__ 1. From the subdivided subcategories, the sales market has just been selected.
_ _ You don't want to do it as soon as you open a physical store, because choosing from a large category, whether it is work experience or supply, is not the best choice.
_ _ Don't be afraid that the sales market is small. In Taobao, the sales market of many long tail keywords is large enough. Therefore, when you are ready to choose business categories in advance, especially when the overall strength of the store is not enough, you can choose the sales market according to the subdivided categories.
__2. What you are interested in is the most profitable for you.
_ _ I think that if you are not interested, you don't want to master this product, and you have been in a passive state. In that case, you can't guarantee your mastery, care and seriousness of the sales market.
_ _ Everyone's personal hobby is the most important factor when choosing the sales market, and hobby is the main force of production.
__3. You can outline your overall target group.
_ _ It can be said that defining the overall target group is the most important link for everyone to choose the sales market. Once this is made clear, it can be made clear how to design baby details, how to design theme activities, how to determine the price tag, and even the language characteristics of online customer service must be standardized.
__4. On the basis of analysis, from the rational distribution of goods
_ _ Everyone will talk about some small but precise problems when developing the rational distribution of goods, including the sub-category selection mentioned above. However, how to distribute goods reasonably in the future needs to be considered in combination with the actual crowd portraits. Everyone must understand that small but fine is not just selling one commodity. Many times, everyone starts learning from an object.
_ _ In the future marketing era, the rational distribution of goods under many special circumstances will be more critical than the rational distribution of goods under categories. To give a very simple example, in a live broadcast room, an online celebrity is broadcasting a trip to the beach, and then naturally strongly recommends a long skirt to the audience. At this time, everyone thinks that she is strongly recommending another long dress, by the way. _ Once again, is it better to wear sandals on the soles of your feet and a sun hat on your head?
__5. Get rid of price competition from the beginning.
_ _ The key to everyone's price competition is that everyone sells the same products as competitors, including services, accurate positioning and the same products themselves, and even the same business methods. This is actually the key reason why many Taobao sellers feel more and more money. So _ How can everyone get rid of this price competition? Now there are so many goods on Taobao platform that no matter what you do, it will be repeated.
_ _ Teach you a good way: try not to present your goods with the same items as much as possible. This is actually a very ideal situation, which is difficult to complete in actual operation, but we can try our best to avoid confrontation with some powerful enemies in the operation process. A prerequisite for this situation is that customers will show their real essential needs according to keyword search, and customers will also show different needs when searching for different keywords. Therefore, everyone's goods are likely to be similar to competitors' goods, but the differences of the same goods can be presented to consumers with different needs according to different keywords, thus building an advantage over the natural environment. This is also a certain result of everyone's pan-entertainment of the total search traffic.
_ _ Everybody _ Based on a simple example, such as men's socks.
_ _ It can be said that most of these commodities have no support, and everyone can even equate them with standardized commodities, as if price competition has long been inevitable, but everyone seems to be a problem.
_ _ Boat socks men summer Pu stealth socks cotton shallow silicone bottom non-slip socks men low deodorant socks men
_ _ As you can see from this topic, the following long tail keywords are likely to be presented to customers: cotton, ground anti-skid, deodorization and invisibility. And these keywords, whether paired with men's socks or men's socks, can reasonably endanger the conversion rate of products, in other words, customers' focus is on them.
_ _ This shows that the development trend of Taobao's total traffic distribution has arrived, so it is more and more important to find a competitive keyword, which can also reasonably improve the weight value and conversion rate of the store.