A brief history of the development of "pseudo-technology" IQ tax
A brief history of the development of "pseudo-technology" IQ tax. I don't know when all kinds of "high-tech" labels were attached to different commodities, and many consumers paid a lot of money for these high-tech products in the fog. It is not scientists who create such "high-tech" products for you, but some businesses with super "rich" imagination. A brief history of the development of "pseudo-technology" IQ tax 1
First, the development of IQ tax
Good news! Good news! The high-tech quantum technology of overtaking in China corners has achieved a major breakthrough, and it has started large-scale industrialization in China!
In a certain treasure, as long as you enter the word quantum, it will automatically associate you with various quantum health products ...
Most of these products claim to have magical functions!
In the circle of friends, you can even see all kinds of Wechat business, and all kinds of quantum detoxification and beauty products are launched.
Unconsciously, we are surrounded by all kinds of "high-tech" quantum products.
Even the concept of quantum can be used for speed reading, creating a "quantum fluctuation speed reading" that makes the world cry, claiming to be able to read a book with 1, words in five minutes. Unfortunately, this "high-tech" project was banned by Shenzhen Education Bureau.
But in fact, this kind of seemingly harmless things are actually quite good, which is nothing more than fooling others with money under the pretext of health care and beauty, with no additional harm. Compared with the wicked things like the "five-element proton quantum energy vibrator", which also kills people's lives, the former immediately appears to be very virtuous.
"Five-element proton quantum energy * * * vibrator" is claimed to be safe and promote health, but its nuclear radiation value is as high as 112.4Sv/hr, and the nuclide is Th-232/U-232, which is 112 times higher than the standard. This is really a product that whoever wears it will suffer.
But are these routines familiar? To put it bluntly, it is to use the so-called high-tech name to make a fuss about beauty and health care.
second, the first year of contemporary IQ tax
as early as 1988, various kinds of oral liquids and other products were born on a large scale by using the name of bioengineering technology or other emerging technologies.
The agent of "Zhenhua 851", a kind of "super nutrient solution", became the "ancestor" of the new China health care product market in this year, which set off the first climax of the health care product consumption market in Chinese mainland.
The way they operate is to carry out a large-scale advertising bombing to publicize how powerful its efficacy is, which is also the basic operation of various health care products in the future.
Among these agents, Wu Shouxin, Wu Liji and Xu Yanhua in Inner Mongolia are the best, and the "Zhenhua 851" health oral liquid they represent has also won the title of China within a few years. At that time, no one expected that the market for health care products was so broad, and they simply gave up the agency products and started their own products. Wu Shouxin, for example, later founded the famous Sanzhu Group to produce Sanzhu oral liquid, while Wu Liji and Xu Yanhua also established Chiyu Group and Huatai Group to make their own health oral liquid.
In the same year, the 55 miraculous vitality bag of Laihuiwu was born, claiming to be a famous recipe, which can cure all diseases and prolong life.
Only on August 28th, 19 89 did 55 begin to publish an advertising article in a well-known media: "After it was put on the market in Shaanxi, 55 Shengong Yuanqi Bag, which can strengthen the body and cure diseases without taking medicine or injections, was warmly praised by many patients."
This article details the so-called principles of "external treatment of internal diseases" and "external treatment of external diseases" of 55 Shengong Yuanqi Bag, and the platform reports of well-known media gave 55 Shengong Yuanqi Bag a great opportunity and became a hot commodity in the market for a while.
Also in 1988, Guo Liwen put his second patent-magnetized cup on the market. This is the world-famous Haci magnetized cup, which claims to use modern scientific and technological means to adopt high magnetic materials suitable for human beings to magnetize and purify the water poured in it. Drinking water from the magnetized cup can reduce blood fat and blood pressure, and effectively prevent and treat cardiovascular and cerebrovascular diseases. As soon as the product was introduced, Luoyang paper was expensive for a while.
Later, in 1997, Guo Liwen followed suit and launched the product "Haci Five Elements Needle". In just one year, it used the propaganda of "curing all diseases and keeping healthy without diseases" to quickly set a record of 11.8 million yuan a day in the country, and the annual payment exceeded 3 million yuan.
Almost at the end of 198s, various instruments of "Zhou Lin Spectrometer" began to enter the public view, claiming that this unique high-tech "spectrum" treatment method can treat all kinds of traumatic internal diseases, from respiratory system to digestive system and cardiovascular system, and almost all diseases can be cured.
