chain operation of the brand, thus promoting the industrialization process of the old-age care institutions and forming a pension group with a certain scale and influence. This can not only provide good conditions and environment for the elderly, but also guide the elderly consumer market to be more reasonable and curb unreasonable charges and inadequate services. It is conducive to solving children's worries and promoting social stability and unity.
3. Improve the supporting functions of old-age care institutions.
With the gradual improvement of people's living standards, the old model of some old-age care institutions, such as nursing homes, which are small in scale, with poor living conditions and inadequate medical care, and mainly support the elderly who are lonely and have difficulties in living, can no longer meet the consumption needs of the elderly. It must be replaced by an old-age care institution with a combination of medical care and nursing, scientific and reasonable dietary structure, rich recreational activities, elegant leisure environment and convenient transportation for children to visit. Therefore, it is particularly important to improve the supporting services of old-age care institutions. There are two key points to improve the supporting functions of old-age care institutions:
1 Matching of health care services. Although the civil affairs department stipulates that the old-age care institutions should set up medical rooms, can the medical rooms really meet the requirements of disease treatment and special care for the elderly? Obviously not enough. As far as large-scale pension institutions are concerned, most of them are over 70 years old. Why are there so many elderly people? It is generally determined by the cost and difficulty of home care. Only when the cost of home-based care for the elderly is equivalent to that of the old-age care institution, or when the elderly need medical care because of their physical condition, will their children send the elderly to the old-age care institution. This puts forward higher requirements for the medical care in the old-age care institutions, and the simple medical room can't meet the needs. Imagine that more than 500 elderly people over 70 years old, at least 50% suffer from some kind of disease and need to take medicine and injections; At least 25% of the elderly need hospitalization for observation and treatment. The scale of such patients' medical treatment and hospitalization should be supported by a first-class hospital or above. Therefore, large-scale pension institutions must cooperate or bid independently for the elderly hospitals in order to achieve the matching and improvement of medical and nursing functions.
2 scientific and reasonable diet.
The canteen of the old-age care institution must be designed and decorated in accordance with the provisions of the health and epidemic prevention department, and meet the basic hygiene requirements and operating procedures. Secondly, according to the special requirements of common diseases and frequently-occurring diseases of the elderly, such as hypertension and diabetes, scientifically formulate nutritional recipes and reasonably control the number and types of diets.
C business model analysis, including profit model, competitor analysis and core competitiveness analysis;
Second, the problems existing in the process of industrialization of pension institutions
At present, there are many forms of pension institutions in China, such as * * * office, private office, * * office, private joint venture and so on. As far as its institutional nature is concerned, it can be divided into two types: non-profit and profit-making. The industrialization of old-age care institutions is essentially a profitable road of independent operation and self-financing. Is this road easy to walk? It's hard to walk. It's hard. The main problems are as follows:
1, with large investment and long payback period.
Since the industrialization direction of pension institutions is scale management and brand management, what is the input-output situation? A fact before us is that everyone thinks that the pension industry is a sunrise industry with bright prospects. The market is huge, the competition pattern has not yet formed, and the total demand is greater than the total supply. But why is no one willing to enter this industry, especially some powerful enterprise groups and individuals are unwilling to invest? The reason is simple, because the investment is large, the payback period is long, and it is unprofitable. Let's compare a nursing home project of the same scale with a real estate project, and the result is obvious. Suppose a city has a piece of land of 100000 m2, with a plot ratio of 3% and a building area of 30000 m2. Land requisition compensation for the nursing home project, the construction cost is about 1.770 yuan /m2, the total investment is about 53 million yuan, and the capital cost is 6% per year. The scale of nursing homes is calculated according to 1000 beds, and the main source of income for recycling funds is the purchase of disposable instruments, with a per capita cost of about 8,000 yuan, and the annual turnover rate of 10 is 3 times, accounting for about 24 million yuan; The bed fee is 500 yuan per person per month, and the occupancy rate in 10 is calculated as 100%, which is about 60 million yuan. Other income is deducted from operating costs. In this way, it takes 10 years to recover the investment of the nursing home project, and there is no profit. The construction cost of this real estate project is about 2 170 yuan /m2, the total investment is about 65 million yuan, the house sales price is 3,500 yuan /m2, and the recovered funds are about 654,380+0.05 million yuan, including the construction period and sales period, which takes about two and a half to three years. As a result, the real estate project can not only recover its investment within three years, but also make a profit of about 40 million yuan.
2. Financing difficulties in leasing operations.
Driven by economic interests, investing in the construction of old-age care institutions does not conform to the conventional practice of input-output economic benefits in China at this stage. Then, renting a house to run an old-age care institution is an ideal choice. This can turn the recent huge investment into installment rental expenditure. However, if it is a complete real estate project, how can others sublet it to others? There is only one answer, and that must be the "unfinished building" for many years. To complete a "uncompleted residential flats" project, a lot of investment is needed. Because it is a rented house, it has only the right to operate and no ownership. The invested funds are bound to be occupied and cannot be used for turnover through mortgage loans. Therefore, the financing difficulty of leasing operation is an inevitable result. Let's take the operation of Guangzhou Liangdian Nursing Home as an example. In 2002, Guangzhou Liangdian Nursing Home rented a 94-year-old nine-story hotel "unfinished building" with a building area of 20,000 ㎡ and an area of 8,000 ㎡, with a lease term of 20 years. There are more than 200 rooms and 650 beds for the elderly. The monthly rent is nearly 200,000. The total investment of reconstruction and expansion is about150,000 yuan, and the payback period of investment needs more than 6 years. Although the Institute is operating well at present, due to the limited investment ability of shareholders, it has to give up other industries it originally operated. Since the right to operate cannot be mortgaged, in order to raise the liquidity of nursing homes, shareholders have to borrow money from friends and even make bank mortgage loans for personal residences. This is a portrayal of the old-age care institutions in the process of industrialization and a financing problem in the process of industrialization.
