In fact, in FIBA and NBA, the number of jerseys is stipulated. According to the regulations of FIBA, the number is from 4 to 15. And in general, the order of the number of players is according to the height, that is, the higher the figure, the greater the number. So generally 14 and 15 are centers, and No.4, No.5 and No.6 are defenders.
In the NBA, the jersey number is generally less than 55, which is mainly related to the referee. Because on the basketball court, the referee uses one, two, and three fingers to represent 1, 2, and 3 points respectively (this is also the reason why FIBA requires no 1, 2, and 3 points).
Especially when an ordinary player becomes a star, symbolic and representative figures become the object of fans' pursuit. Because the rules of NBA and FIBA are different, the number of players in NBA is not as rigid as that in international basketball matches. Diversified jersey numbers have also increased the appreciation of basketball games, and we have also seen many interesting things about the number of NBA players.
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Many fans seem to be hurt by a recent decision of the NBA, that is, they will put advertisements on NBA jerseys next season. Recently, hot American netizens asked, "Do you accept NBA jersey advertisements?" As of press time, a total of *** 14095 people participated, only 15% of them agreed, and 85% voted against it. I believe that the "sovereignty" of NBA jerseys has been trampled by smelly advertisers, and this last sacred territory has also been declared broken.
Think about it, a die-hard team will not stop paying attention to its favorite team because of a palm-sized jersey advertisement. Even ordinary fans live in a world where advertisements have penetrated into every corner. Do you really believe that this will lead to a decline in the ratings or attendance of the league? I'm afraid it's unlikely.
In the past two years, President Xiao Hua has been taking the successful case of European football as a model. Since 1950s, Uruguayan Football Club has come up with the idea of advertising on jerseys. At that time, almost every European league, fans, officials and teams turned a deaf ear to this idea and vowed to defend the pure land.
Until the 1970s, people gradually found that advertising was not so terrible, which brought extra benefits to the team, but also did not bring much harm to the brand value of the team itself and the sense of identity of the fans. Nowadays, advertising trademarks have become popular in the jerseys of the Europa League, even being "upstaged" and placed in the most conspicuous position in the middle of the jerseys, while the team logo is "squeezed" in a small area at the top left of the jerseys.
According to the data, the total revenue of the top football leagues in Europe in jerseys advertising reached 930 million dollars last year, of which the Premier League was the largest, reaching 370 million dollars, and the remaining 560 million came from Bundesliga, La Liga, Ligue 1, Serie A and the Netherlands.
For such a huge blue ocean of commercial value, the NBA can't be jealous. This small advertisement is expected to bring an annual income increase of $65.438+0.5 billion to the NBA, accounting for about 3% of its total income, half of which will be owned by the team and the other half will flow into the "fund pool" set up by the league for storage.
Of course, the NBA does not dare to be aggressive. The league keeps a low profile and still puts the team name in the middle. Instead, I chose a 6.35 cm x 6.35 cm square jersey and placed an advertisement in the upper left corner, which is symmetrical with the Nike trademark (the sponsor of the new NBA jersey that replaced Adidas).
Advertising is not a whim. Such creative alliances have long been premeditated. In the past two years, Xiao Hua has repeatedly said that this trend is "inevitable". WNBA began to put advertisements on jerseys in 2009. At the Toronto 20 16 All-Star Game this year, the NBA also put Kia's logo on the jerseys.
In addition, the league said that this practice will be put into trial operation for three years, which is a good plan to slow down the troops and give the fans, especially the super conservatives, a step down, which means don't worry, we just try it first and discuss it later.
However, after three years of exposure of countless new media on TV networks, fans' viewing habits and consumption habits will be stereotyped again. At that time, those who proposed to drive the small square advertisement out of the jerseys might even be considered unreasonable, not to mention that hundreds of millions of dollars flowed into the pockets of leagues, teams and players in three years, and then it was not realistic to cover their pockets.
Reference: People's Network? Why did NBA jerseys start advertising? ? Baidu encyclopedia? polo shirt