1, penetration pricing strategy. Its purpose is to penetrate the market, immediately increase the marketing volume and market share, and quickly and effectively occupy the market space. In other words, this pricing strategy takes high market share as the main goal and marketing profit as the secondary goal.
2. Oil skimming pricing strategy. Its purpose is to earn rich marketing profits immediately, just like sponge absorbing water or fat of cream cake, and extract high profits from it. In other words, this pricing strategy can get huge profits immediately in a very short time, but the marketing volume and market share may not be improved relatively.