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Intangible assets refer to non-monetary long-term assets held by enterprises for producing goods, leasing them to others or for management purposes, and do not exist in physical form. Intangible assets can be divided into identifiable intangible assets and unrecognizable intangible assets, and identifiable intangible assets include patents, generic technologies, trademarks, copyrights, land use rights, franchises, etc. ; The identification of intangible assets is not goodwill. This paper discusses the basic principle and specific content of intangible assets prediction.