A business plan is a written material prepared by a company, enterprise or project unit in accordance with certain format and content requirements in order to achieve development goals such as attracting investment and financing, and comprehensively shows the current situation and future development potential of the company and project to the audience. Here are some traps about business plans, I hope I can help you!
Trap 1: invisible debt
In business plans, financial statements are one of the most concerned parts for investors. After all, what is the first sensitive question for investors? How much should I invest and how much can I get in return? . Generally speaking, what's in the business plan? Financial analysis? The financier needs confidential information. However, the more secretive the financier is about financial analysis, the more gullible the investors are. Among them, the invisible debt problem has become a big trap for investors at present.
? Invisible debt is hard to prevent? Pan Dong, who has been engaged in project investment analysis for many years, told reporters. Now there are more and more means of financial fraud by financiers. Smart? Invisible debt is now our biggest headache. ? According to Pan Dong, the invisible debt situation is more complicated. For example, a software manufacturer once secured a loan from a bank for an agent to support their regional distributor in the west. But before long, three agents ran away. Software manufacturers are also heavily in debt. Later, when the software manufacturer raised funds, it was not mentioned in the business plan at all, resulting in a large sum of money being used by later investors to pay off old debts. In addition, a company in Beijing merged with a foreign company on the verge of bankruptcy. The financier did not explain this situation in the business plan. With the successful financing of Beijing company, the new shareholders naturally carry such a cauldron. Generally, the financier will not take the initiative to mention it in the business plan? Invisible debt? Problems, and even if investors do a very in-depth investigation, it is still difficult to find out the details.
Trap 2: Team elopement
A mature business plan, in addition to a more attractive business model, the entrepreneurial team has also become an important reference for investors to decide whether to invest. Therefore, the general business plan will feature the team composition and key figures of capital, trying to convey such information to investors: Only a team like us can do this project. ? However, as we all know, the entrepreneurial team is also a big trap for investors. Not to mention that some entrepreneurs report very luxurious team combinations to investors, but this company may have only one or two people. After the financing is successful? Team elopement? For investors, this phenomenon is even more heinous.
? I didn't know this would happen, okay? Mr. Li Zhong, the representative of the investor in charge of the project negotiation, can't forget the mistakes he made for a long time. Li Zhong is the chief representative of a well-known foreign venture capital institution in China. In the spring of 2000, when the IT industry was at its peak, he was responsible for finding good projects in China. According to Li Zhong's memory, everything was perfect, including business model, marketing plan, investment benefit analysis, and of course, the excellent team that was excited about it at that time. However, after the formal investment, the team is puzzling? Group elopement? , swept away the first investment of 5 million yuan. Because of this, Li Zhong quit his job and decided not to set foot in venture capital.
Trap 3: Poor patent protection
A successful financing business plan should not only have a mature business model and an excellent entrepreneurial team, but also have unique technologies, especially those with independent patents. However, many business plans describe technologies that seem to have independent patents, but investors suffer greatly.
Jiang Guangsheng of Zero2IPO Venture Capital Consulting Co., Ltd. believes that this includes three situations:
The first one? Non-competitive? The technical backbone of this enterprise. In high-tech enterprises, especially in R&D departments, companies have strict control over technical backbones and generally sign contracts with them? Non-competition contract. According to the contract, the technical backbone of the company shall not work in the same industry for two years after resigning. Are there many such entrepreneurial teams? Free man? . They are often the developers of a technology of the original company. After leaving the original company, organize or participate in a new team and use the technology of the original company for financing. While risking huge punishment risk (according to the regulations, the original company can sue after discovering it), it also brings a big trap to investors who are still in the dark: once they are sued by the original company, investors will naturally lose a large amount of investment in vain.
Second, venture capital during patent application. Many technical backbones resigned from the original company, joined the new company with the new technology that the original company was applying for patent, and packaged the technology for financing. Since you are applying for a patent, investors can be confused for a while and get the money.
Third, projects with relatively low technical content, such as packaging and shape design, are often not protected by entrepreneurs in time. As a result, many colleagues skillfully used packaging or design, but it was extremely difficult to really start marketing, which undoubtedly brought some losses to investors.
These financing methods are relatively secret, and it is generally difficult to detect them in business plans or even future negotiations.
Trap 4: Concealing market risks
The overall business plan will also introduce the market prospects and competitive advantages of start-ups in detail. In order to increase investors' market confidence in the project, many financiers exaggerate or even fabricate market expectations, make full use of some uncertain market factors, or hide some real market risks to achieve their own goal of circling money. These market risks include policy risks.
According to industry insiders, there are often some start-ups with red-headed documents, instructions and immature business plans from local governments or even the central government to raise funds. Such enterprises generally claim that they have extensive government resources, know where the central government will soon expand its investment and which project it will go to, and produce a large number of supporting documents to prove that their projects have great market potential. Ordinary investors will be more cautious about such projects, but there are also a few investors who can't resist this temptation and are pulled down.
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