As for what high-tech "spectrum" is, no one makes it clear. In short, it is full of mysterious power. But this does not affect his sales, and it is also selling very hot.
Only such a powerful product came to an abrupt end after an exposure notice from Wuhan Food and Drug Administration, and then disappeared.
With the concept of health care deeply rooted in people's hearts, mineral water has become a hot-selling product in this era since the late 198s. After all, in the public opinion field, mineral water contains all kinds of trace elements, which is a good supplementary source of trace elements for human body.
As a result, many farmers buy all kinds of second-hand mineral water bottles, and directly pour well water into the bottles to pretend to be mineral water, which is also extremely hot, making a batch of rich farmers. Of course, this is another story.
In 1992, with the hot performance of "The Story of the Editorial Department", the earliest TV advertisement was placed in mainland China, and Bailong mineral spring pot became popular all over China. It is no exaggeration to say that almost every urban family has a mineral spring pot.
Their advertisement at that time was:
"Mineral spring pot, natural ore, can you believe it?"
Han Chenggang, a popular science enthusiast in Taigu, Shanxi Province, believes in evil. On October 1, 1993, he published two posts in Taiyuan Daily and other newspapers, namely, Remind consumers that the commercial advertisement of "instantly turning tap water into mineral water" has no scientific basis, and the magical power of mineral water pots is open to question. Beware of the side effects of mineral water pots. It is in line with the myth of mineral spring pots, but this does not seem to affect people's enthusiasm for buying mineral spring pots.
Later, in July and August of 1994, Han Chenggang published "The Mineral Spring Pot is Harmful" and "The Mineral Spring Pot Tricks People?" "and other posts, persevering with the myth of the mineral spring pot.
At the end of August of the same year, the professional committee of artificial mineral water appliances wrote to Han Chenggang asking him to stop publishing relevant articles, otherwise, he would "safeguard the rights of the industry according to law". Is this routine familiar? But relatively speaking, the capitalists at that meeting did not dare to directly confront each other, but indirectly riveted them through professional committees.
Han Chengang refused to compromise and continued posting, which led to the lawsuit. In the end, Han Chenggang lost the first trial but won the final trial.
Third, the ancestor of IQ tax
If we say that the current health care products are because the people of China are getting rich and pursuing a higher quality of life, they hope to live long and even live forever. And the pursuit of immortality, has always been easy to be fooled, even if the talent is roughly like Qin Shihuang was fooled by Xu Fu, not to mention ordinary people.
In fact, the origin of health care products in modern China is due to the weakness of the "sick man of East Asia", and Chinese people pursue the simple idea of improving national competitiveness and making the country strong.
Although China's drugs for nourishing brain and improving intelligence have a long history, they really affect contemporary products. It appeared in Shanghai at the beginning of last century, and the magical medicine named "Ai Luo Bu Brain Juice" is said to "replenish essence and benefit the mind", which is "the gospel of 4 million people" and can improve the competitiveness of the Chinese nation.
In fact, the curative effect of this magical medicine is not only to nourish the brain and improve intelligence, but also to strengthen the body, and even to treat dysmenorrhea and leucorrhea, which can be regarded as a cure for all diseases.
This magical medicine can be said to be the most popular and vigorous health care product. Relatives and family members born in the 195s and 196s in your family should have a little impression of how much this product remains.
Even in Hong Kong and Taiwan today, there are still manufacturers producing and selling.
Since this brain tonic juice, which is more platinum than melatonin, has become popular, businessmen in Shanghai beach have smelled numerous business opportunities. In an instant, the beach is flooded with various health care products, such as "man-made blood" by the granddaddy of hearts K. And its advertising words are even more powerful and compelling, which no one can surpass so far. Counting the brief history of the development of "pseudo-science" IQ tax 2
Counting several kinds of pseudo-science products!
Power saver that can save 2% electricity, beauty instrument that can improve skin, health products that can resist cancer, shampoo that can treat alopecia ... You must have seen such magical products in Taobao and friends circle, right? Let's take a look at where these "exciting" products come from.
Power saver
Rumor
This kind of power saver is simple in structure and looks like a box, with a plug on it. When it is used, it can save electricity only by plugging it into the power supply. Merchants claim that the power saver does not rely on stealing electricity, but on high technology to achieve the purpose of saving electricity, which can save electricity at home by more than 2%, and the products are very popular.
Interpretation
The test results show that the power saver can't affect the normal power consumption of electrical appliances at all. After unplugging the power saver, the instant power consumed by electrical appliances will become smaller, which means that when using this so-called power saver, the energy consumption at home will increase.
Household ozone machine
Rumor
Merchants claim that after putting meat or vegetables in water and introducing ozone, bubbles appear half an hour later. These bubbles will turn black after being roasted by fire, and there is an unpleasant smell. Merchants claim that these bubbles are hormones, antibiotics, fertilizers or pesticides that ozone machines help remove.
Interpretation
The main nutrients in meat are protein and fat, which easily form foam in water. It is obviously not enough to judge whether meat contains these ingredients only by foam. Hormones can be divided into water-soluble and fat-soluble according to their solubility. Water-soluble hormones will be gradually lost after soaking in water, and it makes no difference whether there is ozone or not; Fat-soluble hormones can enter the cell through the cell membrane. Ozone can make a small hole on the cell surface and make the cell rupture, but it can only destroy several layers of cells on the meat surface. I'm afraid it's only nine Niu Yi hairs to reduce fat-soluble hormones by injecting ozone.
LED beauty instrument
Rumor
Merchants claim that LED beauty instrument can help improve the skin, and blue light can calm the mood and concentrate on facial skin, while red light can be used for collagen proliferation and improve small lines, pores and postoperative swelling.
Interpretation
In order to achieve the best therapeutic effect, LED light with appropriate wavelength should be selected, and these are the functions of LED in the medical field, belonging to the category of medical devices, and related products must be approved by the State Food and Drug Administration to obtain batch numbers before they can be sold and used. If there are skin-related diseases, you still need to go to the hospital for a regular examination and then let the doctor treat you.
Collagen products
Rumor
Merchants say that collagen products can improve skin and strengthen bones, and have a good health care effect on women who love beauty, pregnant women and babies.
Interpretation
The amino acids of collagen can be obtained from other high-quality protein. No research has confirmed that collagen from various raw materials has the efficacy that other proteins do not have.
Rose salt
Rumor
This rose salt from Himalayan region claims to contain 84 kinds of trace elements and natural minerals, which are high in iron, high in calcium and low in sodium. It is purely natural and pollution-free, and it is healthier than the salt we usually eat.
Interpretation
At present, the health care efficacy of rose salt promoted by merchants comes from a detailed report on the content of elements in rose salt, saying that rose salt contains 84 elements. However, hydrogen, oxygen, carbon, nitrogen and inert gases (6 kinds) have never been regarded as "mineral elements", and arsenic, lead, aluminum, cadmium, mercury and rare earth (17 kinds) have been proved to be unnecessary and even harmful to the human body, and some other elements have never been found in the human body. In addition, sodium and phosphorus are not only lacking in the human body, but if they are in the human body,
Antibacterial masks
Rumor
Many people wear masks when they go out, but the small masks have been given a lot of publicity stunts by businesses.
Interpretation
After bacterial culture experiments, there are more than ten times more bacteria on the inner side of the mask than on the outer side. The human body itself carries all kinds of bacteria, and the bacteria will exchange with the outside world between breaths. Compared with the outside of the mask, the environment on the inside of the mask is relatively closed, which is more likely to produce bacteria, and the antibacterial mask has not played a role.
Grape seed essence
Rumor
In recent years, there are many kinds of grape seed products, which have magical effects such as anti-cancer, anti-aging, anti-allergy, anti-radiation and so on, causing people to pursue them.
Interpretation
In some in vitro cell experiments, grape seed extract or oligomeric proanthocyanidins complex in it has a good inhibitory effect on some kinds of cancer cells, but it is somewhat exaggerated for merchants to take these experimental results as the basis for anti-cancer of grape seed products.
Almighty Plum
Rumor
There are various plums on the Internet, claiming to be able to detoxify, beautify the face, clear the stool and lose weight ... Some female friends have said that they have had more defecation and their weight has really changed. Have the majority of female compatriots really found a panacea?
Interpretation
The reason why some products can lose weight often depends on the drugs added, but you can't eat them casually. Among them, drugs often promote the movement of large intestine, which makes people have diarrhea easily. Many people think that diarrhea is detoxification and can make people's skin better. If laxatives are used for a long time to make the intestine exercise excessively, it will seriously affect the digestion and absorption function of the intestine, and the intestine will lose the power of independent exercise and cause constipation.