In the field of auto insurance, auto insurance pricing should consider the actual use of the vehicle by the owner, rather than the traditional simple factors such as car age, model and historical compensation. Insurance companies should assess the risk level of car owners' driving behavior through big data technology, and provide customized insurance policies for each car owner through the risk level index, that is, use-based insurance: personalized insurance products based on car owners' driving behavior and vehicle-related data usage.
Looking at the domestic macro market, the factors conducive to the development of UBI auto insurance model can be roughly divided into four points: the policy guarantee of domestic auto insurance rates; Hundreds of millions of auto insurance market scale; A large number of cars and drivers; The rapid development of cmnet. ?
Collecting driving data through vehicle networking technology and introducing it into auto insurance risk control has become a hot topic and development trend in the global auto insurance industry. The author believes that compared with the main car networking mode of UBI+OBD on the market at this stage, the car networking mode of UBI+ mobile APP is the simplest and most convenient experience in the car networking technology at present. It has obvious advantages in stability, security and data accuracy. It does not need on-board hardware, but only needs to collect data based on the built-in module of the mobile phone and intelligently identify it through algorithms.
The emergence of mobile car networking will definitely change the entire auto insurance industry. From an economic point of view, in the insurance industry where sales cost is the first, accurate risk pricing model is the core business competitiveness of insurance companies. Based on the data of car owners' driving behavior, the networking technology of mobile cars can screen high-quality car owners through risk assessment algorithm, and differentiate the pricing of auto insurance, which can further control the cost and indirectly reduce the compensation cost of insurance companies. This will make the original complicated and vague auto insurance sales process more convenient and transparent.
Due to the continuous maturity of hardware technology and software algorithm, and the zero-cost advantage of mobile car networking, mobile car networking has achieved rapid development in European and American markets in recent years, and many innovative companies in developed countries have made layouts. Looking at China, this kind of networking products for mobile cars are on the rise. For example, OK Auto Insurance pioneered the patented technology of "Mobile Car Networking" in China-"OK Drive", which uses mobile phones as intelligent terminals to monitor users' driving behavior, and realizes the display of users' historical travel information and the scoring of driving behavior through the "trip management" function in OK Auto Insurance APP. The higher the driving score, the higher the refueling discount. At present, this product has obtained the national patent product. Mavericks introduced a safe driving scoring system to help drivers drive safely.
OK Auto Insurance "Trip Management" interface displays