The development trend of washing machines
Nowadays, there are really many kinds of washing machines. In big cities like Shanghai, fewer and fewer people buy double-cylinder washing machines. Washing machines and pulsator washing machines will become the mainstream of the market. Using washing machines is for convenience and labor saving. Nowadays, fully automatic washing machines meet people's requirements. So how will washing machines progress or develop? To sum up, there are several trends as follows.
Highly automated: Nowadays, washing machines are becoming more and more highly automated. As long as clothes are put into the washing machine, water will be automatically filled by simply pressing two buttons. Some advanced computer-controlled washing machines can also automatically feel the condition of the clothes. weight, automatically add the appropriate amount of water and detergent, automatically set the washing time and washing intensity, automatically rinse and spin after washing, and some drum washing machines will also dry the clothes. After the entire washing process is completed, It will use pleasant music to remind the user that the user can do other things during the laundry process, saving a lot of time. In short, every technological advancement has greatly promoted the automation of the laundry process.
Healthy: Modern people pay special attention to health and have higher requirements for washing machines. Some washing machine manufacturers use nano inner barrels to reduce dirt adhesion. Some washing machines are equipped with improved rinsing programs. Thoroughly rinse away detergent residues on clothes to prevent harm to the human body. There are also some washing machines that use ozone for sterilization to achieve complete sterilization.
Energy saving: Energy saving is also an issue that users consider when choosing a washing machine. Some washing machines have detergent recycling systems that can bring higher-concentration detergent between the outer tub and the drainage pump back to the outer tub through circulating water flow. Within, recycling can save 20% of detergent. Some washing machines use patented non-porous inner barrels to save water. When ordinary pulsator washing machines are filled with water, there is a large amount of water between the inner barrel and the outer barrel. The water outside the inner barrel is wasted during washing, while the non-porous inner barrel only has the inner barrel. There is water, so you can make full use of the water in the washing machine. When filling water, it uses 40% less water than other washing machines. It can also save detergent and electricity.
Large capacity and miniaturization: Modern people always want to have spacious space in their homes, so various manufacturers have launched ultra-small or ultra-thin washing machines. The most representative one is the mini drum washing machine with duck. , Haier's little prodigy pulsator washing machine, Whirlpool's Venus series top-door vertical drum washing machine, Siemens' 40 cm ultra-thin drum washing machine meet people's requirements for space.
Diversified varieties: In terms of washing form, they are divided into pulsator type and drum type washing machines. In terms of washing capacity, there are many grades from 2 kg to 7 kg. There are many differences in functions between high, middle and low-end washing machines. A wide range of washing machines meet the needs of consumers with different preferences.
Now some manufacturers have developed washing machines that do not require the use of detergent, and some manufacturers have developed mini travel washing machines, which are small enough to be carried with you when traveling. For more convenience, Some manufacturers have also developed washing machines that can be controlled remotely, is that so? Is it dazzling to see? In the future, washing machines will develop in a direction that is more convenient to use, more energy-saving, and more personalized. 0000000000000000000000000000000000000000000000000000000000000000000000000000000000中国洗衣机行业研究咨询报告
简介
洗衣机市场最大的看点是高端滚筒洗衣机的功能升级战。 In recent years, as the popularity of drum washing machines has increased, its high-end products have gradually revealed huge business opportunities. As the saying goes, "The war is imminent, food and grass go first." It is not difficult to find that core manufacturers such as LG, Siemens, and Haier have successively adjusted their marketing strategies and included high-end models in the main product lineup, while other manufacturers have also completed their arrangements and launched successively launched its high-end roller products. In the upcoming fierce competition for the high-end market, humanized functions will be manufacturers' biggest weapon in competing for the market, and intelligent drying functions, care functions and silent washing technology are expected to become the three major focuses of competition.
The technological innovation of washing machines is mainly concentrated on drum washing machines, and there are many technological innovations in drum washing machines. First, the washing speed of the drum washing machine is accelerated. Second, the appearance of the washing machine is fashionable.
Third, the new products of various brands have returned to the purpose of washing clothes, each using its own strengths to improve the washing rate of the product. Fourth, as people's awareness of environmental protection increases, the water-saving indicators of washing machines have also become the focus of consumers' attention. Fifth, the design is more user-friendly.
Faced with the strong impact of foreign brands, domestic brands continue to expose their own decline. There are various reasons for corporate losses, among which imperfect corporate operating mechanisms and poor management are the root causes. Among the washing machine companies that have been merged and acquired or have suffered losses, most are state-owned enterprises or state-owned joint-stock enterprises that have not been restructured. Their market competitiveness generally lags behind, and the lack of investors seriously plagues the sustainable development of enterprises. The reason why we are in multiple crises lies in the lack of self-examination and self-reliance and backward technological innovation.
In terms of structure, the domestic washing machine industry has ushered in the disruption of two "foreign-name" companies, Midea and Galanz. At the same time, it is also reported that Zhejiang Jinling will cooperate with Italy CANDY for drum washing machines, and GE (General) wants to borrow small products. Swan sales channels enter China and other news. On the one hand, the new army is booming, and on the other hand, the veterans are clinging to the country. For a time, the domestic washing machine industry was undercurrent and full of variables. The washing machine industry will no longer be quiet.
The washing machine industry has once again been in a calm state. The national washing machine production scale exceeds 23 million units. Domestic sales and exports have increased to varying degrees. The market demand presents a multi-layered and diversified pattern. The trend of product upgrading is gradually emerging. China's washing machine production has accounted for about 1/3 of the world's total production. The washing machine market is currently in a replacement and update cycle, with market sales rising steadily. Healthy, fashionable and environmentally friendly washing machines have attracted more and more attention from consumers. How will the washing machine market change? How should domestic companies face the rise of new armies and the influx of foreign forces? How can the problems existing in domestic enterprises be improved? Will the original market structure be broken? Will Midea become a dark horse? Will front-loading washing machines occupy half of the market?
This research consulting report is based on the National Bureau of Statistics, the National Economic Information Center, the State Administration of Customs, the National Commercial Information Center, the China Household Electrical Appliances Association, the China Light Industry Association, the China Industry Research Network, and relevant domestic and foreign publications. The information analyzes the supply and demand situation, market structure and distribution of my country's washing machine industry, the development status of the washing machine market in some regions, and the consumption trend of washing machines. It also focused on analyzing the development status of my country's washing machine market and the development strategies of the industry and enterprises. The report also conducts research and judgment on the future technological development trends of washing machines. It is a rare decision-making reference for washing machine manufacturers, operating companies, scientific research institutions and other units to accurately understand the current development trends of the washing machine industry and grasp the company's positioning and development direction.