3. It is difficult to introduce medical talents.
The services of large-scale old-age care institutions are mainly medical care services, but it is difficult to introduce experienced middle-and high-level professional medical staff. In the hospital, there is a relatively perfect promotion mechanism for professional titles. If a professional medical staff works in the medical rehabilitation room of a nursing home, it is almost impossible to upgrade from a junior professional title to a senior professional title. Therefore, large-scale pension institutions can not only attract professional medical staff to join, but also cultivate their own medical team. For example, Guangzhou Liangdian Nursing Home introduced a chief physician as the dean. Due to the management of the medical and health system, he was forced to resign from public office, giving up nearly 30 years of service and corresponding welfare benefits.
4. High operational risk.
With the gradual enhancement of people's legal awareness, extensive medical care has not adapted to the development needs of the scale operation of old-age care institutions. Due to the large scale of large-scale pension institutions, people think that they have certain economic strength and compensation ability. Therefore, it is often difficult for the children of the elderly to forgive and understand the mistakes and inappropriateness in the medical process, and even deliberately intensify contradictions and push them into the legal procedures of medical malpractice disputes, which will eventually lead to compensation from the old-age care institutions. Of course, the enhancement of people's legal awareness has its positive side, but the old-age care institutions are often in a weak state due to medical conditions and personnel quality. Subjectively speaking, large-scale pension institutions are willing to set up hospitals for the elderly that match their scale, but the rules and regulations of the health department and the approval procedures cannot be supported, which objectively increases the business risks of large-scale pension institutions.
Operation plan, including specific strategy, market plan and marketing strategy in the next few years;
Nationally, we choose to use the current policies of the Ministry of Civil Affairs. In the operation mode, there are both public construction and public construction, as well as public construction and private assistance. The favorable factors are regional leasing and self-construction with a certain economic foundation.
E. analysis of financing requirements and return on investment;
Invest in a micro community nursing home with about 30 beds, and the cost is
Monthly labor cost: 16000 yuan.
Miscellaneous: 1 ten thousand yuan
profit
Income: 35,000 yuan
Net profit: about 10000 yuan.
F. implementation plan and operation team management;
Small family nursing home model. In other words, the sponsors use their own houses to take care of their own elderly people and recruit the elderly in the community to provide for the elderly. The number of beds in small family nursing homes is generally 6 ~ 15, and the family members of the organizers serve the elderly.
Day care model for the elderly. That is, the "morning, middle and evening" type of old-age care, the functional facilities are similar to nurseries, mostly set up in streets or communities, with facilities such as activity rooms, lounges, restaurants and classrooms for the elderly. The old man concentrates on activities during the day, provides meals at noon and goes home at night. There are nearly 30 various pension centers in the city.
Home-based pension model. That is, * * * organizes unemployed people to carry out skills training for the aged, provides subsidies for maintenance workers in the form of purchasing public services, and arranges for providing aged care services for the poor elderly.
Monetized pension mode. That is, * * * contributes to provide subsidies for old-age services for the destitute elderly. Choose home-based care for the elderly, and * * * issue "token coupons" every month, so that poor elderly people can choose their own home-based care services with coupons. Choose an old-age care institution. Old people can choose pension institutions in the whole city, and take low-income pension and house rent as pension expenses. The difference is subsidized by the nursing home.
Warm nest housekeeper pension model. In other words, empty nesters have housekeepers, who are responsible for daily life care, physical health monitoring, purchasing and distributing daily necessities, health consultation, leisure and entertainment, etc. There are two special delivery trucks and 52 professionals to serve the elderly at home. At present, there are 732 families and 8500 elderly people receiving services.
Interactive pension mode in different places. That is, the elderly are registered in local pension institutions or intermediaries, and the pension institutions or intermediaries contact foreign pension institutions for pension.
Model of elderly teaching assistants. That is to give full play to the role of senior intellectuals at home and abroad, provide them with old-age services, and give full play to their knowledge and skills.
Information-based pension mode. In other words, information means should be integrated into the old-age service to improve the efficiency of the old-age service. The information-based old-age care model was initiated in Xigang District. It integrates social welfare institutions, community health service centers, street socialized old-age care centers, community day-care activity centers, interactive off-site old-age service centers and other old-age service resources into an old-age service network through the "old-age1/kloc-0" call platform, the community elderly "cry for help" system and the empty-nest elderly "love doorbell".
Joint venture and cooperative pension model. That is, attract foreign investment and technology extensively, set up pension welfare institutions and improve the pension service system.
G. project exit strategy;
Share repurchase
According to the analysis of the business plan, the company should explain the implementation of the share repurchase plan to investors.
profit sharing
Investors can recover their investment through dividends from the company's profits. According to the analysis of this business plan, the company should explain the implementation of the equity profit dividend plan to investors.
Listing on the stock exchange
According to the analysis of the business plan, analyze the possibility of listing the company and explain the preconditions for listing.
Equity transfer
Investors can recover their investment through equity transfer. Description of transferring the company's equity to investors.