According to the data provided by China Forest Products Industry Association, in 2007, the national production and sales volume of solid wood flooring was about 45 million square meters, of which 30% was produced in Shanghai.
Trade associations initiate quality appraisal.
According to reports, there are more than 30 floor production enterprises in Shanghai, 80% of which mainly produce solid wood floors. Compared with other developed places in the domestic flooring industry, Shanghai flooring enterprises are facing more severe challenges in terms of resources and labor in the process of production and operation, but why has the solid wood flooring industry in this city achieved impressive results?
In this regard, Zhong explained that there are three reasons objectively: First, it benefits from the rapid economic development in East China. Second, Shanghai is located in the core of East China and has great advantages in geographical location, capital, talents, trade and brand building. The third is to promote the unique Shanghai culture. Shanghai residents tend to prefer solid wood flooring when choosing flooring materials. At present, solid wood flooring accounts for 70% of Shanghai residents' floor consumption, which is much higher than the national average.
Zhong also stressed that the famous brand development strategy implemented by the Shanghai Municipal Government 1995 has also greatly promoted the rapid development of Shanghai's solid wood flooring industry.
It is reported that in order to guide enterprises in the industry to take the road of famous brand development and enhance the competitiveness of Shanghai solid wood flooring, since 2002, Shanghai Building Materials Industry Association has not only set up a floor professional committee, but also started to recommend 20 fine solid wood flooring in the industry for six consecutive years, from the aspects of product quality, after-sales service, technological innovation and brand building, to guide enterprises in the industry to strive for quality flooring, standardize industry development, speed up the construction of credit system and build quality flooring made in Shanghai. To this end, enterprises among the top quality floors in Shanghai have also signed a self-discipline declaration, making eight commitments to the society: honest management, licensed production, quality assurance, unreasonable return, free warranty, after-sales service, health commitment and association supervision.
In order to expand the influence and popularity of Shanghai fine flooring, Shanghai Building Materials Industry Association has also displayed the overall image of "Made in Shanghai" at various exhibitions held nationwide. After 6 years of careful cultivation, Shanghai fine flooring has been widely recognized by the market and enterprises. At present, Shanghai Building Materials Association has applied to the State Administration for Industry and Commerce for registration of Shanghai Fine Floor (SHANGHAIEXCEL? LENTFLOOR (SEF) certification trademark was approved for registration in July last year and is expected to be put into use at the end of next year. "In the next step, the association will formulate strict use rules and authorize enterprises that have won the title of fine flooring to use signs to expand the influence of Shanghai-made fine flooring."
Leading enterprises lock in technological innovation
With the joint efforts of Shanghai municipal government, industry associations and enterprises, Shanghai solid wood flooring has a good development momentum, and a number of leading enterprises have emerged, leading in production and sales.
Zhong said that Shanghai Jialemei Wood Industry Co., Ltd., Shanghai Hongxing Building Materials Co., Ltd., Shanghai Huajing Floor Co., Ltd., Shanghai Haolijia Wood Industry Co., Ltd. and Shuxiangmendi (Shanghai) Wood Industry Co., Ltd. are undoubtedly the leading enterprises of Shanghai solid wood flooring.
These manufacturing enterprises have imported advanced floor processing equipment and assembly lines from German, Belgian and China Taiwan Province Province, and paid attention to technological innovation, talent introduction, channel construction and brand promotion, especially taking technological innovation as a magic weapon to win the market. In terms of new product development and patent ownership, it has its own characteristics, not only ahead of similar enterprises and brands in Shanghai, but also ahead of domestic counterparts.
According to reports, Shanghai Jialemei Wood Industry Co., Ltd. hired Belgian product designers and senior German quality control experts with high salaries, and took the lead in introducing the technology of spraying paint first and then rolling, which improved the wear resistance of the floor by more than five times, which was superior to the international market. Shanghai Hongxing Building Materials Co., Ltd. has obtained product design patents 15, including invention patents 1. The double-groove solid wood floor developed by it has the characteristics of convenient installation, reusability and saving wood resources; Shanghai Huajing Flooring Co., Ltd. developed and produced antique solid wood flooring with unique technology, which is elegant, noble and gorgeous and sells well in the market. This year, the company also cooperated with the Wood Industry Research Institute of Chinese Academy of Forestry to set up a research and development base in Shanghai * * * to carry out research and development of related wood processing and production technologies; Shanghai Haokun Wood Industry Co., Ltd. invests millions of yuan in new product development and process improvement every year, and its floor heating and heat conduction solid wood floor has won the national utility model invention patent; With advanced technology, Shanghai Haolijia Wood Industry Co., Ltd. participated in the revision of national standards for solid wood flooring and the drafting of industrial standards for outdoor wood flooring and high humidity indoor flooring. The company also established a postdoctoral research center with Nanjing Forestry University; Shuxiangmendi (Shanghai) Wood Industry Co., Ltd. regards the floor as an aesthetic work. Starting from product innovation and market innovation, we will integrate painting, sculpture, lacquer art, modeling and other arts into off-site processing. Aesthetic floor meets the needs of middle and high-grade interior decoration, and the added value of products has also increased by 65,438+000% ~ 300%.
At present, five kinds of products produced by the above-mentioned enterprises have won the title of national inspection-free and Shanghai famous brand products. Sprint China famous brand is becoming the direction and goal of their efforts.
"We hope that through the leading role of leading enterprises, the brand effect of Shanghai solid wood flooring will continue to enlarge, and enterprises will become bigger and stronger, and they will have greater voice in domestic and foreign markets." Zhong pinned his hopes on the solid wood floor in Shanghai. Tubatu Online provides you with "every decoration quotation, 1-4 local decoration companies, 3 sets of decoration design schemes" and the decoration pit avoidance strategy for free! Click this link:/Zhu Ye /zxbj-cszy.php? to8to _ from = SEO _ zhidao _ m _ jiare & amp； Wb, you can get it for free ~