Network marketing of small and medium-sized foreign trade enterprises under the financial crisis
In March 2008, the National People's Congress and the National People's Congress held a heated discussion on how to change the mode of economic development in China. China began a major economic strategic transformation from "Made in China" to "Created in China". China enterprises need their own patents and brands. Only in this way can China enterprises win in the future competition and remain invincible in China and even the global market.
The subprime mortgage crisis in the United States and the once-in-a-century financial crisis in the United States, which began last year, have seriously affected the global economy. The international economic development has been seriously frustrated, small enterprises have closed down on a large scale, and large enterprises have begun to lay off employees. The world is facing a serious economic panic.
At present, China's foreign trade enterprises, especially the small and medium-sized enterprises that mainly rely on foreign trade exports, are facing unprecedented pressure and development confusion under the economic forms such as the slowdown of American economic development and the increasing pressure of RMB appreciation. Then, under the current economic situation, how can foreign trade enterprises break through in international trade? From the perspective of operating costs and development opportunities, foreign trade enterprises should actively seek the "new blue ocean" of countries, industries and products in the field of e-commerce and the "new blue ocean" of foreign trade business model.
Foreign trade network marketing has become a business development mode for most foreign trade enterprises to survive and develop. They expand the international market and develop global customers through professional third-party foreign trade B2B portals, such as Alibaba International Station, global sources Network and their own official website. This model has achieved great success. However, with the economic recession in the United States, there is no doubt that the demand for China products in foreign markets will be affected, but it is important that China products are no longer limited to traditional European and American trade partners. With the rapid growth of emerging markets and the promotion of the Internet, we have met many customers from emerging markets who come to us through B2B portals and company websites. So what we need to do is to strengthen network marketing and make the company's website more equipped with network marketing functions. I believe that e-commerce will help foreign trade enterprises in China.
Enterprises in China need their own patents and brands, but it is difficult to promote their own brands. Establishing a self-built foreign trade B2C global direct selling platform will promote and sell the brand products of enterprises more directly, more powerfully, more quickly and at lower cost.
1. Achieve global sales through network channels, reduce costs, and greatly improve product sales and profit margins.
2. Accelerate to seize the global market share of online direct selling, and then enhance the brand awareness of products and the competitive advantage of the company.
3. Strengthen the contact between manufacturers and consumers, obtain real-time market information, and then respond to the market quickly according to the feedback.
4. Have an online mall that truly belongs to the company, has strength and conforms to the purchasing experience of foreign consumers such as Europe and America.
It is normal to bring you millions of net profits every year through online marketing and customer service.
How come? First, enterprises need to register their own domain names. Pay attention to one detail here. When registering a domain name, try to provide international domain registration service through overseas IDC service providers to ensure that the information of enterprises and DNS servers is overseas, which can promote the performance of enterprise websites in search friendship.
Secondly, set up your own website in Europe and America, because it is most convenient for your local customers to visit quickly. Imagine that your website is located in China. Because of the bandwidth difference between China and other parts of the world, your customers will be very slow to open overseas. An important principle on the Internet is the 8-second principle. If the customer can't open your website within 8 seconds, he will not hesitate to close your website. Moreover, the localized hosting service can make the website become an excellent website that truly serves customers, whether it is user experience or search engine results.
The third is to promote overseas search engines, not only in B2B platform, but also in English google and English yahoo, and how to make your enterprise appear in front of search results better and faster.
In view of the present situation of foreign trade enterprises, Ocean Science and Technology has specially launched the winter warm sunshine foreign trade enterprise assistance plan, and combined with the marketing dilemma of small and medium-sized foreign trade, put forward a comprehensive assistance plan from the following three aspects:
First, the number of virtual hosts has dropped by 50%, so that all foreign trade companies can afford overseas hosts.
Why use an overseas host? Because customers are overseas, customers can open their local websites as quickly as possible. Foreign trade enterprises generally need to put the enterprise website in the nearest place to their customers. If the customer is an American customer, then the American virtual host is the best choice for American customers. At present, marine science and technology has reduced the price of American virtual host and Hong Kong virtual host, which will become the inevitable choice of foreign trade enterprises, by 50%, so that more enterprises face the best choice of customers.
Second, the foreign trade enterprise network marketing basic service package spree
General enterprises need not only virtual hosts, but also domain names and global post offices (this can ensure that overseas mail will not be dropped and intercepted). General enterprises need to complete the domain name space mailbox, and they all need to find different service providers, and the price is also high. Now the basic service package package proposed by Ocean Science and Technology can solve all problems in one stop, so that foreign trade enterprises can expand customers and seize business with peace of mind.
Three, foreign trade website free diagnosis service
In order to better help foreign trade enterprises to do network marketing, enterprises can fill in the complete and effective contact information and website in official website of Ocean Science and Technology. After receiving your diagnosis request, the professional online marketing team of Ocean Science and Technology and Foreign Trade Marketing Network will issue a written diagnosis report and suggestions for customers within three working days, and no fees will be charged to the enterprise during this process.
For reference only, please learn by yourself.
I hope it helps you.