After many years, people turned the page of 202 1 again. In the years of Nuoda, countless styles of bronzing fonts flowed in the years, but there were always a few brilliant huaguang far beyond the world, which showed the most important keywords of that era with brilliant impressions: "the rise of great powers" and the wave of China's spirit and quality life.
China has experienced more than forty years since the reform and opening up, and its manufacturing capacity, supply chain management and consumption capacity have all undergone earth-shaking changes. "China's manufacturing industry and" domestic brands "have gradually replaced the past" foreign goods "and become the trend of the times with higher quality and more beautiful appearance. Well-known brands such as Huawei, Xiaomi mobile phone and Yitian have been loved and favored by more and more officials who must kill. Living by quality and pursuing quality have long been the representatives of the new generation of fashion trends in the sales market!
Mr. Luo Zhenyu, a well-known financial writer and founder of "890 New Business School" and "Blue Lion Publishing", has been advocating "quality life" in recent years, and continues to drum up the rise of China industrial companies and the development of famous brands of "quality life". In an interview with China Youth Network, Luo Zhenyu made a clear prediction about the wave of "quality life": "In the next decade," quality life "will become a big wave, and a very well-known brand with obvious elements of China traditional culture will appear.
In 2020, Luo Zhenyu joined hands with Teng Xun Video to create the first documentary about the economic development of large and medium-sized well-known brands in China, New Domestic Products. By counting the historical time, this paper describes the ups and downs of domestic products in the past 100 years, and records the next chapter of China's ancient history with images. On 202 1, Luo Zhenyu served as the general counsel, and Blue Lion Company Research Institute planned to publish and distribute the Mook book "The Wave of New Domestic Products: The History of China in Commercial War", which together with Baidu included more excellent brands of China in China. Among them, in view of the hard work in the field of kitchen appliances in China in the past 20 years and the ambition to build a "billion-billion-year-old enterprise", the writing elite team conducted in-depth communication with Mr. Sun, the boss of Yitian, on the basis of in-depth visits to the enterprise head office, and finally issued a document "Industrial Power, Yitian Set off a" Kitchen Revolution "! Nearly four pages of high-quality articles, "Coding and Decoding Quality Life" help our industrial company set sail!
Industrial company is a big country | transport castings with ingenuity and establish a career with originality.
"If the original intention of Chinese people in those days was to save the country by industry, the creation of Yitian showed the simple complex of a generation of quality life people such as Sun, and that was a big country of industrial companies! It is the whole process from vilen to the smooth road step by step, such as fish drinking water. -The wave of new domestic products: the history of China in the commercial war.
The vines of the years, the story of climbing time. Today's "China Kitchen Supplies Capital" used to be located in Zhuji City, Zhejiang Province, where international brands acted as agents. In 2003, Sun, who had been in the field of kitchen appliances for more than ten years, deeply realized that domestic brands were not innovative enough. With a broad mind and firm mountain view ideals and beliefs, we first aim at "building famous brands", "casting domestic products and enhancing national prestige"! "Yitian company's brand strategy, thus falling into a new chapter!
Sun said that many foreign goods are more valuable than those made in China, not because of their good quality, but because "foreign goods of well-known brands are more recognized by the sales market". Therefore, in order to survive, we China people must do our own product research and development and become famous brands! The brand building of Yitian Enterprise is to prove that the restaurants and kitchens of China people can be made by China people themselves!
In fact, it was just like the transformation and development at that time. The development trend of China's economic development and the improvement of China people's regulations on home life have enabled Yitian to enter this period and created Yitian better in this period.
Scientific and technological innovation is new | Create a new field of food and human settlement in China.
In 2007, Yitian released an integrated stove with side suction and lower exhaust, which reversed the link between the heavy pollution of dietary fuel oil in China and the traditional smoke exhaust system "the kitchen fume is over the face" with dual technologies and a very high kitchen fume absorption rate of 99.95%. It is possible to make an open design plan in the later stage! In 20 14, Yitian also cooperated with China Academy of Sciences, Zhejiang Sci-Tech University and other institutions of higher learning to set up the "Yitian Kitchen Appliances Green Technology R&D Center", which not only officially began to focus on the product development and construction of "no harm to the restaurant kitchen", but also proposed a new upgrade of the unmanned restaurant kitchen!
Sun said that according to the core concept and key technology of "unmanned restaurant kitchen", based on independent innovation, people will be liberated from trivial cooking in the restaurant kitchen by using Internet technology and Internet of Things technology, so that every China catering customer who is subject to cooking can spend a lot of time with his family and pursue a perfect, healthy and happy life!
From "controlled smoking restaurant kitchen" to "harmless restaurant kitchen" to "unmanned restaurant kitchen", this is not only a hierarchical definition, but also an independent innovation and upgrade of technology! Compared with the traditional restaurant kitchen, the oil fume is greasy, and the capital turnover of indoor space is limited. Nowadays, the Yitian integrated stove, which integrates cooking, frying, steaming and baking, not only physically connects the restaurant kitchen with the living room, but also makes the restaurant kitchen a comprehensive, social and interactive emotional space while cooking.
In view of this remarkable ingenuity of building social development and warming indoor space with science and technology and innovation according to real customers' feelings, the book "The Wave of New Chinese Goods" defines Yitian with emotional words: "To some extent, the success of Yitian and even the whole city of Zhuji shows the process of China's manufacturing industry from weak to strong, from marriage to independent research and development, and from following to upgrading. The development of our country happens to be a company like Yitian, which has accumulated bit by bit according to the big country of industrial companies.
Q of quality life is too small. Let's have another one: China, the capital of kitchen supplies. Today, it is obvious that this "capital" has long been thoroughly deserved. In the future, everyone should strive for the development trend of smart kitchen appliances in China.
Q: What does Yitian plan to do next in order to further transform and develop and solve the big changes?
A: We should ensure improvement in four aspects. The first is brand building, based on cooperation with various online and offline service platforms, vibrato short video, high-speed rail and so on. , enhance the strength of well-known brands; The second is the improvement of goods and the pursuit of perfection. "It has always been imitated, but it has never been surpassed. In the past, everyone's products were developed by side suction and downward discharge, but now the products are developed separately by steaming and baking. In addition, the motor is also installed below, so that the goods have both indoor space layout and noise reduction; The third is management improvement. From the port numbers of manufacturing, product research and development, distributors, sales markets, etc., according to artificial intelligence technology and its cloud management, the work ability is reasonably improved, and at the same time, talent introduction is emphasized, and management methods are improved according to different people; The fourth is to improve the model and attach importance to the model connection of various sub-sectors such as online and offline promotion, e-commerce, home improvement and engineering projects. Generally speaking, reform and innovation should be regarded as the eternal theme style of the company.
Q: What is the future development prospect of the enterprise?
A: Intelligent, intelligent and unmanned driving are the future development prospects of Yitian Company!
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