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Anta Sporting Goods Co., Ltd., referred to as Anta Sports and Anta for short, is a private enterprise of brand sports shoes in China, which mainly designs, develops, manufactures and sells sports clothes, including "Anta" brand sports shoes and clothing. Founded in 1994, the company is headquartered in Jinjiang, Fujian, and its chairman is Mr. Ding Shizhong.
name source: an gen gu Ben, steadfast and innovative. It is the origin of the name "Anta".
Anta brand is not only a symbol, but also more meaningful and associative than the symbol. Ann, start a business with peace of mind. Step, be practical. Anta brand is an objective and direct text, stating its enduring brand roots. The spirit of Anta brand has transcended the national and cultural boundaries, and has integrated "keep moving ... never stop" into everyone's life.
In p>1994, the logo of Anta was hung at the gate of a shoe-making workshop in Jinjiang, Fujian for the first time. After more than ten years' development, Anta has developed into one of the largest marketing-oriented comprehensive sporting goods enterprises in China. Ding Zhizhong, the leader of Anta, was awarded the 17th "Top Ten Outstanding Youth in China" for his special contribution to sports in China.
Anta (China) Co., Ltd. is a limited liability company wholly owned by Hong Kong Anda International Investment Co., Ltd., which combines the honors of Anta's advertisement "China Famous Trademark", "China Famous Brand Product" and "China Quality Inspection-Free Product", and its sales performance ranks among the top in China. In 27, it won the "Hua Wang Jinbiao Nomination Award" and "Hua Wang Advertising Nomination Award", and in 28, it was the first. The comprehensive market share of sports shoes ranks first among similar products in China for many years.
Anta is a pioneer of sports science in China. In 25, Anta took the lead in establishing the first sports science laboratory in the sporting goods industry in China, devoted to the research of sports mechanics, aiming at improving the performance of athletes in China and promoting the development of sports in China. "Innovation and change" is the unremitting pursuit of Anta people. In terms of scientific and technological innovation, Anta has won a number of national patents and has become one of the makers of sporting goods industry standards.
Anta is a practitioner of sports goods sales monopoly system.
in p>21, Anta took the lead in establishing a monopoly system for sporting goods in China, and completed the transition from single product production to comprehensive brand operation of sporting goods. Up to now, Anta has 4, specialty stores in China, and has established the most complete marketing network covering the first, second and third lines in China, becoming a leader in the sporting goods industry.
Anta is a loyal partner of various professional competitions in China. The rapid development of sports in China has brought infinite opportunities to the billboard of sports products Anta. As a faithful partner of sports in China, Anta has long supported the Chinese Men's Basketball Professional League (CBA), the China Men's and Women's Volleyball League and the China Men's and Women's Table Tennis Super League. Because of its support for China sports events, Anta is known as the "engine of China League".
the whole sign is a font with the letter "a", which is formed by the intersection of four arc lines with different radii. The overall composition is simple and generous, full of movement. The bright red color of the graphics represents the vitality and enterprising spirit of Anta. The sense of space constructed by circular arc shows the infinite development prospect of Anta people's pioneering work, while the variant "A" abstracts a soaring flying image, which shows the beautiful combination of strength, speed and beauty in sports in an extremely simple and general way, and broadly symbolizes Anta's concept of pursuing Excellence and surpassing itself. On the surface of the font, "Anta" is a square character, horizontal and vertical, steady, which implies the spiritual quality of Anta people to start a business with peace of mind and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises. From the brand definition, "Anta" is more reflected in the fact that Anta enterprises have accumulated a lot of money, and they have opened up domestic and foreign markets at a steady pace. "Anta" from the brand logo combination, but also refreshing, vitality reproduction, manifested in Anta people in the vast land of China with a take-off attitude, standing steady, walking right, down-to-earth to create a century-old brand.
"Anta" is the English name of Chinese "Anta", which means "Mother of the Earth" in Greek. It reflects Anta's incomparable mind and dedication to the world and mankind. Greece is the birthplace of the modern Olympic Games, and the choice of "Anta" has a profound meaning. It refers to the Olympic spirit pursued by Anta brand and the sportiness of products, which covers the culture and soul of Anta and the modern sports spirit of Anta advertising. "Anta" brand uses the English name "ANTA", which shows that Anta brand is an international and nationalized professional sporting goods brand. At the same time, it also reflects the spirit of Anta people's continuous innovation, courage to struggle and challenge themselves, and expresses the determination of Anta enterprises to be the "Anta" of the nation, the "Anta" of the century and the "Anta" of the world.
Anta spokesperson
Table tennis: Wang Hao, Kong Linghui
Basketball: Luis .Scola, Steve. Francis, Tang Zhengdong, Chloe Wang
Tennis: Jelena Jankovic, Zheng Jie
Fencing: