Speaking of the important chronicle of fashion history in the 20th century, Christian Dior is not only a classic figure representing the tradition of haute couture in Paris, but also a gorgeous legend rewriting the modern women's fashion style when 1947 launched her personal debut called New Look. He was also the first fashion designer to authorize his name to other goods, such as pantyhose or ties. And his pioneering work has a great influence on the marketing style of designer's own brand in the future.
2006 is the anniversary of the birth of christian dior 100. Although the tragedy of his sudden death due to a heart attack in 1957 made his shining moment on the fashion stage only 10 years, his beautiful model and outstanding contribution shone on us forever like the sun. As john galliano, the current designer of women's wear in christian dior, said, "Mr. Dior planted seeds with his enthusiasm and talent, and gave birth to a beautiful garden, and I was lucky enough to take care of the irrigated flowers in this garden and collect the freshest and most gorgeous flowers for everyone in each season." Mr. Dior was born in1905,65438+/kloc-0,21and grew up in glanville, a beautiful seaside resort city near Normandy in northern France. His family belonged to a prominent upper-class family at that time, and his father became a successful and wealthy businessman by relying on the fertilizer business. Mr Dior is the second of five children in his family. Although his family is very rich, his parents never relax their strict discipline on their children. As a child, Mr. Dior had a special preference and interest in nature and flowers. Even when he is an adult, his favorite leisure activities are rolling up his sleeves and planting flowers and weeding in the garden with hoes and shovels. The beautiful private garden taken care of by his mother was famous at that time, and his garden is still a famous tourist attraction in glanville. Mr. Dior's love for flowers is also constantly appearing in his works. For example, his first new costume presentation in 1947 was named "Flower Girl", and many of his costume details and embroidery designs were also inspired by the shape or color of flowers. In France, in order to praise his love of gardening, there is also a kind of rose named after him. This rose named Miss Dior is also the first brand perfume name with the same rose fragrance that he launched in 1947.
Christian dior spared no effort in his love and pursuit of art all his life. He likes painting since he was a child, and often describes some market scenes, especially the carriages, flowers and well-dressed tourists in the annual carnival parade in glanville. 19 10, Mr. Dior moved to Paris with his family and became increasingly close to his mother. Because they all like beautiful things, Mr. Dior often tries on new clothes with his mother. But like most people, Mr. Dior's parents believe that children with such a prominent family background should have a decent job instead of indulging in art and flowers all day. Therefore, when he graduated from high school and proposed to enter the art college for further study, his parents immediately rebuffed him. Paying attention to family values, he studied at Ecole des Sciences Politiques on 1923 in order to respect his parents' desire to become a diplomat. But at the same time, I reached a compromise with my family and continued to study my favorite art and music courses after school.
In the process of learning, he began to get in touch with the most fashionable and avant-garde new things in Paris at that time, such as Russian ballet and the works of abstract painter jean cocteau. He also met a group of like-minded friends who later became famous leaders in their respective fields, such as Dadaism artist Dali, abstract master Picasso, musicians Henry Sogai and Maurice Sachs. Because he spent all his time and energy on music and art, the Paris School of Politics had to give him a serious warning. 1927 after Mr. Dior finished his military service, his father couldn't resist his love and persistence in art and decided to invest in opening a gallery, but only if it was not allowed to be named after his family. Therefore, this gallery named Galerie Jacques Bonjean finally opened. As Mr. Dior wished, it exhibited works of 20th century modern artists such as Picasso, Matisse, Dali and Belal. 193 1 year, Mr. Dior's father failed in business and declared bankruptcy, so his gallery closed. And his most beloved and closest mother died unfortunately. Under such a heavy blow, Mr. Dior's carefree and rich youth came to an end. He began a hard and miserable life, with no fixed place to live and no fixed place to eat. However, he has not lost his enthusiasm and confidence in life. He picked up a paintbrush and got a job of sketching and drawing patterns with a friend who was a tailor. Although it was a humble job, it became the starting point of his brilliant career in the future. He worked as an assistant for the Parisian fashion designers Robert Piquet and Lv Xian Lelong, and learned the difficult skills of how to make haute couture clothes. During World War II, Paris surrendered. Mr Dior was forced to design clothes for the wives of Nazi officers in Germany. Ironically, however, at that time, Paris was short of water, electricity and food, and some people even had no clothes. However, the tradition of haute couture that the French are proud of has been preserved and then developed into one of the important elements representing French culture today.
After World War II, Mr. Dior happened to meet the business tycoon Marcel Boesak. At that time, the rich tycoon was looking for a designer to cooperate with him and enter the fashion world. The two hit it off, so in 1946, the first christian dior store with 85 employees and 60 million francs was formally established in 30 Montaigne Avenue, the most elegant and noble Paris. The whole shop is decorated with Mr. Dior's favorite grayish white and French Louis XVI style. The most important moment that influenced the history of popular women's wear in the 20th century began. To analyze the vibration caused by New Look on the previous page, we must first understand the social situation at that time. 1946 just after world war ii, people are trying to rebuild a brand-new way of facing the future from their bitter war experience and life. Especially in order to cope with the shortage of men in wartime, women joined the labor of factories or agricultural products. So the clothing style at that time had no sense of fashion. Loose straight cut and trousers are popular in order to make work easier, because they are more wear-resistant, and there are exaggerated shoulder lines made of shoulder pads. In fact, I just hope I can be as strong as a man to comfort myself. Therefore, when Mr. Dior launched a new fashion dress with soft shoulder line, thin waist and big skirt on February 1947, all the participants present were amazed. At that time, Carmel Snow Nuo, the most influential editor-in-chief of Harper's Bazzar magazine, praised: A brand new look! So Mr. Dior's new face revolution not only recovered the elegant female beauty lost in the war, but also saved the French fashion industry and further established his great reputation.
Fifty years later, 1996 Ning Mei Toys Company specially produced Barbie dolls with a "new look" to commemorate this designer. At present, this doll has become a souvenir, and the market price exceeds 100 USD, which shows the position of Mr. Dior in people's hearts.
The trip to new york from 65438 to 0947 made him understand the different views of American women on fashion and European women, and made him realize the infinite potential of the American market. So in 1948, at the junction of the most prosperous Fifth Avenue and 57th Street in new york, USA, another christian dior store was opened.
1949 became the first women's designer in the world to sign an authorization contract. This year, the first American pantyhose authorization contract-christian dior stockings was also signed. Christian Dior, a high-end brand representing French fashion, is no longer just the patent of the famous European royal family Shu Yuan or movie stars. He has also entered the daily life of every woman who loves fashion. Christian dior is every woman's real and gorgeous dream.