2. In recent years, IP industry was first known in the field of network literature. With the intervention of the Internet, the IP industry chain has gradually evolved into the fields of film and television, games and peripheral commodities. The advantages of the intellectual property industry are as follows:
3. The forms of 3.IP can be varied, which can be a complete story, a concept, an image or even a sentence; IP can be used in many fields, such as music, drama, movies, television, animation and games.
4. An IP with market value must be something with certain popularity and potential liquidity. American Disney Company is a master of IP operation, relying on Mickey Mouse and other public images, not only shooting animated films, but also creating the most successful theme park in history.
5.IP is cross-platform. It can exist in different forms such as comics, novels, movies, toys and games, and can be switched at will. Through the diversified development and promotion of popular IP, the development of emerging cultural industries will be promoted.