The post-80s generation, a huge group of 90 million people, covers young people from school to the workplace. Their ideas and unconventional behaviors are completely different from those of the previous generation. Their bold personality and blockbuster style of doing things all express their unique self-awareness and persistence in faith.
Nowadays, almost all the post-80s generation have entered the workplace and gradually become the backbone of China's consumer army. The brand-new life attitude and consumption concept of the post-80s generation are almost inseparable from the brand. They appreciate unique products and have an almost fanatical fascination and pursuit for the cultural concept and lifestyle conveyed by a certain brand.
In the home field, the influence of brands on the post-80s generation is self-evident, but it may not win the favor of post-80s generation with strong brand awareness. The post-80s generation often values the connotation of a brand and the uniqueness of its products, as well as the ideas, attitudes and lifestyles conveyed by the brand. As the protagonist of home improvement, the floor will naturally not ignore the fit with its own preferences. Then, in the post-80s generation, which floor brands can be their favorite choice?
First, living at home.
Favorite brand: Life Home Baroque Life Home Wanningdun
Favorite reason: As one of the top ten brands of flooring, Lifehome's products never lack creativity and popular elements. It doesn't have to follow the trend, because it is the leader of the trend. China is the pioneer of solid wood composite flooring and antique flooring, with the purest antique pedigree. Life experts respect the outstanding achievements of human civilization and advocate a refined and natural lifestyle, so these quaint, smart and beautiful handmade flooring products came into being. After 80, I love its classical elegance, its freedom and its originality.
Like the crowd: post-80 s perfectionists who demand quality of life and pursue artistic life.
Second, nature.
Favorite brand: nature pure solid wood floor
Why I like it: Pure solid wood is a style. Even if the pure solid wood floor has defects that other floors do not have, it is still deeply loved by the post-80 s who pursue fine and pure. Nature is recognized as the first brand of solid wood flooring in the industry and one of the top ten brands of flooring. Excellent product quality, has been practicing the zero-carbon concept of protecting nature.
Like the crowd: the post-80 s who are conservative and firm and pursue the quality of life.
Third, Dazhuang
Favorite brand: Dazhuang bamboo floor
Favorite reason: Dazhuang flooring, as the leader of bamboo culture, has been committed to the wide spread of bamboo cultural products at home and abroad since the date of 1993 investment and construction, and is one of the top ten brands of bamboo flooring in China. The lifestyle of "new noble, New Simplicity" advocated by Dazhuang is one of the reasons to attract the post-80s generation to wait and see. Dazhuang deeply understands the origin of nature and human nature, treats and uses all kinds of natural raw materials and materials with wisdom and knowledge, meets people's needs with forward-looking technical solutions, and serves people's needs with highly concentrated knowledge and ability, so as not to harm nature. This is the true meaning of the new bamboo slips.
Like the crowd: after 80s, the typical oriental style advocating China classical culture.
Four. Nuclear standard information center
Favorite brand: icon laminate flooring icon Anderson
Why I like it: icon's corporate logo is a strong elephant walking on the grass. It is faithful, steady, smart and powerful, and it is a true portrayal of the icon group in the floor industry. Professional love locking technology, double wear-resistant layer technology, thickening environmentally-friendly waterproof substrate, so tired of complicated maintenance, cautious post-80 s people regard icon strengthened floor as the most worry-free floor. As one of the top ten brands of laminate flooring, Icon Anderson, a new product of solid wood flooring, is also widely favored by the post-80s generation with strong environmental awareness.
Favorite crowd: the post-80 s people who advocate minimalism and casual rationality.
V. German families
Favorite brand: Dehejia Porto style cork floor
Favorite reason: the post-80s always have a strong curiosity about rare and precious commodities, and cork flooring is a rare category in the flooring industry, and it is expensive. Therefore, Dehejia Porto cork flooring, with fashionable appearance and great appreciation value, has entered the sight of the young 80s. Dehejia is a first-class Portuguese cork flooring manufacturer in China and even Asia, and is one of the top ten brands of cork flooring in China. The cork floor produced by Dehejia maintains the unique taste and style of Portuguese cork floor in quality and pattern, and can adapt to a variety of home decoration styles.
Like the crowd: the activity of loving rare things after 80s.
Sixth, the maple situation in North America.
Favorite brand: North American style floor
Favorite reason: Love of Maple Leaf in North America is the only wholly foreign-owned wooden floor manufacturer in China. At present, it has strong production strength in the industry and is one of the top ten brands of solid wood composite flooring in China. "Natural and fresh, unpretentious, fashionable and atmospheric, get rid of glitz" is the portrayal of its products. Maple Love in North America specializes in producing solid wood composite flooring, and the American free life advocated by it is the fashionable lifestyle pursued by the post-80s generation.
Favorite crowd: post-80s liberals who pursue simplicity and exquisiteness.
VII. Fu Deli
Favorite brand: oak life
Favorite reason: Li Fude is the representative of China's brand building with tree species. All products are made of oak, and the most representative product is "Oak Life". It is worth mentioning that, in order to meet the younger generation's pursuit of individuality and taste, Li Fude specially tailored the first oak floor for the upstart city after 1980s-"Dating with Angels" and "Coffee Time". To the greatest extent, it satisfies the individual oak life of urban upstarts. In the eyes of the post-80s generation, Li Fude Oak Life is definitely one of their top ten brands.
Favorite crowd: dedicated and dedicated post-80 s.
Eight, Anxin
Favorite brand: Anxin floor
Why you like it: Anxin is one of the top ten brands of flooring. Its various floors can meet the needs of high, middle and low-end consumers and enjoy a good reputation in China. At present, it has become the mainstream brand and strong brand of solid wood flooring in China. Anxin advocates the home concept of "enjoying the authenticity of life" and encourages people to pursue happiness and authenticity, both of which are indispensable for the pursuit of life after 1980s.
Favorite crowd: mature and rational post-80s consumers.
Nine, Pan American
Favorite brand: Pan American Floor
Favorite reason: Although the brand awareness of Pan Am is not very high, it is a typical representative of the high-end market. As can be seen from most of its "sky-high" products, it can be regarded as one of the top ten luxury brands of flooring. The wide and long board of Pan American Leaders series is absolutely attractive to the post-80s generation who pursue atmospheric home improvement, but it may also be discouraged by its high price. In addition, Pan-American solid wood flooring can show good stability function in geothermal environment, which is also one of the factors that attract the attention of the post-80s generation.
Favorite crowd: the post-80s generation who are courageous, aggressive and financially capable.
Lemai
Favorite brand: Lemai floor
Favorite reason: young and luxurious. As can be seen from this slogan, the main consumer group of Lemai flooring is the younger generation. Lemai's product image display has broken the routine of ordinary floor image to promote classical elegance, but used a lot of youthful elements: through a series of pictures of fashionable young men and women holding the floor, the internal vitality of Lemai's brand and product quality is fully displayed. After 80s, those products that meet their age characteristics are always prone to emotional buzz, which is also the reason why Lemai flooring can become one of the top ten brands sought after by young 80s.
Favorite crowd: post-80s white-collar workers with unrestrained and active personality.