If Amazon really builds this line-free department store, it will really pose a big threat to other supermarkets. However, the question is will the implementation of skipping queues go smoothly?
First of all, let’s talk about the advantages of Amazon opening this skip-the-line department store. One is that the reputation Amazon has accumulated over a long period of time will make physical department stores more favored by customers. Compared with ordinary department stores and supermarkets, customers may be more fond of department stores owned by Amazon. Another very high-end point is that Amazon’s supermarkets can avoid queuing. For many people who live a fast-paced life, this undoubtedly saves a lot of time, and queuing to pay is also very troublesome.
However, I still have doubts about Amazon's method of using sensors to monitor what products customers take or put back from the shelves. What if a customer takes a certain product and finds out they don’t want it anymore? Will department store products be placed randomly? This situation is very common in supermarkets. In addition, how to ensure that customers can pay with their Amazon account after taking away the goods?
If you need to submit an order for a certain product on Amazon now, put the money in Alipay like Taobao, and confirm receipt after completing the transaction, then going to a physical store will be more troublesome, but there will be more products. The experience of visibility. But no matter what, this kind of attempt is still very good. After all, with the guarantee of Amazon’s reputation, I believe many people are willing to buy it.