Rolls-Royce's flat logo uses two overlapping "R's", which are the initials of Charles Stewartrolls and Henry Royce respectively, reflecting the harmonious relationship between them.
At first, the double R sign was red. It is said that the logo of Rolls-Royce changed from red to black after the death of the two founders, but this statement is contrary to the facts: according to authoritative historical records, the company started to use the new logo only to make the style of the whole car look more solemn.
2. Ferrari
The legendary logo used by Ferrari has an unusual origin. This logo was originally used as a personal badge by Francesco Baracca, an Italian World War I pilot who painted the badge on the fuselage of the plane he was flying.
1923, Enzo Ferrari met Francisco's mother in a car race. The mother was very proud of her son's heroic record, so she suggested that Enzo Ferrari should print the prancing horse logo on her son's fighter plane on the car.
In addition to the familiar prancing horse, Ferrari's shield also contains other elements. The yellow background is taken from the canary in Modena to commemorate the hometown of Enzo Ferrari, and the three colors above represent the Italian flag.
3. Mercedes
The logo of Mercedes-Benz was originally surrounded by the letters "Mercedes-Benz" and cassia twig. 1926, Daimler merged with Mercedes-Benz, and the star logo and laurel branch of Mercedes-Benz finally merged into one. The following is the word Mercedes-Benz.
Later, laurel branches were changed into rings, and the words Mercedes-Benz were removed. With the merger of two automobile manufacturers with a long history, the factory applied for the patent right of the trademark again. The star symbol on this ring has evolved into today's pattern, which has been used to this day and has become one of the most famous trademarks in the world.