Jiangsu Changshu Foreign Trade Village sells a large number of imitation brand-name clothes. How does this affect well-known brands?

The news that a large number of well-known brand clothes are copied and sold in Changshu Foreign Trade Village, Jiangsu Province has aroused heated discussion among many people. In real life, it is very common to copy and sell famous brands on the Internet. But imitation doesn't mean poor quality, it just infringes the patent right of the original brand. After all, the manufacture and sale of branded clothing requires brand authorization. It is illegal to copy and sell branded clothing without the authorization of the brand.

The imitation and sale of brand clothing first disturbed the normal market order. A brand is a brand because it has been tested by the market and consumers and won the trust of consumers. After all, imitation clothing is not produced by one brand, and the quality cannot be guaranteed, which disturbs the market order. Secondly, it is detrimental to the brand image. It is illegal to copy and sell branded clothing without the authorization of the brand. If there are any problems, it will cause great damage to the brand's reputation and market. Finally, compete with brands. The price of imitation brand clothing in the market is much cheaper than that of genuine brand clothing, so that imitation brand clothing will be more cost-effective and competitive with the original brand.

First, disrupt market order. Imitation is also a kind of counterfeiting, which is prohibited by law. The appearance of imitation clothing in the market will mislead consumption. If this behavior is allowed to develop, the positive and negative order of the whole clothing market will be seriously disturbed and the consequences will be very serious.

Second, it is detrimental to the brand image. Although imitation brand clothing also has good quality, imitation clothing is different from genuine clothing after all. If the quality of imitation clothing is not up to standard, the reputation of this brand in the hearts of consumers will decline, leading to the brand losing the trust of consumers.

Third, form competition with brands. Combating brand fake sales has always been an important part of the work of industrial and commercial departments at all levels. Imitation clothing is much cheaper than genuine clothing in price, so it is more competitive in the market, which will easily weaken the competitiveness of genuine clothing.