Trademark Pledge Loan: Is your trademark valuable?

Trademark pledge loan is a means of enterprise financing. At present, many provinces, cities and regions in China encourage enterprises to use intangible assets accumulated over the years to carry out financing cooperation, and major commercial banks also issue pledge loans to some enterprises with high credibility, mainly reflected in the fact that most enterprises have obtained famous trademarks in the province. At present, all banks that pledge intellectual property rights to finance small and medium-sized enterprises have low credit lines to loan enterprises. Take Bank of Communications as an example. In this regulation on intellectual property loans, the patent pledge loan adopts comprehensive credit, the credit line for invention patents does not exceed 25% of the assessed value, the credit line for utility model patents does not exceed 15% of the assessed value, the credit line for trademark exclusive rights does not exceed 50% of the assessed value, the maximum loan line is100000 yuan, and the longest term can reach 3 years.

The pledge loan for the exclusive right to use a trademark is an innovative credit, which means that an enterprise with brand advantages takes the exclusive right to use a trademark legally approved by the Trademark Office of the State Administration for Industry and Commerce as collateral, obtains a loan from a bank, and repays the principal and interest of the loan according to the agreed interest rate and time limit.

The loan targets are legal persons, other economic organizations and natural persons who hold trademark registration certificates and register according to law and obtain well-known trademarks or provincial famous trademarks. It has a record of making profits for three consecutive years, and the value of its exclusive right to use a trademark has been confirmed by a special trademark evaluation agency. In principle, within the validity period of the exclusive right to use a trademark, you can apply to the bank for a short-term working capital loan of not more than 50% of its exclusive right to use a trademark within one year, and a medium-and long-term loan of not more than three years.

Preparation of trademark pledge application materials

1. Application for pledge registration of trademark exclusive right (an application can specify multiple registration numbers to be pledged);

2 copies of the business licenses of the pledgor and pledgee (valid after annual inspection);

3. A copy of the trademark registration certificate. If the registrant changes, a copy of relevant certificates shall be attached;

4. The original or notarized copy of the pledge contract for the exclusive right to use a trademark and the main contract (if signed by the person authorized by the legal representative, relevant authorization documents shall be attached);

5. Trademark evaluation report issued by an evaluation agency with experience in intangible assets evaluation;

6. Submit the trademark agency power of attorney issued by both parties.

Application process of pledge loan for trademark exclusive right

1. The trademark registrant applies for a loan from the bank with the trademark registration certificate and other relevant materials required by the bank;

2. After receiving the borrower's loan application, the bank shall investigate and verify the borrower's loan purpose, credit status, the authenticity of repayment ability information and the basic situation of the pledged trademark, and give a timely reply;

3. If the borrower reaches a preliminary loan intention with the bank, it shall entrust a trademark evaluation institution recognized by the bank to issue a trademark value evaluation report, and sign a loan contract with the bank on the basis of the report and related materials;

4. After the bank and the trademark registrant sign the pledge contract, both parties shall apply to the Trademark Office of the State Administration for Industry and Commerce for the pledge registration of the exclusive right to use the trademark within 15 days from the date of signing the written pledge contract;

5. Sign the loan contract;

6. The borrower will report the basic information of the pledge registration of the exclusive right to use a trademark to the Industrial and Commercial Bureau for the record.

List of materials needed for trademark right evaluation

1. Business license and tax registration certificate of enterprise as a legal person

2. Company Profile (3? 5 pages)

3. Brief introduction of the legal representative, organization chart and equity structure chart.

4. Enterprise Quality System Certification Certificate

5. Internal newspapers (last two years)

6 major news media publicity materials for enterprises and products

7. The main award-winning certificate of the enterprise and the award-winning certificate of trademark products.

8 newspapers and periodicals in the industry where the enterprise is located

9. Summary of the work of the enterprise in the first two years

10. Statistics of production and sales volume, sales volume, total profit and net profit in each year of the first five years.

1 1. Market share in the first five years (market survey statistics)

12. Main product features and process flow of the enterprise

13. The main management system, technical product research and development system and marketing system of the enterprise

14. Structure and distribution map of enterprise sales network

15. Advertising expenses for TV stations, radio stations, newspapers, outdoors, etc. The first five years (copying large original invoices)

16. Trademark registration certificate and related legal change documents

17. Interpretation of trademark patterns

18. Financial statements of the enterprise in recent four years (balance sheet, income statement)

19. Future development plan of the enterprise

20. Corporate brand development planning

2 1. Enterprise's income forecast in the next five years and detailed description of branded products.

22. The implementation tax rate of major taxes of enterprises.

23. Trademark renewal undertaking and entrusting party undertaking