For half a century, Yunyan family flourished for a time. At present, the popular products of Yunyan mainly include Hongyun, Ziyun, Ruyi Cloud, Auspicious Xiangyun, Soft Baoyun, Mellow Clouds, Hard Baoyun, Hard Impression Cloud and the newly launched Soft Gift Impression. They have their own unique personality and are independent of the world. But they all have the common demeanor of "clouds and smoke". Even the design of a cigarette label is a precious collection of culture and inheritance. They have different prices.
cloud and mist
Similarly, the target groups are different. "Hongyun" is a series of new products of "Yunyan" that went on sale at the beginning of 1997. Based on the international popular red color, the trademark pattern is simple, combined with traditional culture and modern civilization, forming dynamic and static harmony, and adopting advanced laser anti-counterfeiting printing technology, which enjoys a high reputation in the country. The production process is completely controlled by PLC microcomputer, with pure and heavy internal quality, elegant and rich aroma, full smoke and continuous and clean aftertaste. Because of its high quality and low price, it has taken root in the hearts of retail customers and consumers and become their old friends.
"Ziyun" is dominated by rare purple, which symbolizes dignity, elegance, mystery and uniqueness. From cultural taste to scientific and technological content, it has reached the high level of today's tobacco industry. Its mellow and delicious taste has been well received by consumers, vividly showing the unique technology and characteristics of flue-cured tobacco in China. Therefore, it became an instant hit after listing, and now it has a strong influence among consumers and distributors.
"Ruyiyun" packaging adopts nostalgic and retro design style, with copper color as the bottom, symbolizing simplicity and solemnity, and the color transitions from deep to shallow, implying that "clouds and smoke" have a long cultural origin; The word "cloud" on the trademark is mainly designed by various calligraphy fonts of famous people such as Mao Zedong and Wang Xizhi. Fourteen different "cloud" characters, the packaging is very poetic and unique, which can be described as originality. Adopt modern processing technology, select high-quality tobacco leaves at home and abroad, with fine smoke, sweet aftertaste and long aftertaste. Using multiple anti-counterfeiting technologies and environmental protection materials, smoking is not only a simple sensory enjoyment, but also a pursuit of advocating nature and original ecology. After listing, it became the fastest growing brand in the history of new products listing in China cigarette industry.
The packaging design of "Auspicious Xiangyun" is profound and gentle, with seven calligraphy fonts of ancient great calligraphers such as Wang Xizhi as the main patterns to convey the charm of China's calligraphy; The words "Yunyan" and "Yunyan" have been finely embossed and silver-printed, giving them a full sense of three-dimensionality; The word "auspicious" on the seal is a stroke of genius, and the trademark greeting is refined-"good luck". The whole cigarette label is soft red, full of luster and cultural charm, and its exquisite packaging design won the gold medal in the selection of the top ten cigarette labels in China. The product is pure and full, with elegant and mellow aroma, full and harmonious, and it has also become the fastest-growing brand in the history of new products in China cigarette industry.
cloud and mist
"Roubaoyun" is made of high-quality tobacco leaves and natural spices at home and abroad and refined by modern cigarette technology. Tobacco has outstanding natural aroma, delicate, elegant, mellow and comfortable taste. The packaging is made of cinnabar symbolizing the royal family, supplemented by the enlarged calligraphy font "Cloud Smoke" as the background, which is rich and elegant and unique in China. Therefore, the listing has been deeply loved by dealers and consumers for several years.
"Sweet Cloud" is a popular fashion brand with strong Chinese style. The products are in strict accordance with the new National Standards for Cigarettes and ISO9002 international quality standards, and are boldly innovated on the basis of fully inheriting the traditional old famous brands, paying attention to improving the internal quality, with a fragrant and elegant taste, natural and mellow aftertaste, focusing on the purpose of "mellow" clouds, which is wonderful and suitable for modern people's pursuit of elegant life. The packaging is made of pearlescent white with gold lettering, convex bronzing wishful pattern, harmonious and beautiful, generous and elegant, with soft and elegant tone, which fully embodies the perfect combination of tradition and innovation.
The packaging of "Hard Baoyun" inherits the style of China elements. On the dignified and noble purple background, one side is sealed with an iron-painted gold hook, which is like unfolding a historical picture scroll, and fashion and nobility are integrated in one hand. Anti-counterfeiting technology adopts three-dimensional holographic anti-counterfeiting and watermark anti-counterfeiting technology pioneered in China, highlighting the sense of responsibility to consumers; The formula of this product is unique. From Yunnan's rich and unique plant resources, by modern extraction methods such as extraction and separation, fruit extracts and Chinese herbal medicine extracts rich in various VC were obtained, which blended spicy, woody and floral flavors, enriched the natural smoke fragrance, and truly made the body fluid rich and long after the entrance. Cut tobacco is carefully selected one by one by hand, and the tobacco ribs are removed by hand. When the quality is the best, it is naturally aged and then used for production. Adopting the patented technology-adding ternary porous stem particles to cut tobacco to increase air infiltration space has a good auxiliary effect on reducing carbon monoxide, reducing tobacco odor and improving taste. The whole product conforms to the development trend of "high aroma, low coke and low harm" of China cigarettes, and adopts exclusive raw materials, patented technology and special line production to ensure outstanding quality. It shows a very good sense of satisfaction while reducing harmful substances such as tar, which is rare in high-end cigarettes. It fully embodies the high-level connotation of Hongyun Group's independent core technology of Chinese cigarettes, and its market positioning has seized the current price vacancy of domestic high-end cigarettes, so it has performed well after listing.
"Hard Impression Cloud" takes natural products as the main body, and uses high-tech means and special equipment to process the tar content of selected flue-cured tobacco to ensure that the aroma of tobacco is more delicate and mellow, and the aftertaste is more pure and comfortable, which embodies the perfect enjoyment of smell and taste, and realizes the harmonious unity of natural and simple aroma and taste of tobacco with artificial decoration and carving. The product packaging design is atmospheric, noble, simple, vigorous and unique, full of plateau characteristics rich in high-quality tobacco leaves, which sets off the elegance of authentic flue-cured tobacco products. The cigarette label and cigarettes of the product are very special, dark brown, which is completely different from many brands; Cigarettes are made of original light brown cigarette paper in the industry, highlighting the noble quality like cigars; The looming "impression" pattern in the upper left corner of the small box packaging embodies the mystery of Yunnan Plateau and the magic brought by cigarettes, which is a masterpiece. "Hard Impression Cloud" can be unique in the case that ultra-high-grade cigarettes are listed one after another in 2004, and its original design is indispensable.
"Soft Gift Impression Cloud" is the pinnacle of Yunyan brand in the past 50 years. It is a "cigarette luxury" which is carefully designed and carved by authoritative experts with decades of high-end cigarette research and development experience, combining the 50-year brand of Yunyan. Combining 15 patented technology, adopting the dark anti-counterfeiting technology pioneered by China, and relying on the lasting quality of "Clouds". Raw materials come from 100 mu "Impression Manor" for exclusive production. Handmade workshops select tobacco leaves and select the essence of each leaf 1/8. Cut tobacco is stored in oak barrels, and Gongga Snow Mountain water, wild bazi honey and Pu 'er tea extract are added, which inherits the low-coke, sweet and elegant smoking style of Yunyan. "Exquisitely carved, only for a noble moment", rare, exquisite, perfect and natural spirituality combined with the essence of science and technology, "soft gift impression cloud" is not only a good cigarette, but also a culture that can be tasted.