20 14 wechat commercial mobile technology group established the micro-video store WeTrade App in response to the national policy of "internet plus" and vigorously developing the real economy. This is a subversive shopping mode standing on the tuyere, which mainly promotes overseas physical stores+live video shopping. It breaks the invisible barrier between China consumers and overseas physical store merchants, allowing them to communicate and trade directly "face to face"; Make online transactions more intuitive, real and convenient, just like being there; It can not only help domestic buyers solve the trouble of going overseas in person or finding someone to buy, but also do not have to worry about surfing the Internet. At the same time, it can expand the mainland market for global entities and open up the O2O platform, bringing huge online traffic and turnover.
Microvision store icon:
Micro-vision shop home interface:
Service objectives:
Buyer: Customers who like overseas shopping, have purchasing experience and have high requirements on product quality.
Shopping process:
1. Buyers can watch the live broadcast of stores in overseas physical stores, and realize a new experience of visiting Asia in the morning, Europe in the afternoon and the United States in the evening;
2. Buyers can initiate "face-to-face" communication and consultation with the store, and the scene is true to ensure genuine goods;
3. Buyers buy goods on the store shelves and trade directly;
4. Overseas stores confirm that payment is packaged and shipped from overseas;
5. After that, the buyer receives the direct mail goods and confirms the receipt;
6. The platform coordinates and handles after-sales matters such as return and exchange between buyers and sellers.
Sellers: merchants who own overseas physical stores or business premises and are eager to expand the China market.
Business process of live video broadcast:
1. It only takes 8 minutes to open a store, and it is convenient to put goods on the shelves by using micro-video and voice description functions.
2. The live broadcast of the store is equivalent to moving the store to the mobile phone of the buyer in China and opening the door 24 hours a day;
3. No longer affected by weather, season, rent, decrease of offline traffic and increase of labor cost;
4.App can retain new and old customers and greatly promote the repurchase rate;
5. The clerk opens a shop regularly every day for live broadcast;
6. Platform promotion brings a large number of China buyers into the store, see the store in real time and buy goods on the shelves;
7. The buyer pays through a third party, and the clerk confirms the payment information and delivers the goods according to the buyer's information;
8. After the buyer signs for the goods, the platform regularly settles the payment with the merchants;
Download method:
1. Scan the QR code to download;
/o/simple.jsp？ Pkgname=hk.com.wetrade.client (automatic identification of two-dimensional code)
2. Search and download in the mobile app store;
3. Download on various software websites.
Keyword column:
Micro-Haitao purchasing e-commerce WeChat merchants micro-vision tuyere APP overseas purchase global purchase subversive shopping platform shopping model mobile shopping platform video live video shopping live cross-border e-commerce Internet plus e-commerce+live face-to-face transaction overseas physical store video live shopping mobile video live subversive shopping model video live overseas shopping video live+overseas shopping
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Rabbi Xiao Bing
20 18 1.5