· To research, develop and launch a new product or service, under the conditions of modern enterprise system, the role of the project plan is particularly important. A product development project in the making does not exist yet. A subjective concept is a rare thing that is difficult to see in its entirety. It is often very vague. By formulating a project plan, project managers can have a clearer understanding of their own projects. For major projects, they need to convince the board of directors accordingly. At the same time, they can also Serves as a supporting document for raising funds from banks or other investors. The main content should include:
1. Product Introduction
1. Product concept.
2． What stage of development are related products or substitutes at?
3. How is this product different or unique?
4. What is the company's method or channel for bringing this product to the market?
5. Who will use this product and why?
6. In addition to R&D costs, what is the production cost of the product and what is the selling price?
7. What is the life cycle forecast of this product? Is there any preparation plan for upgrade, improvement or innovation?
2. Market analysis
1. Is there a demand for this product in the market? Can the degree of demand bring the expected benefits to the company? How big is the market size of the new product? What is the future trend of demand development and its status? What are the factors that affect demand.
2． Detailed analysis of the impact of economic, geographical, occupational and psychological factors on consumers' choice to purchase the developed product, as well as the role of each factor.
3. Launch a major marketing plan, which should list the areas where the company intends to carry out advertising, promotion and public relations activities, and clarify the budget and revenue for each activity.
4. Product market competitiveness, expected market share and market prospect forecast.
5. Plan brands and patents for new products.
3. Production conditions
1. How to design or improve a production line, how to manufacture or assemble products?
2. What raw materials are needed for the production of new products? What production resources does the company have, and what other production resources are needed?
3. What is the cost of production and equipment?
4. How to ensure the stability and reliability of new products when entering large-scale production.
5. Establishment of production cycle standards and preparation of production operation plans.
6． What are the methods of quality control?
7. Explain the fixed and variable costs associated with manufacturing, assembling, storing, and shipping products.
Four. Project Team
1. Organizational structure design.
2． Job Responsibilities Description.
3. The project manager’s own background, experience, experience and expertise, etc.
3. Introduce the special talents, characteristics and attainments of the main R&D personnel.
5. Financial Planning
Start-ups focusing on a new technology or innovative product are unlikely to refer to existing market data, prices and marketing methods. Therefore, it has to predict the growth rate and possible net profit of the market it enters, and sell its ideas, management team and financial model to decision makers and investors.
1. Business plan assumptions.
2． Projected balance sheet.
3. Projected income statement.
4. Cash receipts and payments analysis.
5. Sources and uses of funds.